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LinkedIn Jobs:The Secret Ingredient to your recruiting strategy
2
Introductions
Agenda
3
Current trends impacting staffing companies1
How to use LinkedIn Jobs to attract and source the best talent
2
How to drive results to increase placements and your bottom line
3
LinkedIn: A global pool of talent
6M+INDONESIA
3M+PHILIPPINES
2M+MALAYSIA
1M+SINGAPORE
2M+SAUDI ARABIA
25M+BRAZIL
128M+UNITED STATES OF AMERICA
12M+CANADA
35M+INDIA
7M+AUSTRALIA
1M+NEW ZEALAND
4M+SOUTH AFRICA
2M+UNITED ARAB EMIRATES
20M+UNITED KINGDOM
11M+FRANCE
9M+ITALY
2M+BELGIUM
1M+DENMARK
5M+TURKEY
6M+NETHERLANDS
2M+SWEDEN
8M+SPAIN
20M+CHINA
433M+ membersworldwide
+2 new members per second
Professionals use LinkedIn to…
IdentityBuild a
professional identity
NetworkConnect with
professionals and build their career
KnowledgeShare and learn industry trends, tips, and insights
Agencies use paid tools to…BrandProspect & Promote
• Build trust with candidates and clients
• Place your firm and jobs in front of 400M+ members looking for jobs and talking about business
Recruiting Solutions• Drive business
development leads• Drive passive candidate
leads and increase candidate quality
• Get in front of mobile members via the news feed
Prospecting Solutions
• Find top candidates and clients, faster
• Reach out to them directly
• Close more candidates & clients
Marketing Solutions
Close
2016 Contractor
and Full time talent trends
report
7
* Download the report here
Almost everyone is open to your opportunities
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84%of global professionals are interested in hearing from a staffing firm.
Whether or not someone is an active or passive candidate, they want to know about your open roles.
Most talent is passive, but active talent is on the rise
9
25%2014
30%2015
36%2016
Passive talent
Active talent
Staffing firms: The resource for contractors landing a new job
10
Got a referral from someone they knew at the company
Applied through a third-party website or online job board
Used social professional networks
39%
32%
30%
Got a referral from someone they knew at the company
A third party recruiter/headhunter/staffing firm
Used social professional networks
46%
38%
37%
Permanent
Contractor
3 ways to apply these trends to your strategy
Give contractors good service
Compared to full-time candidates, contractors are more likely to hear from recruiters who don’t match them with the right
role. Train your consultants to look for strong signals that
someone is a match.
Position your firm to stand out from the
competition
Have a presence at each step of a candidate’s journey.
Encourage your teams to share updates on your firms values, people, culture and of course,
your open jobs
Empower your consultants to be brand
ambassadors
Your consultants are the first touch point in a candidate’s
journey. They can be the determining factor for whether candidates work with your firm
or not. This makes your consultants your most
important asset.
How to use LinkedIn Jobs to
attract and source the BEST talent
12
Passive64%
433M+
Active36%
members
Note: Active-passive figures come from the 2016 Contractor & Full-Time Talent Trends survey conducted by LinkedIn Research Network.
Agencies turn to LinkedIn Jobs to reach BOTH active or passive
Job Board
s
Your agency
How Job Slots work
Candidates will see your jobs in:
When candidates view your jobs, they are twice as likely to respond to a recruiter’s InMail
* Additional fee
Post your job to over 433 million
passive and active candidates. Swap any of your roles into the
same slot, year-round.
Track who’s looking at your jobs, who’s
applying, what their skills are, and what companies they’ve
been working with.
See qualified candidates applying
and view their LinkedIn profiles. Filter applicants by location, experience level, role, and
more.
• Their homepage news feed• Your employee profile pages*• Your organization’s LinkedIn Career Page*• Their mobile: LinkedIn.com, LinkedIn Job Search,
and LinkedIn Student apps• Their InMail right rail• Jobs homepage and job search
2X
Post your job and automatically recommend the right job to the right candidate
Target top candidatesHarness all the power of LinkedIn’s data
to promote your jobs to just the right candidates.
Feature Jobs on Career PageGet the word out about great new jobs on
your company’s Career Page so prospects can easily find your jobs.
LinkedIn Job Slots
Feature Jobs on Jobs homepageGet the word out about great new jobs on
your company’s Career Page so prospects can find their way to you.
Post your job and automatically recommend the right job to the right candidate
Reach candidates in their inboxWant to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search AppThen, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs.
LinkedIn Job Slots
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your Company Page
4. Views a job opportunity
5. Opts in or out
Touch points along a prospect’s journey1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
Touch points along a prospect’s journey1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
The Job Search Journey
Assess ApplyDiscover
Meet Jenny Jobseeker
Casual Discovery with LinkedIn
Recommendations- Education- Experience- Skills- Preferences- Network- Activity
People who can connect you to opportunity
Home: Discovering jobs
A Typical Job Posting
- Text heavy- Difficult to see
who the job poster is
- No option to “Save”
- Application process daunting
Your “In”
Your Fit
Your Edge
A LinkedIn Job Posting
Apply with LinkedIn: Ease and Convenience
Key Takeaways
29
The candidate’s journey on LinkedIn
Connectwith you or your consultants
Followyour company
Viewyour job
GETHIRED
Viewyour Company Page
Viewyour Career Page
Reach outto a consultant
Applyto a job
30
Recruit passive as well as active candidates.
90% of global professionals are open to a new job. And over 50% of people who view jobs on LinkedIn are passive candidates.
More of the right candidates with less effort.
2X your recruiters’ InMail response rates when candidates interact with your job before a recruiter reaches out.
More qualified people to see your jobs.
In the past year, monthly job views on LinkedIn have grown 90%. And monthly job applications have grown 86%.
How LinkedIn Job Slotscan help you reach candidates each step of their journey
Next Steps
32
Update your company page1
Begin posting your jobs2
Continue the conversation with a LinkedIn executive
3
Call
855-655-5653
or visit bit.ly/contacttalentsolutions