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#1 Dynamic Landing Pages
One-stop Personalization Solution for E-commerce
Dynamic Landing Pages reduce bounce rate by >20%.
Banners, deals, best sellers, new arrivals should ALL be changed in real time based on customer profile
Landing Page for a Tech Geek Landing Page for a Fashionista
#2 A Cross Between Emotional & Rational Elements
One-stop Personalization Solution for E-commerce
People buy based on emotion, but they rationalize their purchase too. Make sure you remind them of their smart decision and why it was such a good idea
10% Cash Back on entire Collection
#3 Show Limited, Relevant Alternatives
One-stop Personalization Solution for E-commerce
Avoiding ‘Tyranny of Choice’ removes the analysis paralysis which many customers face. Suggest selected products to each customer in every category with hundreds of products
#4 Use Social Proof
One-stop Personalization Solution for E-commerce
Add Testimonials, Reviews with Photos & Videos wherever possible. Buying decisions of more than 80% customers are influenced by them. Social Proof is a MUST!
#5 Keep The Forms Simple
One-stop Personalization Solution for E-commerce
KISS - Keep It Simple Silly by making the input fields as few as possible. If needed ask for the additional information later. Progressive data collection ensures minimum drop outs.
#6 Reinstate The Sense of Urgency
One-stop Personalization Solution for E-commerce
Stock Numbers create a sense of urgency and push the customer to an early purchase. E.g. “Last 2 Pieces left in Stock”. DO NOT, however, create false numbers to boost this.
#7 Reduce Perceptions of Risks
One-stop Personalization Solution for E-commerce
Reduce the ‘perceived’ risk to minimum. If the customer perceives any risk, the purchase will not happen. It may cost once in a while but additional sales will always trump it.
#8 Make Bolder CTAs
One-stop Personalization Solution for E-commerce
Focus on design/ placement of ‘Call to Action’ buttons.
Do Not Clutter them to just fill up space.
#9 Separate Category For Offers & Sale
One-stop Personalization Solution for E-commerce
Keep an easy access to all your coupons/offers on every page header including the checkout page. Try to auto-fill relevant coupon code to delight your customers!
AUTO APPLIED
#10 Display All Shipping & Delivery Info
One-stop Personalization Solution for E-commerce
Always let your customer know how long it will take to deliver the purchased products
By May 21 By May 25 By May 28
#11 Provide Payment Flexibility
One-stop Personalization Solution for E-commerce
Providing multiple payment options reduces the chance of cart abandonment. Apart from the usual options Wallets, PayPal, Bitcoin, Gift cards are increasingly gaining acceptance
#12 Make Relevant Recommendations
One-stop Personalization Solution for E-commerce
Recommendations based on Recent History increase recall, engage customers and urge them to make that purchase
#13 Help In Faster Product Discovery
One-stop Personalization Solution for E-commerce
Similar Products aid in faster and easier product discovery
#14 Keep A No-Surprises Shipping Policy
One-stop Personalization Solution for E-commerce
Never surprise the customer with last minute disclosures. Be clear about shipping/ discounts/ any other clauses right in the beginning and not near the checkout!
#15 Give More Real Life Experience
One-stop Personalization Solution for E-commerce
Must have ‘Zoom in’ feature with alternate views for all products (including on mobile website/ app) to make the customer get a more real life experience!
#16 Incorporate Progress Indicators
One-stop Personalization Solution for E-commerce
Neat and Simple Progress Indicators while completing the transaction helps customers figure out how much is left and inherently pushes the purchase in their mind.
#17 Remember to A/B Test Everything
One-stop Personalization Solution for E-commerce
Do A/B test for different kind of Call to Action buttons across the site – Text, Color, Size & Placement. A seemingly small change can actually increase conversion between 10% - 30%
ORDER NOW
Copy A Copy B
#18 Always Send Cart Abandonment emails
One-stop Personalization Solution for E-commerce
Effective abandoned cart emails with product images, call to action buttons, more product suggestions sent at the right time have open rates of ~50% - Low hanging fruits!
Dear Emily,
We noticed that you had some products in your cart but
could not complete the purchase. Click below to confirm
the order.
#19 Personalize Content In Abandoned Cart Emails
One-stop Personalization Solution for E-commerce
Send emails with completely personalized content for customers who have viewed but left without completing the purchase. Personalized Emails can push email conversion up 2X.
Dear Emily,
#20 Have A Mobile Responsive Website
One-stop Personalization Solution for E-commerce
Have a Great Mobile Websites keeping in mind all the above – THIS IS THE FUTURE! For most companies >30% traffic is from mobile site but conversion is much lower.
#21 Syndicate Customer Data From All Channels
One-stop Personalization Solution for E-commerce
Keep Customer profile, behavior and purchase data available across channels. Omni-channel marketing removes duplicity for customer and eases the buying process
www.yourshop..com