Today’s Renter

AppFolio

Complete Solution Includes:

Web-Based Property Management Software

•Property management and accounting

•Online rent collection (free)

•Prospect / guest card tracking

•Marketing

•Website

•Payment processing

•Online applications

•Resident Screening

So You Run A More Successful Business

Grace Hill

• Leading Education Provider

• Apartment-Industry Specific Training

• Vision Learning Management System (LMS)

• www.gracehilllearning.com

Pierre Calzadilla National Manager - Trulia Rentals

Presented by:

Trulia

31 million users

8 top rated apps

89%of users are 25+

51%Earn over $75K

Agenda

3 trends shaping today’s renter- Are you a part of this changing dynamic?

4 tips to engage today’s renterInsight into how and when they search for their next home.

5 Ways to Prevent Rental Fraud- Put these tips immediately into use.

Bonus: Trulia Consumer Survey Results- Polling questions – do you know your renter?- Mixed into the presentation

Poll: Mobile Renter Survey

After price, location and size, what feature matters most?

• Laundry• Parking• Pets• Schools

3TrendsRental

Shaping our

Market

59% 32%

Poll: Trulia Renter Survey

Which do they prefer?

Top Trends

By 2013, there will be more mobile devices….

….than people.

Sour

ce: C

isco

201

3

Survey: How often do you use your devices?

98% of renters used their mobile device at least once a week in their home search

Employment & Credit Matters

Credit, and employment drive rentals

The Sharing economy

“Why own?”

4WaysWith todays

to connect

Renter

Be where it matters

Craigslist

Trulia

Social Sharing

Mobile

✔

✔

✔

✔

Keywords+

+

Stand Out

Images

Mobile lead alerts

Prepared responses

Open houses

Video tours

Use tools for efficiency

✔

✔

✔

✔

Socially Empowered

• Local Keywords

• Promoting Events

• Sharing local happenings

• Break out of Real Estate…

Content is key

Poll: Trulia Renter Survey

Which would a renter be most likely to do?

• Complete an application• Pay rent• Place a deposit• Request a service call• Credit application

Takeaways

Mobile Matters TREMENDOUSLY

Do you have a strategy?

Your future residents and landlords are here – are you?

Meet them on their level.

5WaysRental

to Prevent

Fraud

Prevent Fraud: Alerts

Address

Frequency

Any e-mail

Prevent Fraud: Bury the address

Setting Up Secure Direct Feeds

Includes:- Auto daily update- Company name- Unlimited photos- Lead form- Mobile- Higher ranking- Website link- Profile creation- and more

Prevent Fraud: Protect Photos

Watermarking Options:

VisualWatermark.com- Great for bulk watermarks

Powerpoint- “save as” jpeg

The “Impression” App- iPhone, etc.

Wate

rmark

Me

Prevent Fraud: Research Your Renter

Places where real people hang out

Poll: What matters most?

Mobile Renter Search Behavior

Ranks of Most important Features1 – Photos2 – Exact address3 – Description4 – phone number5 – List of amenities

Which feature do you care most about when looking at your next place to live?

- Descriptions- Photos- Phone #- Amenities- Exact Address

S M T W Th F Sa

6pm

Bonus: When does peak usage occur?

Questions?

You can also find us online:Pro.TruliaBlog.comFacebook.com/TruliaTwitter: @TruliaRentals and @NYPierre