Web and Social Media Marketing Congress

John Calub Training held at SMX Convention Center Mall of Asia – July 21, 2012

How to Write Persuasive Copy for Your Landing PageMake it simpleMake it short

- words of desire, word of fear, avoid highfaluting words.

Elements of An Excellent Landing PageCatchy headlinesFascinating StoryFeatures and benefits - Feature – what the product has, how it works and what is look

like. - Benefits – the value the person receives from buying the

product.TestimonialsBonusesClosing The PSCall to Action

SOCIAL MEDIA SECRETS with Jay McleanSocial Media Effect Find customers that need your Help Attract existing and new Happy Customers Creates a lot of conversation Encourage Customers Into Action

Strategy 1: 3 R’s of Social Success(Facebook and Youtube) 27 Million Filipino Facebook Users are Now

Online Create your Fan Page:

www.facebook.com/pages/create.php Create your Youtube channel at :

www.youtube.com/create.account

Key Dimensions of Fan Page: Cover Photo: 851px by 315px Profile Image : 180px by 180px Custom Tab Images: 111px by 74px Shared Photo: 404px by 404px Highlight : 843px by 403px 3 R’s Of Social Success – RESULTS x REPORT x ROLE MODEL

Strategy 2: Find Answers to No’s Create your Twitter Page Promote using Hootsuite :

www.hootsuite.com Automate Facebook comments with twitter:

www.facebook.com/twitter/index.php

Strategy 3: SmartPhone Marketing (Social Networking) 21 Million Filipino Smartphone

subscriptions. Your goal: Get your Value into The Hands of

your Customers and Then Go Viral 4 Simple Steps to Get your Value Into the

Hands of your Customers.• Download QRCodeReader into your

Smartphone• Now Scan Asample QRCode with Reader• Send Customer to Smartphone Squeeze• Get your Customers to share your offer

How to start Making Money Blogging Find a topic to write about Get a domain name and web host - www.HostGator.com Install Blog software Finish your blog software Finish your blog setup Start posting content

Getting visitors free• Link baiting• Joint Ventures• Search Engine optimization• Blog commenting Getting visitors paid Make Money with your Blog