Embed Size (px)
Citation preview
Talemetry Source & CRM and Candidate Attraction for Taleo Business Edition Cloud Recruiting
Stephen Schwander • Ian Alexander • Maureen McGinness
2
• About Talemetry• TBE Roadmap• Talemetry Solution Overview• Implementing Proactive
Recruiting Strategies• Integration Details• Talemetry Demo
Agenda
High Performance Recruitment Marketing
3
About Talemetry
High Performance Recruitment Marketing
• Founded 1999• Started in the resume parsing business• That technology is embedded in Taleo
• Platform of solutions for:• Job distribution (Inbound Attraction)• Sourcing and engagement (Outbound)• Mobile/social career sites & applications (Candidate
Experience)• Oracle Gold Partner Integrated/Approved for all of Oracle
HCM for CRM and Job Broadcast:• TEE , TBE, PeopleSoft, EBS iRecruitment
High Performance Recruitment Marketing 4
High Performance Recruitment Marketing 5
High Performance Recruitment Marketing 6
High Performance Recruitment Marketing 7
High Performance Recruitment Marketing 8
High Performance Recruitment Marketing 9
High Performance Recruitment Marketing 10
High Performance Recruitment Marketing 11
High Performance Recruitment Marketing 12
High Performance Recruitment Marketing 13
High Performance Recruitment Marketing 14
High Performance Recruitment Marketing 15
New TBE-Integrated Solutions• Source & CRM (Outbound)
• Build talent pool and track pre-applicant recruiting activity
• Source from internal sources like past applicants, talent networks, employee referrals and external candidates
• Engage talent pool with email campaigns to fill pipelines/jobs and nurture candidates
• Optimize recruiting activity and sources with source-to-hire analytics
High Performance Recruitment Marketing 16
New TBE-Integrated Solutions• Job Broadcast (Inbound
Attraction)• Distribute jobs to boards, social
networks, and agencies• Map posting rules to job families• Hands-free, centralized posting
based on results• Source-to-hire analytics
• Including digital ads and PPC
High Performance Recruitment Marketing 17
New TBE-Integrated Solutions
• Get more of the right candidates for same/less budget• Implement modern strategies• Optimize channels with source-to-hire
analytics
High Performance Recruitment Marketing 18
Proactive Recruiting
“A recruiting strategy that emphasizes proactively identifying the talent you need and actively searching and engaging that talent both at the point of need and prior to need.”
High Performance Recruitment Marketing 19
Proactive Recruiting• Sourcing
• ATS (past applicants)• Talent networks• LinkedIn• Social networks• Resume databases• Referrals • Events
• Pipelining• Centralize and segment a proprietary talent
pool• Engaging
• Sourcing email campaigns• Nurturing campaigns• Brand reinforcement
• Attraction• Auto-distribution to job boards, social networks, digital ads (PPC)
High Performance Recruitment Marketing 20
Why Proactive Recruiting• Job Boards (Attraction) alone are less and less
efficient• 1.5 active candidates for every job (BLS)• Increasingly, best candidates are employed
already• Job boards are traditionally not good at
reaching passive candidates
• Channels to candidates fragmented• Proliferation of job boards• Competition for attention (social, mobile,
internet)• So passive candidates and referrals play larger
role
High Performance Recruitment Marketing 21
Why Proactive RecruitingRecruiting is now a multi-channel process • Multiple channels working together
• Outbound sourcing• Search and engage• Resume databases• Social networks
• Inbound attraction• Job boards• Social networks• Digital ads• Agencies
• Referrals• Events• Internal employees
High Performance Recruitment Marketing 22
• More control• You establish, define and fill your own talent pool/pipelines
• Fewer unqualified candidates• A growing resource for sourcing, decreasing reliance on external
sources over time• Maximizes programs
• Outbound and inbound (attraction) candidates populate your talent pool
• Relationship-based rather than transaction based• Engage and convert candidates over time• Reduces cost-per-applicant• Decreases time to hire• Increases quality of hire
Why Proactive Recruiting
High Performance Recruitment Marketing 23
Talemetry Enables You To• Centralize talent into a shared
proprietary Talent Pool• Past applicants (from TBE)• Current employees• Past employees• Potential candidates from third party
resume databases• Potential candidates from social sources
like LinkedIn• Candidates on the open web• People who have opted into your talent
network• Candidates who have been gathered
through recruiting events or individual recruiter email outreach
High Performance Recruitment Marketing 24
Talemetry Enables You To
• Aggressively grow your pool• Maximize all channels to talent to
grow pool• Job boards • Social networks• Talent networks• Events• Email campaigns• Employee referrals• All channels feed into Talent Pool • (Don’t be afraid of too much data)
High Performance Recruitment Marketing 25
Talemetry Enables You To• Organize your talent pool
• Pipelines• Job families• Location
• Pre-applicant stages
High Performance Recruitment Marketing 27
Talemetry Enables You ToEngage your talent pool
• Use your pipelines to drive engagement content• Invite to apply• Nurture with relevant content
• Automated emails with company info, relevant content about their profession, education about what it’s like to work for you, etc.
• Keep communications steady, but not annoying
High Performance Recruitment Marketing 28
Talemetry Enables You ToAnalyze key metrics that will drive your ongoing recruiting success
• Talent pool growth• Size of talent pipelines• Hiring rates of overall pool and individual pipelines• Sources of candidate within talent pool• Hiring rates by source of candidates within talent pool• Understanding these key metrics allow your predict your ability to
meet hiring demand
High Performance Recruitment Marketing 29
Talemetry Enables You ToOptimize your organization
• Three areas to optimize• Data
• Ensure you have enough of the right kind of candidate data for sourcing• Organize it by job family and stage
• Programs• Monitor sourcing activity metrics and refine messages, targets for
optimal response• People
• Monitor recruiter activity to leverage successes across your organization• Train for new approach
High Performance Recruitment Marketing 30
Talemetry CRM Integration• Syncs candidate data with TBE for:
• Sourcing past applicants alongside external talent sources• Segmenting past applicants into talent pools for future demand• Tracking sourcing activity, tagging past applicants, and inviting them to apply
for active jobs• Engaging past applicants in mass email campaigns• Provide a robust and seamless candidate experience by inviting them to
apply directly to TBE• Syncs job requisitions with TBE for:
• Using TBE job URLs for tracking sourcing activity from apply invitation to hire• Pipelining potential candidates against live TBE jobs in real time• Syncs step and stage data for:
• Targeting “silver medalists” within TBE that have reached late interview stages• Excluding active candidates from sourcing activity
High Performance Recruitment Marketing 31
Talemetry Attraction Integration
Syncs job requisitions with TBE for:• Automation of posting to external job boards• Automatic ad distribution based on easy to set up business
rules like job family, location, and more• Targeted manual posting to multiple job boards• Source to hire tracking based on TBE job URLs• Instant removal of job ads based on TBE status
High Performance Recruitment Marketing 32
Talemetry OverviewDemo
High Performance Recruitment Marketing 33
Contact Us
Learn about Talemetry Sourcing & Engagement Solutionsand Recruitment Marketing Platform
Job Broadcast Career Sites ApplySource & CRM
