Futureofwork &Futureofrecruitment

@juhotoivola

EstonianRecruitmentConference2017

Microtasks andonlinejobdistribution

Workisbeingsplitintosmallerandsmallerpieceswhichallowsfornewpeopletotaketheirsharebycompletingonepartofthework.

Expertsareutilizingeachothers’competenceandmundanetasksarebeingdelegatedtoworkforceservices(“virtualoffshoring”)

Virtualworkandlaptopnomads

Moreandmoreworkcancompletedfromwherever.

Employeesareincreasinglymobile,alsobeyondnationalborders.

Locationofworkislosingitsimportanceorcanevenbecomeaburdenforstaticbusinesses.

Project-basedwork

Workisbeingorganizedintoprojects,whichwillincreasinglybethebasisforemployment,ratherthanasteadyworkcontract.

Moreandmoreemployeesare“lookingforinterestingprojects”

Freelancers,consultantsandsubcontracting

Organizationsareincreasinglytacklingresourcingandeffectivenesschallengesbyutilizingfreelancersandotherformsofcommissionedworkinordertogetthingsdone.

Futureofrecruitment:strategicvstactical

Strategicrecruiting• Goal:becomeemployerofchoice• Bestmethods:talentcommunities;well-segmentedtargetgroupsderivedfromtalentstrategy,employercontentmarketing

Tacticalrecruiting• Goal:Fillopenpositionsandotherimmediatetalentneeds• Bestmethods:employeenetworks,internalandexternalreferrals,mappingandcontactingsuitablecandidatesfromonlinesources

Lessaboutopenpositions,moreaboutemployerbranding

“Whatrolesdoyouhaveavailable?”vs“WhywouldIworkforyou?”

Technologyhaskilledmanualrecruitment

Lessabout…• postingjobannouncements• readingapplications• meetingpeopleface-to-face• callingcandidatesviaphone• assessmentcentersandtests• recruitmentconsultants

Moreabout…• definingcriteria• teachingalgorithms• meetingpeoplethroughvideo• omnichannel communication• automatedsuccessprediction• recruitmentplatforms

MobileGlobal

SocialDigital

Mobile

Almost100%ofjobsearchandapplicationshappensonline

Over70%ofinternetusagehappensonamobiledevice

Fewcareerportalsareoptimizedtomobiledevices

Appsbeatbrowsersinuserexperienceandwilltakeadominantpositionasjobapplicationchannelbefore2020

Thenumberonekillerofjobapplicationprocessesis…

Mandatoryattachments

Global

• Inwhichlanguageareyouwritingyourannouncementsorcareerportals?Why?• Whatisthe“location”ofthejobandisthereastrongreasontokeepitfixed?• Haveyouconsideredofferingrelocationassistanceinordertoattractcandidatesfromothercountries?Whynot?

Social

• Recruitmentisn’tafunction,itshouldbepartofeveryone’sjobdescription.It’sprettymuchlikesales:anyonecanfindagoodlead.• Employeereferralsarebyfarthebestqualityandmostcost-effectivesourceofhires.Howdoyoumanageandmotivatereferrals?• Thepersonalityand(online)availabilityofrecruitersisbecominganimportantfactorininfluencingapplicantbehavior.Thepersonalbrandoftherecruiter cangivetheorganizationconsiderablecompetitiveadvantage.• Peopleexpecttoseehiringmanagersandfuturecolleaguesasactiveandvisiblestakeholdersintherecruitmentprocess.Wherearetheyhiding?

Digital

• Thereisabsolutelynoneedtodoanythingonpen-and-paper

• Automateeverythingyoucaninordertofocusontheessential

• Introducenewwaysofcommunicatingandsharinginformationtoincreaseprocessflowandcandidatehappiness

Inconclusion…

Inordertounderstandthefutureofrecruitment,itisessentialtounderstandthefutureofwork!

Technologymakesrecruitmentlessmanualbutnotanyeasier

Allrecruitmenthasbecomemobile,global,socialanddigital– makesuretoleverageallfourpillarstoboostyourrecruitmentefforts

Thankyou- let’sstayintouch

FeelfreetoconnectwithmeinLinkedInandgivesomefeedbackaboutthispresentation!

Ifyouwanttocontinuetalksaboutthefutureofworkandrecruitment,youcanalwaysreachmethroughwww.juhotoivola.fi

IloveEstoniasofeelfreetoinvitemeoverinthefutureaswell.

Now– let’sgettoworkandshapethefutureofworktogether!J