Office of the CMO - Streamline and Boost the CMO performance

1. Office of the CMO Flex, Quick, Integrative managerial solutions

2. About MSP Blue chip enterprise customers Distributed by VARs (Atos, Accenture, E&Y, PWC, BDO and more) Supports both hosted and on-premises deployment ok7BBu48youtu.be/iGjhttp:// 3. Agenda The Scene Differentiation Whats in the Tin Building blocks Operations Pricing 4. Orchestrating the nexus of forces Sales targets set Sales constraints, Capability constraints Changing markets and competition Technological/ product constraints Sales delivered Sales capabilities Transparency Sales complexity Optimize and align marketing and budgets and work plan to optimize the sales performance Plan Stream line very sales opportunity till it is deliver and billed Execute Make sure you meet your quota and easily spot the areas that may prevent you from reaching it Monitor Marketing agenda Capability & skills Sales Agenda Strategic goals 5. The Scene MILT MGR. CMO MARCOM CREATIVE PPM PDM PRICING AGENCY AGENCY AGENCY FINANCE CIO PROD COMMS & DR LEGAL MKTG AUTOMATION KNOWLEDGE & DATA Marketo Unica SAP Endless Demand Overwhelming data Numerous dashboards Hectic Change Variance Strategy definition Marketing Work Plan Campaign mgmt Product improvement Campaign improvement 6. Examples to questions MSP covers Am I meeting my goals ? How do I optimizing my budget and resources How do I assure Visibility, Clarity, Accountability and Simplicity over my entire marketing & sales ops How do I align marketing, operations and sales to optimize my sales performance? 7. Unlike other vendors which are Rigid Costly Stand alone Take long to implement MSP will deliver an Agile, collaborative, simplified canned solution Cost effective, E2E Quick Integrated solution 8. Why are we different? Unique, Proven Technology What-if scenarios to support on-line decision making Strong reporting ad analytical embedded capabilities build it yourself Simple, flexible and a comprehensive Work Flow engine (WF) Granular permissions mechanize (agile, aggregative, n-level) Powered by a powerful solution designer (allow non-technical personnel to maintain the system) Easy to acquire the internal competences , Easy to maintain 9. Real-time ability to priorities our pipeline (what-if scenarios) 10. Pricing Our costs will be pre-determined according to the Number of participants in the process The quality of data already within your possession Contact us at [email protected] and well set every thing up for you. 11. Optimization of Sales 12. Sales Ops Concept Portfolio Marketing campaign Work Packages Tasks Campaign Change Demand Budget plan Strategy Risks Documents Org structure Capacity Assets Budget Line OU structure Skills Marketing early plan Agencies Product demand Idea PPMERP Service / Product catalog Unica / Marketo Opportunity Bid Project Sales plan 13. Meta Data Mapping operations Bid To Billing Reverse engineering the data sources needed for governance back & forth from My Single Point My Single Point company confidential 14. operations Bid To Billing Opportunities are created in the CRM MSP Imports the Opps that reached a defined threshold MSP gates the bidding process after trigger was set in the CRM What if scenarios and bid approval is done in MSP Update Back- Reference (MSP ID-CRM) MSP Bid Integration Process Data Mapping CRM ID Name Customer Sales Info MSP CRM ID Name Portfolio Sales Info CRM to MSP CRM 15. operations Bid To Billing Bid was approved in MSP Budget line is triggered in the ERP Project is initiated in MSP (delivery / R&D) Generate Project in EPM with mile stone data Generate WBS in ERP with planning data MSP Bid Integration Process Data Mapping CRM ID MSP CRM ID Name Planning WBS ID ERP MSP ID Name Planning WBS CRM to ERP through MSP CRM ERP Planning 16. operations Bid To Billing WBS was auto- created in ERP Project was auto- created in EPM Actuals Data updated from ERP to MSP Progress data updated from EPM to MSP Update summary data in CRMProgress Integration Process Data Mapping EPM Project ID MSP Project ID % Complete MSP CRM ID ID % Progress ERP MSP ID WBS Actuals ERP and EPM actuals to CRM through MSP EPM ERP Actuals CRM MSP