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On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.

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Keynotes & general sessions

Innovation breakout track

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title title title title title title title

  Lori Russo   Head of Global Talent Acquisition and Employer Brand

  TripAdvisor

What happens when the CEO puts his head of Advertising Solutions in charge

of Talent Acquisition?

#TalentConnect

Are you presenting at a breakout session? Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that you want.

Keynotes & general sessions

Innovation breakout track

Data & Metrics breakout track

Talent Brand breakout track

Talent Management breakout track

Leadership & Strategy breakout track

Pipeline & Recruitment breakout track

title title title title title title title

#TalentConnect

#TalentConnect

Do Hiring Managers? Do Interviewers? How do we measure? And Candidates?

#TalentConnect

#TalentConnect

Who is this lady?

@TheLoriRusso

Head of Global Talent Acquisition &

Employer Brand

#TalentConnect

Intersection of Sales & Marketing

#TalentConnect

#TalentConnect

Great marketers habitually do the following:

Set goals Study competition

Address target

audience

Create content Nurture Social

listening

Tests Measure & Analyze Innovate

#TalentConnect

We Need to Transform

#TalentConnect

Are you presenting at a breakout session? Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that you want.

Keynotes & general sessions

Innovation breakout track

Data & Metrics breakout track

Talent Brand breakout track

Talent Management breakout track

Leadership & Strategy breakout track

Pipeline & Recruitment breakout track

title title title title title title title

Create content, address a target audience, & social listening

#TalentConnect

#TalentConnect

We needed to tell our story..."

… A relevant and transparent story of what

it’s like to work at TripAdvisor.

#TalentConnect

#TalentConnect

What does great content look like?

#TalentConnect

Are you presenting at a breakout session? Make sure your title slide is the right color.

To swap the slide master...

On the View tab, click Normal.

In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.

On the Home tab, click Layout, and then select the layout that you want.

Keynotes & general sessions

Innovation breakout track

Data & Metrics breakout track

Talent Brand breakout track

Talent Management breakout track

Leadership & Strategy breakout track

Pipeline & Recruitment breakout track

title title title title title title title

Innovate, Nurture, Test, Measure & Analyze

#TalentConnect

#TalentConnect#TalentConnect

#TalentConnect

Define who and how you hire & then teach it ! Lead focus groups with hiring managers, interviewers, recent hires

! Validate your learning with TA leaders and start to articulate your hiring bar/philosophy

! Define your hiring principals and core attributes to share and align with your management team

! Rethink your hiring process and optimize based on your new principals and attributes

! Build a hiring training that includes hiring principals, core attributes and process expectations, and deliver that training across the business

! Make the training a requirement for all current managers and interviewers

Make it part of everything you do! Shout it from the rooftop! #TalentConnect

#TalentConnect#TalentConnect

#TalentConnect

Fall in love with the process and the results will soon follow

 -Lori Russo

#TalentConnect

!  Transform from your talent acquisition team from traditional recruiters to one that is filled with marketers

! Ask yourself always, who is your target audience and how are you going to reach,

engage, and convert them – with the best ROI possible ! Misalignment is the root of all evil; align and make evidence-based decisions !  Focus on the fundamentals; build a strong foundation before you build out and up ! Everything affects employer brand; have a plan to market your brand and manage the

reputation. Lead the conversation with real stories from real employees.

Closing Thoughts..

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