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This is the first of two presentations led by Mike Simonsen and Scott Sambucci of Altos Research. This presentation provides insights and examples for using real estate market stats online - in Social Media, Blogs, Websites - for educating your contacts and generating new leads.
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Why Market Data MattersNow More Than Ever
Who’s with you today?
Mike Simonsen, Co-Founder & CEO [email protected] (415) 302 1573 Twitter: @mikesimonsen
Scott Sambucci, VP, Sales & Data Analytics [email protected] (415) 931 7942 Twitter: @AltosResearch | @scottsambucci
www.altosresearch.com
Just For REBarcamp Attendees Posting this presentation online –
we’ll email the link Send you a Personalized Market
Report to use next week Buyer Meetings coming up? Listings Presentations Current Listings/Sellers – helping them
really see the market
Altos Research – Why Market Data Matters 04/13/23 4
Only Three Questions
What’s for sale? IDX Search
How much is my house worth? CMA
How’s the market? This is your opening!
Altos Research – Why Market Data Matters 04/13/23 5
When they ask, “How’s the market?”
“I want to participate, show me how I can/why I should?” They know the market is bad… But how is it good for them?
A “buying” signal Buying your services – they need an
expert Compelling to action – they want
guidance
Altos Research – Why Market Data Matters 04/13/23 6
Principles & Technique:“Let Me Show You What I Mean” Be prepared
With clients, plan the story in advance The story is your chance to engage
Be transparent Address their unasked questions - honestly Confused people don’t buy!
Be the expert What aren’t they expecting? Setting price, market time expectations
Altos Research – Why Market Data Matters 04/13/23 7
Sometimes the Data ≠ Headlines
Scottsdale was holding strong, but now dropping.
Phoenix has been down – but picking up this Spring!
Altos Research – Why Market Data Matters 04/13/23 8
How and When to Use The Data On the web, blog
Prospecting, relationship & trust building Lead conversion
In person Listing presentation / buyer meetings With active listings – Keep clients updated In the yard sign “I sold this home in a
week. Ask me how.” In their inbox
Weekly market Reports Part of your drip, one of your touches
Altos Research – Why Market Data Matters 04/13/23 9
Strategies for Data on Your Website
“Soft Sell” “Hard Sell”
Blog
Post
s
Dedica
ted
Loca
l
Page
sCha
rt W
idge
ts
Sam
ple
Repor
ts
Lead
For
m
Call t
o
Actio
n
Relationships, inform Convert visitors to leadsGoals:
Presentation:
Style:
Personality, quantity High profile data, fewer options
Approach:
Socia
l Med
ia
Altos Research – Why Market Data Matters 04/13/23 10
Great Web Site Samples The Three Questions in action
www.Housechick.com – Kelley Koehler www.StlHomeData.com – Eric Stegemann
Local Market Pages www.OCExclusives.com – Jessie Brossa www.LoCoMarketStats.com – Heather Elias
Real Estate Bloggers http://welcomehomenwi.com/ - James Barath www.MovinMaryland.com - Audrey Forshey www.AtHomeInScottsdale.com - Dru Bloomfield www.BlogByTheBay.com -Ginger Wilcox
Lead Focused www.TheHarperTeam.com – John Harper
Altos Research – Why Market Data Matters 04/13/23 16
Key Takeaways:
How do you answer, “How’s The Market?”
Use the data to illustrate your expertise
Be the conduit of information Consumers are searching for
information – either you provide it to them, or your competitors will…
Altos Research – Why Market Data Matters 04/13/23 17
Just For REBarcamp Attendees Posting this presentation online to
Slideshare Send you a Personalized Market
Report to use next week Buyer Meetings coming up? Listings Presentations Sellers – helping them really see the
market
Altos Research – Why Market Data Matters 04/13/23 18
Contact Us!
Scott Sambucci, VP Data Analytics [email protected] (415) 931 7942 Twitter: @AltosResearch
Ricky Fernandez, Product Specialist [email protected] (888) 819-7775 x.2 Twitter: @AltosSalesDude
