14
Listening & Competitive benchmarking on social media http://www.theglobalrecruit.com

New employer brand analytics english (4)

Embed Size (px)

Citation preview

Listening & Competitive benchmarking on social media

http://www.theglobalrecruit.com

We are the 1st

http://www.theglobalrecruit.com

We are the 1st company providing

Employer Brand Analytics

on the social web in Russia

We are the 1st company providing

Employer Brand Analytics

on the social web in Russia

http://www.theglobalrecruit.com

You run your HR marketing

on social media

Competitors realize excellent social media

campaigns

People talk about your

Employer Brand

You need to report on benchmarks on

social media

You want compare your HR

communication against industry &

rivals

You need to reduce HR communication & recruitment costs

You are reinforcing your Employer Brand

You need local approach of global HR communication

We want to be Employer of Choice

in 3 years

Different new challenges to respond to / Various Tasks & Goals to accomplish

Employer Brand Analytics

responds to all these

Nowadays HR faces various new challenges

What our Employer Brand Analytics does?

http://www.theglobalrecruit.com

Employer Brand

Analytics

Employer Brand

Analytics

Social Media

Listening

Social Media

Listening

We monitor leading social media against 6 HR themes

You know what people talk about your Employer Brand

You can compare your performance against competitors’

You keep your fingers on the pulse of the social media & activities you performed

Social Media & Internet

Competitive Analysis

Social Media & Internet

Competitive Analysis

You select competitors, metrics and then you compare yourself against selected competitors‘

You get valuable competitor insights, best-practice examples, and data like never seen before

Social Media & Internet Activities Analysis

Social Media & Internet

Activities Analysis

We track leading social medias & prepare detailed analysis of all your HR & Employer Brand Activities

Together we set KPIs, objectives and provide you hard metrics on monthly basis – you can measure

We monitor leading social media such asLinkedIn, FB, Twitter, VK, Google+, MoiKrug, LiveJournal, Yandex, Mail.RU, and +50,000 sources

Competitive analysis on: FB, LinkedIn, Twitter, Instagram, VK, Twitter, G+, HH, Youtube

With Employer Brand Analytics you will …

• Know what people talk about your Employer Brand

• Measure your performance against your competitors

• Contribute to your HR marketing, communication & recruitment strategies

• Attract & retain Talents for your organization

• Reinforce the Social Media Strategy from HR perspective

• Reduce costs on communication & recruitment

http://www.theglobalrecruit.com

What Activities & Competitive Analyses do?

http://www.theglobalrecruit.com

Your HR marketing, Employer Brand & Recruitment strategies on main social channels are under permanent monitoringSocial Media Activities

AnalysisSocial Media Activities

Analysis

Social Media Competitive Analysis

Social Media Competitive Analysis

- You are provided the analysis of all your HR and Employer Brand activities in social channels and compare them against competitors- Best practice examples will be very valuable and may help in optimizing your HR communication strategies- You select competitors for monitoring and we prepare monthly and semi annual analysis and reports

What Social Media Listening does?

http://www.theglobalrecruit.com

• We COLLECT, PROCESS & ANALYZE Employer Brand CONVERSATIONS and convert them into hard metrics

• On LEADING SOCIAL SITES & +50,000 other sources

• We help you to capitalize on the positives and addresses the negatives by providing companies an insight look into the source, sentiment, and volume of conversations on employer brand topics

LISTENLISTEN

MEASUREMEASURE

UNDERSTANDUNDERSTAND

REACTREACT

ENGAGEENGAGE

Our Social Media Listening helps HR & PR & Digital:

Our Social Media Listening helps HR & PR & Digital:

Social Media Listening:Our role & areas we observe

Recruitment

Training & Development

Compensation & Benefits

Internal & External Communications

HR Administration Specific HR areas *

Objective of monitoring: To collect feedbacks and sentiments on each HR area on the social web, understand the themes, tones of sentiments and represent structured analysis in the hard metrics format.

* Top managers reputation, work/life balance, managerial style and management team discussions, projects such as merging & acquisitions, SAP implementation, firing etc.

http://www.theglobalrecruit.com

We help you in keeping your fingers on the pulse of the social media

We help you to analyze the results of your social media campaigns, online activities, and communication

campaigns related to your Employer Brand

We monitor all conversations about your Employer Brand across your product brands and services,

marketing, and customer service to identify “hidden opinion builders”, potential strengths and weaknesses

for your Employer Brand

We can help you to understand the topics which generate interests and where the most influential

conversations are going on - after that you can make informed proactive business decisions

6 HR areas & related conversations are under permanent observations

Social Media Listening:Examples of Info graphics

http://www.theglobalrecruit.com

Why - Be on the web?

Today's potential candidates &employers use social media

Share their thoughts & opinions faster and wider than ever before

All these online conversations and atctivities have the potential to positively or negatively

influence company’s reputation

It becomes A MUST to understand what is going on with company’s Employer Brand on the web

http://www.theglobalrecruit.com

Social media world in Russia

95 % of Internet audience use Social nets

4,1 mln users

17,9 mln users

24,9 mln users

5,1 mln users 1,2 mln

users

Daily reach

*TNS Web Index, Россия 0 +, 12-64 лет, декабрь 2013, аудитория в среднем за день, млн.чел.

http://www.theglobalrecruit.com

Social Media Listening:Technology Partnership

http://www.theglobalrecruit.com

Partnership Agreement with YouScan, a leader of the emerging social media monitoring & analytics / Social CRM market in Russia and Ukraine

Partnership Agreement with YouScan, a leader of the emerging social media monitoring & analytics / Social CRM market in Russia and Ukraine

Using technological platform which scan leading social

media sites such as LinkedIn, FB, Twitter, VK,

Google+, MoiKrug, LiveJournal, Yandex, Mail.RU,

and +50,000 other sources

WE PROVIDE DEEP ANALYTICS on what is being talked about your Employer Brand on social media

WE ANALYZE SENTIMENTS: we divide HR topics into 6 major areas and analyze sentiments per each by giving insights on regions, authors, frequency, sources and comparing with your competitors

ClientsThese leaders already use social media monitoring tools with

YouScan technologies for their existing brands:

And others…

http://www.theglobalrecruit.com

http://www.theglobalrecruit.com

For more information please contact us:

Shali Gabisonia, [email protected]

Viktoria Pralich, [email protected]

Tel.: +7 495 506 6096