Guerrilla Media Marketing 2.0
Guerrilla Social Media Marketing Shane
Gibson@ShaneGibson#WBC11
Socialized.me/WBC11Guerrilla Marketing
Achieving conventional goals through unconventional means.
Socialized.me/WBC11What is this?
Socialized.me/WBC11To this guy? A weapon.
Socialized.me/WBC11TodayTop 10 attributes of guerilla media
marketerThe power of nano-casting and nano-marketingExecuting an
integrated social media marketing campaign5 Steps to Maximize
ROI
Socialized.me/WBC11Traditional MarketingMoneyExtensive
LabourHistorically OrientatedAlgorithmic ComplicatedME focused
Socialized.me/WBC11Guerrillas Depend
on..PsychologyEngagementEmotional
ImpactExcitementPassionHumorDesire
Socialized.me/WBC11Guerrilla
MarketingInnovationImaginationKnowledgeCommunity
Socialized.me/WBC11Word of Mouth and Mouse are not free.
Time is not money. Time is life.
Socialized.me/WBC11Guerrilla Marketing
Is about LEVERAGE
Socialized.me/WBC11Insurance Guerrillas
Socialized.me/WBC11Free & Honest Tea
Socialized.me/WBC11Results
Socialized.me/WBC11Press
Socialized.me/WBC11Earned Media
Socialized.me/WBC11Increase in Sales
Socialized.me/WBC11Wall Street VS. LA
Socialized.me/WBC11
Free as a Weapon
Socialized.me/WBC11
Socialized.me/WBC11Free Wifi as Weapon
Socialized.me/WBC11
Socialized.me/WBC1110 Guerrilla TraitsImmune to hypeCuriosityThe
ability to sprintThe ability to run marathons.Transparent
Socialized.me/WBC1110 Guerrilla TraitsCommunity focused Profit
driven Tech hungry Self-developer Leadership mentality
Socialized.me/WBC11Social media marketing is about LISTENING
Socialized.me/WBC11
Real-Time Feedback
Socialized.me/WBC11
Socialized.me/WBC11Score Keeping?
Socialized.me/WBC11Stakeholder Spotting
Socialized.me/WBC11Twitter Search (Local)
Socialized.me/WBC11
Socialized.me/WBC11Linkedin.com/Signal
Socialized.me/WBC11Can we just not do it?
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11Get in the game
Socialized.me/WBC11
Socialized.me/WBC11
Socialized.me/WBC11
"Social media is 1000 people wide and 2 inches deep"
Socialized.me/WBC11Broadcast
Socialized.me/WBC11Narrow Cast
Socialized.me/WBC11Niche-Cast
Socialized.me/WBC11
NANO-Cast
Socialized.me/WBC11Scott Heiferman
Socialized.me/WBC11@cforbesoklahoma
Socialized.me/WBC11@cforbesoklahoma
Socialized.me/WBC11Nano-CastFacebook GroupsLinkedin Groups and
Sub-groupsOffline events and seminars (Meetups and
Tweetups)Webinars and Podcasts#tags and Twitter listsOne-to-one
dialogueFusion partnerships
Socialized.me/WBC11Maximize ROICommit to a Long-term
planCoordinate Multiple MediaListen and talk dont marketHave a
strong social hubGet Sociable!
Socialized.me/WBC11Resources@ShaneGibsonhttp://ClosingBigger.net
http://socialized.me http://socialized.me/wbc11
Socialized.me/WBC11
