Gain  Authority  and  Credibility,  Understand  Your  Reqs  

Lose the Fluff!

Carmen  Hudson,  Principal  Consultant,  Recrui=ng  Toolbox  

Sourcecon  Spring  Conference,  Orlando  FL  |  March  2016  

I’ve  been  in  this  business  since  the  mid-­‐90s  

Carmen Hudson aka @Peopleshark

What do we do?

 We  help  companies  recruit  beRer    

Consul=ng  

• Strategy  • Programs  • Process  • Systems  • Branding  • Coaching  

Custom    Training  

• Recruiters  • Hiring  Managers/  Interviewers  

• Recrui=ng  Managers  

Toolkits  

• Recruiters  • Hiring  Managers  

We  are  not  a  search  firm,  we  don’t  sell  any  products,  and  we  don’t  take  commissions  from  vendors.      

 We  partner  with  heads  of  HR/recrui=ng    

Who do we help?

!

!

!

I’ve  been  in  this  business  since  the  mid-­‐90s  

Carmen Hudson aka @Peopleshark

Why are we here today?

Looking  for  a  magic  bullet?  Get  to  steppin!  

Why are we here today?

Looking  for  a  magic  bullet?  Get  to  steppin!  

Sourcing  is  more  than  boolean  search  •  Much  more  targeted  and  specific  •  Many  tools,  many  sources,  liRle  guidance  on  selec=on  

•  New  skills  are  required  to  do  it  well;  you  must  be:  •  Good  at  marke>ng  communica>ons,  including  social  media  

•  Internet  fluent  •  Data  retrieval,  extrac=on,  analysis  and  visualiza=on  

 

 

My Personal Purple Squirrel

Sourcing  is  so  much  more  than  Boolean!  

Domain  Exper=se  

Search,  Find  Extract  Data  

Analyze,  Visualize  Data  

Marke=ng  Communica=ons  

Adver=sing  Knowledge   Internet  Fluency  

Outreach  Skills  (phone,  email  and  other)  

Presenta=on  Skills  (Verbal  and  

Writen)  Tool  Evalua=on  

FBO*

*=For  Bosses  Only  

Download  this:  

recrui=ngtoolbox.com/

downloads  

The Complexity of Sourcing

Resource   AKA   Sourcing  Responsibili>es  might  include:  

Skills/Talents   Measuring  Success  

Sourcer   • Researcher  • Talent  Scout  • Candidate  Genera=on  

• Develop  strategy  or  plan  • Database  mining  • Name  genera=on  • Candidate  development  • Compe==ve  intelligence  • Gather,  qualify,  forward  

• Advanced  Boolean  search  • Internet  savvy  • Informa=on  research  • Cold  and  warm  calling  

• Improved  Screen:  Interview  ra=o  • Improved    Interview:Offer  Ra=o  

Researcher   • CI  Specialist  or  Analyst  • Special  Librarian  • Research  Assoc  

• Compe==ve  intelligence  • Secondary  research  • Informa=on  management  • Data  analysis  • Tool  evalua=on  • Name  genera=on  • Gather,  forward  

• Advanced  Boolean  search  • Internet  savvy  • Informa=on  research  • Analy=cal    

• Overall  improvement  in  sourcing  results  • BeRer  informed  business  decisions  • Diversified  sourcing  • Improved  sourcing  tool  effec=veness  • Cost  savings  

Candidate  Developer  

• Recruiter  • Staffing  Consultant  • Headhunter  

• Candidate  Development  • Crea=ng  pitches  • CRM/Data  entry    • Qualify,  forward    

• Cold  and  warm  calling  • Networking  • WriRen  and  verbal  communica=on  • Persuasiveness  and  influence  

• Size  of  pipeline  or  network  • Increased  accuracy  (improved  ra=os)  • Reduced  cycle  =me  

Full-­‐cycle  Recruiter   • Recrui=ng  Manager  • Account  Manager  • Talent  Acquisi=on  Consultant  • Headhunter  • Staffing  Consultant  

