#SST15

A picture is worth a

thousand words

Martin Warren

HCMS/Insidejob

martin@insidejob.com.au

@MartinWarren

www.linkedin.com/in/martinwarren

#SST15

Sourcing has BECOME both a SCIENCE and an ART

The SCIENCE is a systematic approach to identify the

best strategies and tools to uncover talent, measure

and refine the process

#SST15

Sourcing has BECOME both a SCIENCE and an ART

The ART can be difficult to measure, involves creating

personas, telling stories and building relationships

#SST15

Understand your audience to determine

your sourcing sweet spot

#SST15

The world is getting smaller

What data are you looking for?

• Actual?

• Assumptive?

• Predictive?

What would success look like?

How would you know?

#SST15

• Access to so many channels and tools - where

do you start

• There is so much data how do you cut through

all the noise quickly

• The haystack is getting bigger as we speak

• Heaps of competition how do we get noticed

• What works today may not work tomorrow

• Recruiting will never be the same, we need

to be part :

Data Scientist; and

Artist

Challenges we face!

#SST15

Define Success Profile

Define & Continually Refine Your

Sourcing Map

Develop Your

Search Plan

Document your

Market Map

Candidate Persona

Plan /

Strategy

What defines

success

(level/depth)

in the role

Where & How

you will source

Documented

sourcing sweet

spot

What you will

systematically

search for

Have a plan

Fictional

representation of

your ideal candidate

for a specific role

#SST15

#SST15

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What is a marketing “persona”?

A buyer persona is a semi-fictional

representation of your ideal

customer based on market

research and real data about your

existing customers that take into

consideration demographics,

behaviour patterns, motivations,

and goals.

#SST15

What is a candidate “persona”?

A fictional representation of

your ideal candidate for a

specific role based on research

and insights focused on

educated, experience, goals,

motivations, and concerns.

#SST15

Why?

• Helps you (and hiring manager) articulate who exactly it is you

want to recruit

• Knowing this you can identifying that specific individual by:

1) Focusing your attention on relevant channels

2) Speaking in their language

3) Building a relationship

4) Addressing their concern

5) Attracting them to your company

6) Building Candidate Persona templates

#SST15

What to include in your candidate persona

#SST15

How personas help

• Creates alignment with your hiring managers

• Improves the candidate experience

• Targeted sourcing strategy

• Identify new sourcing opportunities

• Gains real insights of your market (supply and demand)

• Enhanced brand awareness

• Adjust your job descriptions

• Builds collaboration (HM, HR, Recruiters & Candidates)

• Provides the checks and balances

#SST15

Creating your candidate personas

• Identify trends in top performers

– Education, companies they work for …. Career progression …

• Use your source of hire data & align with your top

performers

• Interview hiring managers and team top performers

• Interview your target market

#SST15

How your candidate personas are used

Careers Web/Micro

sites

Recruitment Campaigns

Social Media Activities

Job Descriptions

Candidate Elevator

Pitch

Employer Branding

Hiring Managers

Targeted Advertising

#SST15

Meet Ricky the Super Recruiter

#SST15 Templates Source: Indeed

#SST15

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#SST15

#SST15

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Thank you it’s been fun!

Martin Warren

Director HCMS/Insidejob

martin@insidejob.com.au

@MartinWarren

www.linkedin.com/in/martinwarren