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Check out this presentation to learn how to: Track, Measure & Manage: We’ll break down how to determine what’s working – and what’s not – when it comes to your processes and products dedicated to talent acquisition. We’ll also show you how to adjust, measure and manage your efforts to ensure maximum return on your recruiting investment. Save Time and Money: Get to know some of the most essential low and no cost tools for sourcing, recruiting and staffing, and how to incorporate these tools into your existing strategies and daily workflow. Learn how to effectively tackle recruiting challenges like mobile, social, big data easily and efficiently. What Works: Actual examples of what works in the corporate and third party recruiting world from the long working histories of these accomplished recruiting practitioners.
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Doing More With Less: Maximizing Your Recrui8ng Efforts
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Matt Charney Managing Editor RecruitingBlogs.com @mattcharney @RecruitingBlogs
Moderated by:
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Tips for using your Control Panel Ø Grab Tab Ø Audio Mode Ø How to ask a Ques6on
This program is being recorded. You can download the recording at h@p://www.recrui6ngwebinars.com/
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Sponsored by:
Learn more here!
Today’s Presenters
Glenn Gutmacher, N. America Sourcing Group Mgr., Avanade Inc. Founder, Recruiting-Online.com @glenngutmacher
Raleen Gagnon, Raleen Director Market Intelligence and Strategy, ManpowerGroup Solutions/TAPFIN @cic_raleen
Agenda
• Ways to save 6me and/or scale be@er • Ways to save money
– Free tools & scaling with be@er use of paid tools • Ways to make money
– Sourcing + compe66ve intelligence, lead genera6on
• Leveraging metrics (real-‐world, not theore6cal)
“Time is Money”
What to Delegate vs. Core • Evaluate what’s a high-‐
value/high-‐touch ac6vity vs. low (par6cularly if low ones = large volume + 6me requirement)
Examples of delegate-‐able ac6vi6es: • Job pos6ng • Inbox monitoring
(various sourcing channels)
• ATS data entry • Basic online
sourcing
• Outsource or offshore the low ones • Inbox volume reduc6on: Use short online
assessments to knock out candidates who are absolutely no-‐fit (e.g., reloca6on, work visa)
• Recruiters must phone screen the rest (high value ac6vity) – reduced response rate if you use e-‐communica6ons only
Online Sourcing Research • Watch out for “shiny objects” -‐ cool
tools that don’t add much ongoing value • Consult respected industry peers
(including recruiter discussion lists and blogs) for recommenda6ons
• Tap online-‐savvy, curious staff to evaluate promising things for relevance to your org
• Ongoing collabora6on: can evolve into a periodic team mee6ng/ webinar with sharing of tools and other best prac6ces
Some categories with high impact: • Mul6-‐resume db
spiders • Mul6-‐social network
profile aggregators • Mul6-‐network social
media outreach tools
• Web scrapers • Contact info-‐finding
tools
Back to Basics – Sourcing Made Easy
When LinkedIn lets you down…
• h@ps://email-‐format.com/
• Search for area and prefix codes
• Search for email domains and 6tles
Simple Sourcing: • Build a Phone Tree
• Change the way you use Social Media
• Conferences
• Speaker notes
• A@endee lists
Big Data Aggregators • What alterna6ve job 6tles should you search
on? Use Indeed.com or SimplyHired.com • 2 pioneers are s6ll worthwhile, though (as with
all tools) current employer and contact info may be outdated: ZoomInfo.com (its full people search Community Edi6on is free) and Data.com Connect (formerly Jigsaw) provides work email and phone (free if you use points system)
• Newer “predic6ve” players: Bullhorn, Entelo • Deep & wide data: Dice OpenWeb, Gild,
HiringSolved, SwoopTalent, TalentBin, WANTED Analy6cs
• Most are expensive, so scale by giving one license to part-‐6me dedicated user who supports mul6ple recruiters
Free BigData tools (mostly for contact info, limited value): • Broadlook Capture
(Chrome extension) • SellHack (Chrome
Firefox, Safari) • Vibe (Chrome) • Search by name +
loca6on: Pipl.com, Radaris.com, Zabasearch.com
• WhoWorksAt (use when on target company’s website)
A New Perspec6ve on Your Network
Common Use: Gossip, Chat, Games, Photos Sharing, Jokes, and Venting Better Use: Employees Talking Too Much, Employers Testing Marketing Concepts
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& Common Use: Self Promotion, Entertainment, Marketing Better Use: Client Presentations, Training Material, Marketing Strategy
Common Use: Self Promotion, Job Search, Sales, Recruitment Better Use: Org Charts, Headcount, Budgets, Schedules
Value Add: The Web Works for You • Lead Genera6on – Brief thought leadership, 6ps and
best prac6ces… make them available for download
• Technical user groups (e.g., Google for RedHat, search by company name and area code, find conversa6ons with relevant people by loca6on)
• MeetUp.com (can easily web-‐scrape group member lists)
• How to best find people varies by site (e.g., Google x-‐ray for StackOverflow profiles but use Github.com’s na6ve search)
Some online techniques: • Use conference
hashtags to search archive of older posts
• Honeypot whitepapers with short registra6on form placed strategically = lead generators
• Off-‐the-‐Grid Candidates – they might not be on LinkedIn, but they are out there
• Gain larger share of client business by giving value beyond candidates
Value Add -‐ Compe66ve Intelligence Using CI to differentiate yourself with clients…
Key Metrics
• a/k/a KPIs = Key Performance Indicators
• Sourcing: Leads to Submit ra6o, Submit to Accept ra6o, Hires by Sourcing Channel
• Recrui6ng: Submit to Offer, Interview to Offer, Offer Accept Rate
• Problema6c metrics: Time to Fill • Performance within MSP programs • Other interes6ng metrics (plus ones
for reten6on, branding, etc.) here and here
Good granular metric for front-‐end sourcers is quality of search string: • In each row of your
Excel-‐based search strings library, add 3 columns (# of results found, # worth pursuing, quo6ent of previous 2 columns)
• Sort spreadsheet by quo6ent column
• “Golden” strings bubble up to top of list
Ques6ons? If we can’t answer it today, please feel free to reach out to us later (and feel free to connect/follow us on social networks, read our latest 6ps, etc.):
Raleen Gagnon Email: [email protected] LinkedIn: www.linkedin.com/pub/raleen-‐gagnon-‐lion/1/74a/459 Twi@er: @cic_raleen
Glenn Gutmacher Email: glenn@recrui6ng-‐online.com LinkedIn: www.linkedin.com/in/gutmach Twi@er: @glenngutmacher
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Thank you for joining us! @RecruitingBlogs A copy of this presentation’s slide deck and session recording will be available on http://www.recruitingwebinars.com/ within 2 working days. You can visit our previously recorded event library at any time: http://www.recruitingwebinars.com/ Please send your questions, comments and feedback to: [email protected]