• Develop  strategy  or  plan  • Mine  database  • Candidate  development  • Gather,  qualify,  forward,  close    

• Internet  savvy  • Cold  and  warm  calling  • Networking  • WriRen  and  verbal  communica=on  • Persuasiveness  and  influence    

• Increased  accuracy  (improved  ra=os)  • Improved  cycle  =me  • Candidate  experience  • Manager  feedback    

Program  Manager   • Project  Manager  • SME  • Social  Media  Manager  

• Develop  strategy  or  plan  • CRM  exper=se  • Tool  evalua=on  • Data  analysis  • Create  content  • Gather,  forward    

• Internet  savvy  • Familiarity  with  web  dev  • Social  media  exper=se  • Email  marke=ng  exper=se  • Project  management  • Product  development  

• Improved  program  performance  • Increased  networks  or  pipelines  • Reduced  cycle  =me  • Cost  savings  

I’m not a developer…

But  some=mes  I  go  to  hackathons…  

Why  is  domain  mastery  important?  •  More  targeted  sourcing  •  Effec>ve  search  strings  and  job  pos=ngs  •  Credibility  with  hiring  managers  and  candidates  •  More  placements,  improved  submiKal  rates  •  Speedier,  more  efficient  process  •  Higher  job  sa>sfac>on  and  career  mobility  •  Recrui=ng  aligned  with  business  strategy  

 

What Are You Recruiting For?

Hint:  “Java  Developer”  is  the  wrong  answer  

•  No  jargon,  keywords  •  How  does  this  posi=on  earn  money  for  your  company,  or  ensure  that  the  company  is  profitable?  

•  What  are  the  latest  innova=ons  or  developments  in  this  func=on?  

•  What  are  the  strategic  goals  of  the  org?  How  do  these  align  with  company  goals?  

•  How  does  this  compare  to  other  companies  in  your  space?  

 

Articulate it.

Say  it  without  jargon,  with  convic=on  

Our  team  needs  a  _____  who  will  help  the  ____  team  ___________  a  ___________  that  helps  _________  do  ______.    The  job  requires  knowledge  of  ________.  This  job  is  ________  because  _______.  

build,  create,  design  deploy,  test,  support,  administer,  manage,  implement,  op=mize  

Customer  pipeline,  database,  help  desk,    test  automa=on  process,    

end-­‐users;  consumer,  businesses,  companies,  etc.  

key  technologies,  IRS  regula=ons,  welding  

cool,  interes=ng,  unique,  challenging  

Remember this?

Diagram  for  beRer  understanding  and  sourcing  

Data  Warehouse  Developer  

Data  Modeling   Conceptual,  logical,  physical  models  

ETL  –  Extract,  Transform,  Load  

Datasources  include  XML,  rela=onal  

databases,  flat  files  or  non  rela=onal  

Oracle  Data  Inegrator  

IBM  Datastage  

MSFT  SSIS  

Informa=ca  

BI  Integra=on  

SQL  Databases  

Scrip=ng  Language   Ruby,  Python,  PHP,  Perl,  Javascript    

Friends don’t let friends…

…ask  hiring  managers,  “where  should  I  post  this  job?”  

Download  John  V’s  pr

eso:  

recrui=ngtoolbox.com/

downloads  

Researching a Position

To  Research  

•  Resumes/  Profiles  for  calibra=on  •  Job  Titles  •  LI  Groups  •  Schools/Programs  

•  Company/Compe=tor  Websites  •  Google  Image  Search  •  TwiRer  •  Domain  or  Industry  Hub/Glossaries  

•  Conference  Research  •  10  Target  Companies  •  Slideshare  •  ??  

To  Do  

•  Diagram  it/look  it  up  •  Decide  where  the  data  will  live  •  Set  up  a  TwiRer  List  •  Set  up  Google  Alerts  •  Validate  with  manager  or  incumbent  

•  Adjust  strategy  • Write  pitch  •  Email  •  Verbal  

•  A/B  Test  •  Share  back  

WTH is Omnichannel??????

