11/12/2015 © 2015 CareerBuilder

Presented by Inavero and CareerBuilder

Health Care Workforce Trends to Fuel

Your 2016 Strategic Plans

Society is Rapidly Changing and So Must Employment Strategies

© 2015 CareerBuilder2

Every two minutes we take more pictures than all of humanitydid during the 19th century…

Just 7 years ago…

• Only 1/3 of us owned smartphones.• And Blackberry was the most owned device.• Facebook had the same number of unique visitors as

Myspace.• Yelp had 8.6 million U.S. visitors (compared to 120

million in 2013).• We’d been listening to Pandora on our smartphone for

less than a year.

About the Research – Perceptions of 745 Health Care Employees

© 2015 CareerBuilder3

24%

33%

22%

10%

11%

Job Sector of Respondents

Administrator/Leader Nonmedical Professionals

Nurse/Physician Allied Professionals

InformationTechnology

65%

13%

16%

6%

Employment Status of Respondents

Full-time Part-time Unemployed Locum/Contract

745 respondents working in home health, long-term care, hospital/ambulatory, specialty hospital, acute care. Roughly half of respondents from an independent online panel.

4

I. Locating Candidates

II. Targeting Top Talent

III. Retention

IV. Action Items/Next Steps

Locating Candidates

Life Events More Stressful than Current Job Search

Source: CareerBuilder and Inavero 2012 Opportunities in Staffing®

69%

43%

16%

16%

12%

10%

0% 20% 40% 60% 80%

Death of a loved one

Family sickness or illness

The birth of a child

Moving to a new home

Speaking in front of a large audience

Planning a wedding

6

Retiring Baby Boomers Represent Significant Flexible Workforce in Health Care

2 in 5 employees over the age of 55 expect to retire within 5 years.

Of retirees open to working as temporaryor contract health care employee

Retiring baby boomers leverage referrals, job boards, and staffing firms most in their search for positions.

7

87%

Understanding Health Care Employee Referral Programs

8

26%

12%62%

Ever Earn theReferral Incentive?

Once Multiple Times No

63%

37%

Organization Offers Incentivefor Referring Candidates

Yes No

What are Organizations Offering?

9

83%

10%

6%

0% 20% 40% 60% 80% 100%

Monetary

Gift Cards

Paid time off

Type of Incentive Offered

Type of Incentive Offered

72%

5%

23%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Staff Member Making the Referral

Referred Candidate

Both

Who Receives theIncentive for Referral

Type of Incentive Offered

Targeting Top Talent

Beyond Networking, No Single Resource Dominates Job Searches

The average health care job candidate utilizes between 3 and 4 types of resources to help their search.

11

10%

12%

13%

13%

17%

23%

24%

25%

25%

45%

0% 10% 20% 30% 40% 50%

Online job site aggregators

Local newspaper online classifieds

Local newspaper print classifieds

Staffing or recruiting firm

Local online job boards

LinkedIn

Monster.com

CareerBuilder.com

Healthcare organization websites

Personal/professional network

Resources Used During Job Search(Panel Data Only)

Connections are Critical

12

3 Things Job Seekers Want Most During Pre-Hire Process

13 |

56%

61%

61%

0% 20% 40% 60% 80%

Employee responds quickly throughout the process

I am notified if I am not the correct fit for the position

I am updated on where I am in the process

Timing is Crucial For Candidates

Image: © Dreamstime.com

14

1.7

3.9

3.6

6

9.6

1.6

2.9

3.74.9

5.1

0

2

4

6

8

10

12

Number of Weeks

Application

Job Interview

Experiences Impacting Talent Pipelines

15

Job Seekers Want Simplicity; (Most) Employers Don't Want to Oblige

16 |

53%of employers think long

applications are good

because they weed out

unserious applicants

and untalented

applicants.

4 in 10 recruiters have never tried to apply for one of their own positions

6 in 10job seekers say they’ve quit an online application mid-process due to how long or complex it was

17

From the Candidate Point Of View

Mobile Job Search is Taking Over…

18%

2012

33%

2013

42%

2014

54%

2015

18

The Health Care Workforce is Mobile-Equipped…

86% Own a

Smartphone63% Own a Tablet

19

Mobile Recruitment: Terms to Know

20

Mobile Friendly

A site that accurately displays between a desktop or laptop computer and a mobile device

Mobile Optimized

A site that will reformat itself for smartphones & tablets. It will generally include larger navigation buttons, reformatted content, and optimize images based on operating systems.

Optimized Application Process

Retention

Employee Referrals Represent a Significant Opportunity to Grow Patient Volumes

Average Number of People Referred to Receive Care at

Employee’s Organization

23

Referring Patients is Highly Correlated to Employees’ Perceptions of Employer

24

77%

10%

0% 20% 40% 60% 80% 100%

Likely to refer unit/dept

Unlikely to refer unit/dept

Referring for Patient Care Impacted by Perception of Unit/Dept

81%

7%

0% 20% 40% 60% 80% 100%

Likely to refer unit/dept

Unlikely to refer unit/dept

Referring for Patient Care Impacted by Perception of Employer

Relationship with Manager Tops Frustrations for Health Care Providers

Image: © Dreamstime.com

25

18%

16%

13%

10%

10%

9%

9%

5%

5%

4%

2%

1%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Difficult manager

Being underpaid

Under-staffed

Read/saw an article in the news

No advancement opportunities

Difficult coworkers

Being underappreciated

Under-budgeted

Too much administrative work/less with patients

Lack of training

Old/failing equipment

Old/failing facilities/buildings

26

A Lack of Managerial Feedback Breeds Discontent

25%

32%

43%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Yearly or Less Monthly/Quarterly Daily/Weekly

Frequency ofFeedback from Manager

Organizations Must Climb Mountain of Dissatisfaction at 1 to 3 Years Tenure

< 1 Year30% Wouldn’t

Recommend Care

1 to 3 Years37% Wouldn’t

Recommend Care

4 to 10 Years26% Wouldn’t

Recommend Care

> 10 Years20% Wouldn’t

Recommend Care

Training, recognition and coaching are keys to keeping engagement high after 1st year.

27

Online Learning Lags Behind Traditional Training for Most Organizations

28

71%

51%

26%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Training Offered by Employer

Reimbursed offsite training/education

Online training (eLearning)

On-site training (On the job, mentorships, lunch & learns )

7%

17%

6%

36%

54%

38%

57%

29%

55%

0% 20% 40% 60% 80% 100%

How Beneficial Training Is

Not beneficial Somewhat beneficial Very beneficial

Action Items

Action Items

© 2015 CareerBuilder30

Focus on an Exceptional

Candidate Experience

Don’t Forget About Retention

Broaden Your Candidate Search

• Baby Boomers! Are you missing out on experienced talent?

• Use current employees to build your candidate pipeline.

• Now is the time to get creative!

• Employees are powerful ambassadors in the war for talent.

• Be responsive & timely.

• Keep it Simple!

• Put yourself in the candidates’ shoes.

• Get mobile!

• Happy employees are a source for patient referrals.

• Manager feedback and communication have major implications

• Focus on retention doesn’t stop after the first year!

• Look at ongoing training opportunities

Don’t Blow Smoke – Execute on Strategic Promises

31

October 1, 2015 October 25, 2015VS.

Thank you!Jonathan.Katz@CareerBuilder.com

@KatzJoKatz

egregg@Inavero.com

@EricAllenGregg