Candidate Relationship Management & Modern Talent Acquisition

“Reach Candidates, Engage, Hire”

Candidate Relationship Management:

Keys to Attracting & Engaging the Passive Job Seeker

Presented by

Did You Know?

REACH • ENGAGE • HIRE

On average,only 8% of the candidates that land on your career site will complete a full application

50% of job searches begin on Google

Your job requisition landing page strategy is key to increasing applicant conversion rates

REASONS WHY CANDIDATES LEAVE BEFORE APPLYING


Career site is hardTo navigate and

find key info.

Applicationprocess

is too long!

Job postings andapply process isnot formatted

for mobile.

Application asks for too much

personal info right off the bat.

I don’t haveA resume!

MobileCareer Site

MobileApply

Don’t visit career sites. Prefer to

search for jobs bylocation & keyword.

SEO JobLanding Pages

There was not an open position

that matched my experience

Justbrowsing

TalentCommunity

TalentCommunity

TalentCommunity

TalentCommunity

TalentCommunity


ATSPros:

• Helps Assure Compliance• Helps Prevent Lawsuits• Dealing With The Volume Of Applicants• Ensures Proper Tracking Of Each Person’s Application• Hiring Data

Cons:

• Long Implementation Periods• Aspects Are Not Customizable• Lack Of Branding Opportunities On Requisitions• Limited Call To Actions• Job Reqs Are Typically Text Laden

CRM

Compliance and CommunicationWhich System Works Best?

Pros:

• Ability To Build A Pipeline• Customizable• Marketing Capabilities• Candidate Behavior Tracking • Multiple Branding Opportunities• Short Implementation Time

Cons:

• Not All Integrate With Your ATS• Be Cautious About Implementation Timelines • Hidden Costs For Customization• Organic vs. Artificial Talent Communities• Recruiter Buy-In


THE CHALLENGE: The majority of candidate traffic is first interacting with your job requisition landing pages on search engines, aggregators and job boards before ever touching your career site.

THE IMPACT: Only a small fraction of candidates are actually applying to positions which leads to • extended advertising costs and time to fill,• reliance on agencies to supply temporary

workers, • a lower number of applicants to choose

from and • no insight into who is interacting with your

brand or the path they are taking to your openings.

90% CANDIDATE DROP OFF ON AVERAGE

IN THIS TYPE OF CANDIDATE EXPERIENCE

Current Candidate Experience

Control Your DestinationsCustom landing pages for every requisition / multiple engagement opportunities


Enjoycareers.com | Job Requisition Landing Pages

• All job type and location combinations optimized

• Optimized URL for every job

• Optimized content and keywords

• Streamlined code for quick indexing

• Google Maps API integration

• Inbound and outbound links

• Dynamic XL sitemap

Search Engine Optimization

• Improves Career Site Search Ability/Job Visibility.

• Provides Increased Branding On You Reach Strategy

• Provides Media Performance And Conversion Analytics.

• Multiple Call To Actions:• Mobile Apply

• Join Talent Community

• Social Share

• Responsive/adaptive Design For All Mobile Devices And Tablets.


CONSISTENCY WHERE YOU

REACH & ENGAGE CANDIDATES

Referrals

MainCareer Site

MobileDevices

Career SiteRequisitions

Job RequisitionLanding Pages

Job BoardJob RequisitionLanding Pages

Job RequisitionLanding Pages

REACH


CRM Thoughts

• Reduce candidate drop off on Landing Pages / Site

• Increase quality engagements with passive talent

• For Both External AND Internal Hiring

• Build Communities For All Key Segments- examples College, Veterans etc

• Allows You To Be Proactive vs. Reactive

• Automation matches your jobs to candidates- Connects matching candidates to recruiters- Pushes matching jobs to candidates

• Full Functioning CRM Functionality Is Key

• Automated Job Alerts Based on ATS Integration

• Targeted Email Campaigns

• Personalized Recruiter Job Matching Emails

• Recruiter Alerts

• Targeted Skill-based Email Blasts

• Timed Email Campaigns and Surveys

• Email Editing Tool

• Mobile Optimized Email Campaigns

CRM Features


Talent Acquisition Technology StackWhich Stack Is Best For You?

RMP(Recruitment Marketing Platform)

CRM(Candidate Relationship Manager)

ATS(Applicant Tracking System)

HRIS

Leads

Applicants

Employees


*Savings Accomplished with Harvest Job Board & Cultivate Job Matching Emails

ANALYTICSWe believe analytics guide decision making of messaging, media and strategy.And serve to confirm what a great job you’re doing!!

In this case study, our client was able to prove a significant

reduction in CPA.

Generating CRM Leads At

63%Below Average

Cost Per Application


In Review!

•Compliance VS Communication•Your Job Requisition Landing Pages Are Destinations To Engage Candidates•Job Landing Pages Must Provide Candidate Content And Multiple Engagement Opportunities•Eliminate The “Buy or Fly” Execution On Career Sites & Job Landing Page

A Talent Community “Quick Join” Easily Engages Build A Pipeline For The Future!

• Talent Acquisition Technology Stack• Analytics Are Key!

“Increase Number Of Quality Engagements And Shorten Time-To-Hire”

Reduce Customer Drop Off

Increase Quality Engagements

Build A Robust Active/Passive Talent Pipeline

Improve ROI Within Media Spend

Improve Retention & Maximize Referrals| Promote Internal Job Opportunities

Metrics & Analytics | Monitor Candidate Behavior Across Media Channels

AppVault Recruitment Marketing Solutions

Thank You!

Recruiting & HR

Candidate Relationship Management & Modern Talent Acquisition