This  posi=on,  which  reports  into  the  Marke=ng  Director  –  Global  eCommerce  Strategy  &  Opera>ons,  will  partner  with  the  Director  to  deliver  truly  excep=onal  customer  shopping  experiences  across  devices  and  stores.  The  posi=on  will  bring  business  strategy  to  life  through  launching  best  in  class  website  features  &  func>onality.  You  will  be  responsible  for  thoroughly  defining  business  requirements  and  thinking  through  the  customer  experience  to  ensure  all  new  strategic  ini=a=ves  put  the  customer  experience  first,  are  executed  flawlessly  and  enable  seamless  shopping  experiences.    Primary  Responsibili>es:  •  Partner  with  Marke=ng  Director,  Crea=ve  team,  IT,  Developers  and  Global  Marke=ng  Regional  

teams  to  bring  business  strategy  to  life  through  launching  best  in  class  eCommerce  and  Omnichannel  features  &  func=onality  to  global  -­‐-­‐-­‐-­‐-­‐.com  websites  

•  Responsible  for  defining  business  requirements  and  partnering  with  technical  development  team  to  extensively  address  all  business  requirements  needed  to  launch  seamless,  best  in  class  customer  shopping  experiences  on  -­‐-­‐-­‐-­‐-­‐.com  and  in  store  

Secondary  Responsibili>es:  •  Responsible  for  developing  a  framework  for  ongoing  user  experience  research  •  Partner  with  director  on  defining  addi=onal  focus  areas/  improvements/  ini=a=ves  for  global  

websites  to  remain  best  in  class  •  Responsible  for  establishing  KPIs  &  process  with  IT  organiza=on  for  device  performance  tes=ng  &  

monitoring  site  speed  to  ensure  business  needs  are  being  met  

Manager,  Omnichannel  Ini>a>ves  

Diagram It

Manager,  Omnichannel  Ini=a=ves  

Launch  Features  

E-­‐Commerce  

Shopping  Cart  

SEO  

Shipping,  Payment,  Tax  

Product  Mgmt  

Omnichannel  

Physical  

Online/Web  Shopping  

Mobile  

Catalogue  

Social  Media  

User  Experience  Research  

Device  Performance  

Tes=ng  

Automated  Tes=ng  

Load  Tes=ng  

Stress  Tes=ng  

Understand it

Create a Twitter List site:twiRer.com  -­‐inurl:statuses  -­‐inurl:status  -­‐in=tle:jobs  joined  "i  *  omnichannel"  -­‐"#jobs"  -­‐hiring  

This Guy on Twitter

Look  for  links,  lists,  ar=cles,  events  and  trends  

What I Use Today*

Dice.com/skills   Wappalyzer.com   Sqoop.com   Grep.io  

GetPocket.com   Deepdyve.com   MedNar.com   Lanyrd.com  

Finance.yahoo.com   Data.com   Connect.clearbit.com   Bls.com  

Parting Shots

Spend  some  =me  on  learning  every  day  

The  best  recruiters…  •  Research  before  the  intake  mee=ng  •  Make  informed  guesses  •  Don’t  get  mired  in  minu=a  •  Keep  a  journal/spreadsheet  of  research    •  Share  what  they  learn  •  Con=nuously  update  skills  and  knowledge,  try  new  things  

•  Are  excited  by  any  opportunity  to  learn  about  the  profession/domain/industry  

•  Bonus:  join  www.recruiterhunt.com  

Thank You for Listening!

Follow  me  on  TwiRer  &  Instagram  @Peopleshark  

Email   carmen@recrui=ngtoolbox.com  

Website   www.recrui=ngtoolbox.com    

TwiRer   @Peopleshark  @recruiRoolbox  @Talent42  

LinkedIn   in/carmenhudson  

Talent42   June  7-­‐8  in  SeaRle  www.talent42.com  Use  code  SOURCECON  -­‐  $100  off