Client Training: How Display Advertising Can Help With Recruiting and Branding Goals

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Client Training

How Display Advertising Can Help With Recruiting and Branding Goals


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Kelly PayneDirector of Client Services at Glassdoor

[email protected]@kelly_payne22

Featured Speaker


#GDChat


Agenda

• Who Is on Glassdoor

• How to target the right audience

• Leveraging Display to target specific initiatives

• Case Studies


1 or less 2 to 5 6 to 10 11+0%

10%

20%

30%

40%

Our Audience is Diverse and Informed

6

30,000,000+

Years Experience

No College

Members

48%52%

MaleFemaleCollege

Grad School

51%

22% 27%

Source: Quantcast 2015

Source: Quantcast 2015

Source: comScore July 2015 MediaMetrix®


Our Solutions

Job SlotsEnhanced ProfileDisplay Advertising

• Increase Brand Awareness• Target Candidates Researching

Competitor Profiles• Diversity & Inclusion

Campaigns

• Increase Brand Awareness• Influence Candidates• Unique Candidate Insight &

Analytics

• Source Quality Applicants• Demographic Targeting• Desktop, Mobile & Email


Glassdoor Product: Targeted Display Ads

8

• Drive targeted awareness around diversity, veterans and other initiatives

• Segment ads by location, industry, and competitor profiles

• Targeting criteria can be customized to meet specific client goals

Influence

Available CampaignsØ Diversity & InclusionØ VeteransØ Graduates & MillennialsØ Competitor RetargetingØ Awards AnnouncementsØ Seasonal HiringØ Event Promotion


The Result?

• Candidates who have done their research and are engaged with your brand

• More informed applicants


Target the Right Audience at the Right Time


Glassdoor’s Display Solutions

Display Advertisement can help employers:

• Target specific candidate audiences, including diversity initiatives

• Speak to candidates about specific hiring events

• Competitor retargeting


Candidate Retargeting

Target your ideal candidates as they research competitors & after they leave Glassdoor


Leveraging Display to Target Specific Initiatives


Targeted Display Ads: Diversity & Inclusion

14

• Applicant Diversity• Compliance Programs for Gov’t• EEO Initiatives

Diversity & Inclusion • Accenture: Increased female consultant applications by 50%

• Sodexo: 35% of hires from Glassdoor met diversity criteria

evenly split by gender

36% are of diverse ethnicity


Targeted Display Ads: Veterans

15

• Promote Veteran hiring initiatives• Help satisfy OFCCP gov’t regulations and internal diversity quotas

• Tap into highly qualified candidate pool

Veterans


Targeted Display Ads: Grads & Millennials

16

• Applicant Quality• Entry-Level Hires• Management Programs

Graduates & Millennials

76% are college educated

38% are millennials

• 1M+ Millennials logged onto Glassdoor in the past 90 days, an avg of 5 times• Box: Targeted millennial campaign doubled traffic in 30 days


Targeted Display Ads: Awards Announcements

17

• Brand Awareness• Attract Quality Candidates• Celebrate Recognition

Awards Announcements • AppDynamics: Promoted Best Places To WorkAward from Glassdoor, 461Kimpressions at a .15% CTR


Targeted Display Ads: Event Promotion

• Brand Awareness• Promote Recruiting Events • Target Specific Locations

Event Promotion

• AppDynamics: Increased registrations after promoting events to attract female engineers for specific locations


Targeted Display Ads: Seasonal Hiring

19

• Retail Holiday Season• Other Seasonal Surges• New Store Openings

Seasonal Hiring

• 10% of Glassdoor users are included in the retail sector


Case Studies


Case Study:

Challenges

• Recruit qualified engineers in a competitive market

• Showcase employer brand and culture


Solution• Run diversity campaigns to target female engineers

Results

• 22 engineering hires in 12 months

Case Study:


Competitor Retargeting:


Competitor Retargeting: Utilize your brand to speak to candidates on competitors' profiles


Questions?Kelly Payne

[email protected]@kelly_payne22

Recruiting & HR

Client Training: How Display Advertising Can Help With Recruiting and Branding Goals