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was.. Location – Location – Location, it might be right but now “Traffic - Traffic – Traffic”
Forget location, as long you can create traffic to your store, this is retail not investment.
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Win the crowd, create as much traffic to your store, more people will go where the crowd is.
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And so media, they will multiplied your traffic by telling your store thru news, WOM, Social media – e Buzz,
remember, your happy costumer is your free reporter
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If you can win the traffic, it’s just a halfway to your successful retail store.
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Keep doing store analysis reviews, products leverage and differentiation, personal services, creative marketing mix and purchase ambience.
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Be innovative: there always competitor watching and
market changing
Critics and comments welcome.. Mail me: [email protected] / SpongeBob Copyright owned by Viacom.
