MarketingYOUR MENTORING

PROGRAMTO ACHIEVE

SUCCESS

Judy CornerMentoring Subject Matter ExpertInsala

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Creating your marketing plan

AGENDA

How to create awareness to your program

Recruiting mentors and mentees

Keeping the program alive

Reporting on marketing success

Common Scenarios Mentoring without a Marketing Plan

Creating Your Marketing Plan

Goals & Objectives of MarketingBy Q1, 500 employees enrolled where 300 are mentors and 200 are mentees. 100 Partnerships created.

Define Overall BenefitsTalent Pipeline

Target Audience?Managers; High Potentials

Channels of Distribution

Creating Your Marketing Plan

Email Manager Referral

Career Portal

Webinars

Organization Events

News

Create AwarenessExample Event

Create AwarenessExample Poster

Create AwarenessExample Event

Create AwarenessCreate a Marketing Project Plan

Each Step Has Accountability

And Timing

Set Specific Action Steps

Create AwarenessCreate a Marketing Communications Plan

The “Bad” The “Good”

Dear Stephen, We are looking for mentees to enroll in our new mentoring program. Please contact L&D to enroll if you would like to have a mentor. We hope you take advantage of this opportunity at Insala.

Regards,

Insala Mentoring Team

Dear Stephen, You have been chosen to be a mentor. Congratulations. Please can you enroll by March 5. If you have any questions please contact L&D@company.com  Thank you,

Insala Mentoring Team

Dear Stephen, Have you heard about  Insala’s new mentoring program? What does this mean for you and your career at Insala?  The primary objectives of the program are: 1. To support new and less experienced employees successfully transition into their position2. To support employees enhance their career potential or identify new career paths This is a voluntary program whereby mentees are paired with mentors that are experienced in a specific skill, competency or have knowledge in a business unit at Insala. If you are interested in developing a skill or gaining more knowledge that will benefit your career and are able to commit the time to the program, please consider becoming a mentee by clicking here to enroll today. Once you enroll you will need to attend our training webinar on what to do next and be given more information on your new role as a mentee.

Dear Stephen, Have you heard about  Insala’s new mentoring program? What does this mean for you and your career at Insala?  The primary objectives of the program are: 1. To support new and less experienced employees successfully transition into their position2. To support employees enhance their career potential or identify new career paths This is a voluntary program whereby mentees are paired with mentors that are experienced in a specific skill, competency or have knowledge in a business unit at Insala. If you are interested in developing a skill or gaining more knowledge that will benefit your career and are able to commit the time to the program, please consider becoming a mentee by clicking here to enroll today. Once you enroll you will need to attend our training webinar on what to do next and be given more information on your new role as a mentee.

Have you heard about  Insala’s new mentoring program “Hi-Potential”? We are looking experienced team members to volunteer to be a mentor.  The primary objectives of the program are: 1. To support new and less experienced employees successfully transition into

their position2. To support employees enhance their career potential or identify new career

paths Why volunteer to be a mentor?• Make new connections within the organization.• Improve your listening and coaching skills.• Gain new insights and knowledge from someone from a different business

unit.• Help develop our future leaders. What is Required?We are looking for individuals that are experienced and been with Insala for 3 years, are great communicators, can provide feedback and coaching in their expertise and will commit to 2 hours a month. To enroll as a mentor, please click here to sign up. Once signed up you will be given training on your new role.

Communication to RecruitHow to Attract Mentors

Why?Explain

organization objectives

Who?Competencies

required to be a mentor

Effort?Transparent &

clear expectations

Sell it!Explain

advantages of mentorship

Communication to RecruitHow to Attract Mentees

Why?Explain

organization objectives

Who?Those with career goals supported

by the mentoring program

Effort?Transparent &

clear expectations

Sell it!Explain

advantages of mentorship

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Insala’s Marketing and Communication Services

WORKSHOPWe help you create meaningful and strategic communications by identifying:• The benefits for the mentors and mentees• The expectations & requirements to be a mentor and mentee• Best internal communication channels for your unique program

IMPLEMENTATION AND ROLL-OUTWe assist your internal teams with roll-out• Create a marketing project plan to identify critical steps• Develop a series of communication templates based on your marketing

plan• Liaise with communication team for implementation of the marketing plan• Develop and advise success and feedback reporting• Plan next steps

Reporting How to Show Marketing Success

# Participants# Partnerships created

# Mentors/Mentees

Reports

When they enroll, have participants state how

Survey

they heard about the mentoring program.

Keep Your Program Alive

Build a Mentoring Culture

Organization-Wide Communications

Mentoring Participant Communications

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Q&ACONTACT US FOR MORE INFORMATIONwww.mentoringtalent.cominfo@insala.comUS: (817) 355.0939UK: +44 (0)207.297.5940

YOUR PRESENTERJudy Cornerjcorner@insala.comhttp://timetrade.com/book/YFDPC

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