Upload
linkedin-talent-solutions
View
176
Download
0
Embed Size (px)
Citation preview
Kara Yarnot Founder & President, Meritage Talent Solutions
@klyarnot
Create Your Internal Talent Acquisition
Brand
History of Employment Branding – Part 1
1990
The first time
“employer brand”
was used
1995
1996
Progressive
companies begin
defining their EVP
“Employer Brand”
defined by
Barrow & Ambler
TCB publishes
report stating 40%
of leading
employers are
actively managing
employer brand
2001
History of Employment Brand – Part 2
2010
2011
2012
2014 Employers begin
creating
Employment
Brand Specialist
roles
NPR launches first
culture hashtag -
#NPRLife
LinkedIn launches
the Talent Brand
Index
Glassdoor’s first
Employer Brand
Summit
3 Steps To Build Your Internal Brand
Align
Ensure TA
Goals Support
Business Goals
Communicate
Inform
Stakeholders of
Your Value
Tell Your
Story
Show Data and
Results
Align
Business Goals
•Organically Grow Consulting Business in China
•Reduce Overhead Costs by 10%
•Become Industry Leader in Cloud Computing
Talent Acquisition Goals
•Select and Implement RPO in China
•Evaluate Marketing Spend Quarterly and Eliminate Low-Performing Sources
•Build Talent Community of Cloud Computing Professionals
3 Steps To Build Your Internal Brand
Align
Ensure TA
Goals Support
Business Goals
Communicate
Inform
Stakeholders of
Your Value
Tell Your
Story
Show Data and
Results