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© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
How to Optimize Job Descriptions!to Attract Top Talent
Glassdoor is a registered trademark of Glassdoor Inc.
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
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© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Featured Speakers
Glenn Medalle Director of Global Talent Acquisition, AppDynamics
Jennifer Hourani Customer Enablement Manager, Glassdoor
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
agenda
candidate’s decisions today
why effective descriptions matter
keys to writing effective descriptions
best practices for crafting + optimizing descriptions
key takeaways
Q&A
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Inavero, 2015 Retailing Today, 2013
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Source: Edelman Global Trust Barometer Survey, 2015
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Why Effective Descriptions Matter
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor Research, 2015
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Source: The Ladders, Eye Tracking Study, 2013
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Put Yourself in the Job Seeker’s Shoes
Salary and compensation
Career growth opportunities
Work-life balance
Location and commute
Company culture and values
Source: Glassdoor U.S. Site Survey, October 2014
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Keys to Writing!Effective Descriptions
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Be realistic 1
Customize for specific roles
2
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor U.S. Site Survey, January 2016
Tell your company story: 1
2
3
4
Why Work For Us section
Add photos and videos
Respond to your reviews
Become an Open Company
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Authenticity matters Communicate skills, qualities and values
Include the hiring manager’s perspective
Clearly define what’s expected
Provide the less glamorous details, too
Leave out the fluff
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Job Description SweetLabs is looking for a talented Senior Software Engineer to join our Seattle development team! SweetLabs has created a unique and powerful distribution channel for apps by offering differentiation and monetization solutions to Android and Windows OEM manufacturers. Our app stores and recommendation systems help great developers get their software discovered by enabling manufacturers to get their share of the app marketplace. Come join us in revolutionizing the way apps are distributed!
WHAT YOU’LL DO: We’re scaling up our systems and building a new architecture to accommodate our rapid growth. We have a variety of projects that are large scale and high availability, with lots of analytics, data collection, and manipulation. We don’t make websites. You’ll build server-side solutions and high-performance systems in Linux by collaborating with back-end and middle-tier developers, Systems, and QA. You’ll drive projects from requirements through to production (think estimation, design, development, testing, and release) while providing advice/expertise on optimal design and implementation.
WHAT YOU BRING: • Innate curiosity with an insatiable need to learn, grow, and solve abstract and interesting problems • Judgment to make pragmatic design decisions that meet business requirements, but also know when
you need to ask for help • Willingness to share and explore with the team to keep the ideas and information flowing
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor U.S. Site Survey, 2016
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glassdoor Site Survey, 2016
NACE Survey, 2013
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Best Practices for!Crafting + Optimizing
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Best Practices for Crafting + Optimizing Descriptions
Address your culture
Highlight your employer brand
Optimize for mobile
Create SEO-friendly descriptions
Keep it neutral
Implement a feedback loop
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Address Your Culture
What is the work environment like? Is it casual or formal? !Does it require you to be highly self-sufficient or collaborative?
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Highlight Your Employer Brand
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Optimize for Mobile
Glassdoor survey, April 2014
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Create SEO-Friendly Job Descriptions
Appcast, July 31, 2015
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Create SEO-Friendly Job Titles
Appcast, July 31, 2015
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Create SEO-Friendly Descriptions
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Keep It Neutral
Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Implement a Feedback Loop
• Did your job description match expectations?
• Was accurate information provided about our company during !the recruitment process?
• Does your day-to-day now match what was promised?
• How could we have improved the description of this job, !company, and/or culture?
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Key Takeaways
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Key Takeaways
Include the basics
Be convincing
Keep it consistent
1
2
3
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers
Glenn Medalle Director of Global Talent Acquisition, AppDynamics
Jennifer Hourani Customer Enablement Manager, Glassdoor
© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers