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The Best Place to Reach Real Estate Consumers www.trulia.com

The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

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Page 1: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

The Best Place to ReachReal Estate Consumers

www.trulia.com

Page 2: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

What is Trulia?

Trulia receives 155 million page

views per month, and reaches 11

million monthly unique consumers

in their most active stage of

lifetime spending. 72% of Trulia’s

users are planning to purchase a

home in the next year!

Source: Omniture, September, 2010

Sign up (FREE!) | Log in | Share | Help For Professionals

Search Homes

Find Homes Stats & Trends Advice Find a Pro Mortgage My TruliaNEW

San Francisco, CA More searchopt onsSEARCH

New istings email a erts

Save this search

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LocationSan Francisco, CA [c ear]

Add City, Zip or N’hoodMore neighborhood opt ons

Search WithinLocat on

Location

PriceMax

Custom pr ce range

Any Any

Bedrooms Bathrooms

Custom beds/baths range

A l Open Houses

Today's Open Houses

Open Houses this weekend

New l stings in past 7 days

Price reduced NEW!

Show only for sale

Listing TypeResale

New construction

Foreclosure

Info

Locat on

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Se ect multiple property types

Min Max

Square Feet

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San Francisco Real Estate & Homes For Sale — 2,799 homes foundLarge mapList viewFor Sale Recently Sold

Sort by Featured Page 1 of 187

Lenders will check your credit scare. Check it now for FREE »

$460,000 150A Henry St, San Francisco CA FEATURED

20 photos

3 br / 1 baDuboce Trianglemcguire.com

$675,000 207 King St #412, San Francisco CA 94107 FEATURED

15 photos

JUST ADDED2 br / 2 baMission

$744,000 447 Hoffman Ave, San Francisco CA 94114 FEATURED

25 photos

JUST ADDED2 br / 1 ba / 875 sqft / $885/sqft Single-Family HomeNoe Valley Coldwell Banker Residential…

$1,095,000 325 Joost Ave, San Francisco CA 94131 FEATURED

17 photos

JUST ADDED3 br / 2 ba / 1,704 sqft / $643/sqft Single-Family HomeSunnyside Zephyr Real Estate

$1,695,000 119 Leroy Pl, San Francisco CA 94109 FEATURED

17 photos

JUST ADDED2 br / 2 baCondoNob Hill sothebyshomes.com

$439,000 1 Daniel Burnham Ct #401, San Francisco CA FEATURED

33 photos

1 br /1 ba /749 sqftCondoCivic Centerbinningsteam.com

$1,045,000 650 2nd St #602, San Francisco CA FEATURED

20 photos

REDUCED by $55,000 (5%) on Feb 20, 2010

1 br / 1 baSouth Beachmcguire.com

NEXT><PREV 1 2 3 4 5 6 7 187...

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Real Estate Spotlight Your ad here PRO

Sponsored resul ts

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461 2nd St SanFirst time ever to market!Exclusive Corner, PENTHOUSE Loftwww. 61secondst.com

San Francisco real estate prices

Average Listing Price:(week ending Jan 13)

Med an Sa es Pr ce:(quarter ending Nov 09)

Average Price/Sqft:(quarter ending Nov 09)

$1 076 327

$640 000

$517

-7.2%(prior month)

0.8%(prior month)

-7.8%(prior month)

More trends for San Francisco real estate

Compare local homes prices: San Franc sco Heat Map

Advice

Recent Q&A in San Francisco CA

Q: I have a client looking for a 1 or 2 BR condo for210,000 in SF any zip code, good areas. 2 answers

Got a real estate question?Ask the real es ate commun ty and get an answer

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Recent Q&A in San Francisco, CA

Recent blog posts in San Francisco, CA

Find a real estate profess onal San Francisco, CA

San Francisco & Nearby CitiesSan Franc sco Foreclosures San Franc sco Open Houses San Franc sco New Homes Colma Real Estate Br sbane Real Estate Daly C ty Real Es ate See All Nearby Cities Real Estate

San Francisco NeighborhoodsSouth Beach Real Estate Pac fic Heights Real Es ate Noe Va ley Real Estate Bernal Heights Real Estate Russian H ll Real Estate SoMa Real Estate See All San Francisco Neighborhoods

San Francisco Z Ps9 101 Real Estate 9 102 Real Estate 9 103 Real Estate 9 10 Real Estate 9 105 Real Estate 9 107 Real Estate See All San Francisco ZIPs

San Francisco Property ypesSan Francisco Sing e-Family Homes San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco Property ypes

Get ema l a erts for new is ings matching this search!

$744,000 447 Hoffman Ave, San Francisco CA 94114 FEATURED

25 photos

JUST ADDED2 br / 1 ba / 875 sqft / $885/sqft Single-Family HomeNoe Valley Coldwell Banker Residential…

$1,095,000 325 Joost Ave, San Francisco CA 94131 FEATURED

17 photos

JUST ADDED3 br / 2 ba / 1,704 sqft / $643/sqft Single-Family HomeSunnyside Zephyr Real Estate

Page 3: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Why Trulia?

Q22010

Q12008

Q22008

Q32008

Q42008

Q12009

Q22009

Q32009

Q42009

Q12010

85% y-o-ygrowth ‘08 - ’10

Q32010

9,000,000

8,000,000

7,000,000

6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

$10kKid(s)

First year costs of raising a baby

College$10k Per year not including tuition

$30kSpending on home related goods and services is 1.5 to 2.5 times larger than spending on any other major life stage!

Home $30,000 relates to goods & servicesMarriage

$19k Average cost of a wedding

Average spending for each life stage

The home purchase life cycle is much more than just buying a home!

1. source: Omniture, September 2010 2. http //www census.gov/const/uspriceann.pdf 3. http://www hud gov/buying/comq.cfm 4. http://realestate msn.com/buying/article_kip aspx?cp=documentid=49802745. http://www salliemae.com/before_college/parents_plan_cost/determining_cost.html 6. http://www smartmoney.com/divorce/marriage/index cfm?story=wedding-cutcosts & http //www.fresnoweddings net/weddings_cost.html7. http://www surebaby.com/costs php/

Average unique visitors per quarter

Page 4: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

25 - 54 years old

Male/Female users

Married/Committed relationship

Have children

Plan to purchase home in the next year

Current home owner

Plan to purchase home in the next 6 months

Pre-qualified for a mortgage

Annual household income over $100K

75%

40% / 60%

74%

60%

72%

60%

53%

42%

35%

Sources: comScore, August 2010, Trulia user survey, 2008

Did you know?

45% of Trulia users are interested in receiving ads related to interior design & décor

Travel ranks among the top ten Trulia user interests

Compared to Zillow, Trulia’s female audience is twice as likely to make online retail purchases

1

1

2

1. Trulia Consumer Advertiser Preferences Survey, July 20102. comScore, September 2010

Trulia Users are a Valuable, Affluent Audience

Page 5: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Zip code

Neighborhood

City

County

DMA

State

IP address

ISP

Web browser

Frequency cap

Day of week

Time of day

Home value

Listing type (foreclosures, sold, etc.)

Property type (lot, condo, etc.)

Number of bedrooms/baths

BlackBerry mobile

iPhone mobile

Targeting Capabilities

Buyers/Sellers

Real estate professionals

Small business owners

mortgage shoppers

Refinance shoppers

Point of purchase consumers

Page 6: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Homepage

Search Results

Property Details

Rentals

Stats & Trends

School Reviews

Assessor Sitemap

Trulia Voices, Blogs, & Guides

Mortgage Center (including Mortgage, Home Loans, & Refinance)

Resource Center

Email Newsletters

Mobile Site

Available Site Sections

Real Estate Overview page

Page 7: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Search Results Page

Trulia’s Search Results pages yield 55

million monthly page views, and host

three banner display ads as well as

two text links. Splash your ads across

our For Sale or For Rent sections for

ultimate reach.

Sign up (FREE!) | Log in | Share | Help For Professiona s

Se

Find Homes Advice Mortgage Stats & Trends Find a Pro My TruliaNEW

Mo e sea c

New l stings email alerts

Save this search

Refine Search Sta t over

LocationNew York, NY [c ea ]

Add City, Zip or N’hoodMore ne ghborhood opt ons

Search WithinLocat on

Locat on

PriceMax

Custom pr ce range

Any Any

Bedrooms Bathrooms

Custom beds/baths range

A l Open Houses

Today's Open Houses

Open Houses this weekend

New listings in past 7 days

Pr ce reduced NEW!

Show only for sale

L sting TypeResale

New construct on

Foreclosure

Info

on

rty Type

mul ip e property types

Max

re Feet

e search op ions

Sort by Featured Page 1 of 187

Lenders will check your cred t scare. Check it now for FREE »

Search w thin mapExpand Map

Rent

$2,470 $3,220 /mo 420 East 80th Street

20 E 80th St, New York NYStudio - 3 br / 1 - 2 ba572 - 2137 sqftApartmentUpper East Side

25 photos

6 Floorplans [+] Show more

Studio 1 ba 572 sqft

Studio 1 ba 621 sqft

1 br 1 ba

1 br 1 ba 779 sqft

1 br 1 ba 819 sqft

$2,470 /mo

$2,520 $2,610 /mo

Contact for price

$2,685 $3,020 /mo

$3,220 /mo

$2,525 $3,195 /mo Parc Coliseum

9 photos

6 Floorplans

Studio

Studio

1 br

1 br

1 br

$2,775 $5,

32 Floorplans [+] Show more

Studio 1 ba 572 sqft

Studio 1 ba 621 sqft

1 br 1 ba

1 br 1 ba 779 sqft

1 br 1 ba 819 sqft

$2,470 /mo

$2,520 $2,610 /mo

Contact for price

$2,685 $3,020 /mo

$3,220 /mo

25 photos

$2,390 $7,850 /mo 552-534 West 147

250 W 50th St, New York NYStudio - 1 br/ 1ba

12 - 1157 sqftApartmentTheater Distr ct - Times Square (10019)

32 Floorplans [+] Show more

Studio 1 ba 572 sqft

Studio 1 ba 621 sqft

1 br

1 br

1 br

$2,470 /mo

$2,520 $2,610 /mo

25 photos

Got a question?

Recent Q&A in San Francisco CA

Q: I have a cl ent looking or a 1 or 2 BR condo for210,000 in SF any zip code, good areas. 2 answers

Got a real estate question?Ask the real estate community and get an answer

ASK

More Advice:

Recent Q&A in San F ancisco, CA

Recent blog posts in San F ancisco, CA

Find a real estate profess onal San F ancisco, CA

ER

0 Cred t Score ins antly. or 7 days!

ca endar! ng cos s!

surance agent. urance quo e.

Lenders will check your credit score. Check it now for FREE »

Page 8: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Property Details Page

Trulia’s Property Details pages generate

65 million monthly page views, and host

two banner display ads as well as four

text links. Trulia’s PDPs also have integrated

tabs such as Mortgage, Sales Trends, and

Schools featuring additional contextual

advertising opportunities.

