Upload
teri-green-krest
View
175
Download
2
Embed Size (px)
Citation preview
1
Referrals or Bust: Putting Jobvite Publisher into High GearShawna MatheTalend, Senior Recruiter – North America and AsiaPac
4
IT Services
Travel and Transportation
Financial Services
Retail and Consumer
Goods
Blue Chip, Global Customers in Every Vertical
Manufacturing
Media
Technology
Healthcare and Pharma
5
$2B in savings in wind turbines alone
Generate hundreds of millions in
incremental revenue
Sold 200,000 shoes online in a single day
6
“My basic philosophy is that there are three
things that matter in building a company.
The first, and by far the most important,
is getting the right team together and
having it really be a team, who have
shared cultural values and who work
together and support each other.
It’s not just about having the right people.”
Mike Tuchen, CEO of Talend
New York Times, April 8, 2016
8
1Q2016 – Global Attraction Funnel Conversions
Total Applicants
By Attraction
Channel
Total # of
Applicants
Converted
Hires By
Channel
Total # of Hires
Referrals
191
Agents
120
Sourced
231
Listings
4542
Internal
8
Referrals
26
13.6%
Agents
11
9.2%
Sourced
17
7.4%
Listings
26
0.6%
Internal
4
50%
5092
84
9
1Q2015 vs 1Q2016 – Global Attraction Funnel
Total # per
Attraction
Channel
Total # of
Applicants
Converted Hires
per Channel
Total # of Hires
Referrals
73 vs 191
162% YOY
Agents
24 vs 120
400% YOY
Sourced
129 vs 231
79% YOY
Listings
2776 vs 4542
64% YOY
Internal
8 vs 8
0%
Referrals
9 vs 26
188%
Agents
3 vs 11
266%
Sourced
7 vs 17
143%
Listings
16 vs 26
63%
Internal
3 vs 4
33%
3010 vs 5092
69% YOY
38 vs 84
121% YOY
10
• Employees who are invested in the success of your company won’t submit an unqualified applicantQuality
• When employees are incentivized to make referrals, you are more likely to gain access to passive candidatesQuantity
• A successful employee referral programs can speed the time-to-hire by 55% over career sitesSpeed
• Your employees know know your company's culture, values, vision better than anyoneCulture Fit
The Power of a Referral
13
Marketing Strategy for New Requisitions
Announce Role to Team
Recruiter Attends Staff Meeting of Hiring Manager
Recruiter "Jobvites" The Team
Where Are We Publishing This Job (LinkedIn Groups, etc)
Team Publishes Job to Their Network
19
Publisher Tips, Tricks, Best Practices
• Monday Morning Calendar Reminders: Update Publisher
• Twitter Trending Topics
• Twitter Blog: https://blog.twitter.com/
• Unique Twitter Emojis
• Publish Jobs in LinkedIn Groups
• “Jobvite” Your Coworkers
20
Your Employees are your #1
Marketers
Employees already have 10x more
followers than the brand they work
for
Brand messages reach a whopping
561% further when shared by
employees on social than when they
are shared via official company
social channels
Unlock Your Company’s Hidden Weapon