LinkedInRenee Zung

What is LinnkedIn?

Social Media Hiring Through LinkedIn

Jobvite survey data 2010-12

Through which social network have you hired?

LinkedIn? 92% Facebook? 24% Twitter? 14% Jobvite Survey Data 2013

Social Networks for Recruiting: How They’re Used

Jobvite survey data 2013

Top recruiters use social networksat each stage of the

recruiting funnel

Social Media Networks for Recruiting

Why LinkedIn?

Promote your personal brand◦ Others will find you◦ Networking opportunities◦ Show off your technical savvy skills

To be hired you need to be on LinkedIn

Build a Large Network

• Aim for 250+ connections

• LinkedIn limits your ability to see and reach 3rd degree connections

• (You don’t want to be like Sally when a recruiter is searching…)

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Having a large network helps You find Others AND helps Others find You…

3 Strategies to Gain Traction1. Status Updates

2. Sharing & Group Discussions

3. Custom URL

Personal Branding

• Your point of differentiation. What makes you different from the competition?

• Your story: Who I am, things I am KNOWN for…rather than “the job I want”

• How you are SOLUTION to employer’s problem… be solution in search of problem

• Your Unique Value Proposition or particular “SWEET SPOT”

• Address employer’s desire to hire engaged and committed talent

Branding – Components of Headline

• Job Title – generic and forward-focused• Key Expertise Areas • Value Proposition – How you make a difference

Job Title

Areas of Expertise Outcomes – Value Proposition

Jason Bates

120 character Limit including spaces Must state Who you are and What you can

do for a hiring manager Should withstand the test of time Single Most Important part of your LinkedIn

Profile Must position yourself as the solution

Headline

E-COMMERCE PROFESSIONAL: Turning clicks into sales | “Out-of-the-Box” Design

Influential EXECUTIVE ASSISTANT: Available | Approachable | Discreet | Screen issues needing CXO attention

Product Marketing Manager | Information Technology Solutions ► Grow Profitable Revenue

HR Assistant & Coordinator | Staffing & Recruiting | Outplacement | Training ► High Retention Rate & Successful Hires

Headline Examples

The pipe is created using both the shift and \ keys

Tool To Manage Your On Line Brand

How to Create a Google Alert

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GO TO: http://www.google.com/alerts

EmailE-mail or rss feed

Summary Statement limit is 2000 characters including spaces

Must State who you are Must have WHY hire me – What value do

you add to an organization In first person or no pronouns Must include your email Contact me at rzungcoach@gmail.com ✉

Summary

Build Your Brand: What makes a profile 100%

• Industry and postal code• Current position with description• 2 or more positions• Education• At least 5 Skills• Profile Photo• At least 50 connections• Summary

According to LinkedIn, a 100%

complete profile is 40 times more likely to receive

opportunities!