Real Estate Trends in Financial DistrictListing price for 550 Davis St

ofessionals

Click here to find out how much it will cost to move »

FOR SALE RESALE $1,795,000 550 Davis Street, San Francisco CA 94111

Home Facts Photos (1) Map & Nearby Mortgage Sales Trends SchoolsComparables

« Back to results Prev Next

Price:Est. payment:

$1 795 000$10 554/mo

Check Your Cred t Score

*San Francisco Waterfront Condominium Asking Price: $1,795,00 at 15-310- 999 for a showing Th s 3 bedroom, 2 1/2 bath condo popular Barbary Coast neighborhood. Within walking d stance to y g restaurants and shopping, Union Square, North Beach, Chinatown, and The Embarcadero, the neighborhood has a walk score of 101. Go den Gateway Commons a Low-Rise, four story mixed use complex of 155 condominiums, shops and restaurants that surround the Sydney Walton Park and is a block away from the Golden… Show more

Write a personal note about this listing

Listing InformationMost recent information provided by corcoran.com on 08 26/2010 02: 0 AM:

Price: $1,990,000L sting Type: ResaleMLS/Source ID: 20 0272CondoNew Construction

Status: For Sale3 BedroomsBuilt In 1985Doorman

L sting Type: Resale2, 18 sqftUnits: 17

View more details from corcoran.com »

View all homes similar to 550 Davis Street San Francisco CA »

1177 Cal fornia St #1717, San... 0.17 mi Condo $1,832,850 07/22 10 – – 1, 09

1062 Francisco St, San Francisco CA 0.91 mi Condo $2, 00,000 08/0 10 – – 2,221

1 38 Green St #8A, San Franc sco CA 0.5 mi Condo $1,731,025 08/10 10 – – 1,736

990 Green St #3, San Francisco CA 0.52 mi Condo $2,100,000 08/10 10 – – 1,706

20 3 Green St, San Franc sco CA 0.51 mi Condo $2,100,000 07/19 10 – – 1,6 1

What Trulia users think of this area

Sold Homes near 550 Davis StAddress Distance Property ype Sold price So d date Bed Bath Sqft

Rate this area:Overall area rating:Good

op rated categories:Rate these categories:

CleanlinessParks & RecreationWalkabi ityCommunity Involvement

otal ratings: 133 | View all ratingsLast updated 11 hours ago

Safety

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W

R

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10 Credit Score instantly. for 7 days!

k ca cu ator! ing costs

insurance agent. surance quote.

Average isting price for similar homes

Median sa e pr ce or sim lar homes

Average isting price for all homes in Financial Distr ct

Median sa e pr ce or a l homes in Financ al District

View more Sales rends for Financial District »

Got a question?

Recent Q&A in Financ al District, San Francisco,CA

Q: Radiance @ M ssion Bay a good buy sincethe pr ce decrease? 1 answer

Q: Are the commerical rents for small retail inPaci ic He ghts area going up or...Be the first to answer

Q: where is the best place to buy a new condo in SOMA? 1 answer

Q: Can the RE pros point me to the best RealEstate Investing b ogs?Be the first to answer

Map of 550 Davis St

View arge photos (20) Wa ch virtual tourWant your ad here?

More Advice:Recent Q&A in Financial D strict, San Francisco, CA

Recent blog posts in Financial D strict, SanFrancisco, CA

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Page 9: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Trulia Ad Network

Reach 10 million unique visitors across a select group of premium sitesgenerating 50 million impressions per month.

1

2

TargetingRenters

Buyers and Sellers

Real Estate Professionals

IP Address

User search (state, DMA, city, zip)

PerformanceIncreased audience reach

Higher CTRs

Ability to optimize across all sites

ConvenienceOne contract

One publisher relationship

Multiple ad sizes for increased creative flexibility

1 comScore Unduplicated Audience Report: August 20102 DoubleClick for Publishers: September 2010

Page 10: The Best Place to Reach Real Estate Consumers · San Francisco Condos San Francisco Townhomes San Francisco Coops San Francisco Apartmen s San Francisco Lofts See All San Francisco

Trulia’s Proud Partners

From browsing to buying ― Trulia engages consumers every step of the way.

Contact Trulia Today!Email us:

[email protected]

Trulia, Inc 41 E.11th Street, New York, NY 10003 www.trulia.com