Content Curationfor competitive advantage

We all want to learn and stay smart.But there’s too much content and too little time

Curation for Learning:

Finding, filtering and sharing Recent and relevant content for learners

(so they don’t have to)

How do you and your team currently find and curate content?

How do you and your team currently find and curate content?

Takes time and effort Good stuff gets missed Most people won’t do it Most won’t share what they find

How can we make curation easier for Learning?

Bring automation to your curation

Automated CurationBased on your rules:Keywords, domains,

Twitter influencers, RSS

Manual curationHand picked by you

from automated briefings and anywhere

on the web

Bring automation to your curationAnd put it where people want it

Automated CurationBased on your rules:Keywords, domains,

Twitter influencers, RSS

Manual CurationHand picked by you

from automated briefings and anywhere

on the web

Quick Demo

6 Use Cases For Curation

1. Monitoring Industry Developments

• Curation across multiple sources saves time

• Add value with comments & context

2. Blended Learning: Recommended reading & updates

• Manually curate the most important content

• Add context and commentary

• Set must-read lists ahead of live events

2. Blended Learning: Keep people engaged

• Embed practical content as calls to action: can you apply these?

• Provide regular content, e.g. one tip a day as micro-learning

• Set curation assignments: teams pick top articles and explain why they’re relevant to our challenges

3. Social learning: Start and sustain the discussion

• Share relevant, controversial content

• Ask for views: risk, opportunity, threat to us?

4. Latest Thinking from Quality Sources

• Whitelist specific sources eg domains/feeds/authors

• Filter by specific topics

5. Competitor Tracking

• What content is your competitor publishing?

• What is being written about them?

6. Customer Research

• Latest news on prospective clients

• View latest articles from all sources or select specific ones

Lots More in our Free 93-Page Book

http://blog.anderspink.com/2017/01/content-curation-for-learning-free-93-page-book/

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