Presented By:

Casey Meraz.

THE TRUE POWER OF

INTERNETMARKETING FOR 2015

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@CaseyMeraz

CASEY MERAZFOUNDER OF ETHICAL SEO CONSULTING

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Author Awards Founder

SEO On The RadioDenver Radio Show

@CaseyMeraz

Only Trusted Provider In Denver Area

My Online Strategy3

@CaseyMeraz

1. Start with a solid platform

2. Be the best in one geographic area

3. Become the authority

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HOW DO YOU FINDPOTENTIAL CLIENTS?

@CaseyMeraz

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MOST OF THESE HAVE A BENEFIT

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TODAY WE’RE GOINGTO FOCUS ON

INBOUND MARKETING

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WHAT IS INBOUND MARKETING?11

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INSTEAD OF THIS….12

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Where are they searching?13

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This is where14

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A SNAPSHOT

Let’s get a realistic picture of how Google treats realtors in the results

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After Graduation:PRE PIGEON

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No More Local Results

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2 Types of Results On This Page

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Paid ADs

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@CaseyMeraz

Organic Listings (Free)

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LET’S SEE WHO IS

RANKING

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How Does Google Decide Who To Rank?

200 Signals but…Content, Links, and Technical

YOU HAVE TO BE DIFFERENT

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@CaseyMeraz

DON’T FOCUS ONTHE HEAD TERMS

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@CaseyMeraz

These are not evenOptimized for this Keyword!

My Website Strategy32

@CaseyMeraz

1. Start with a solid platform

2. Be the best in one geographic area

3. Become the authority

1. Start with a solid platform

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@CaseyMeraz

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@CaseyMeraz

Ninety-two percent of buyers use the internetin some way in their home search process and50 percent of buyers use a mobile websiteor application in their home search. –

Realtor.com, 2014 Profile of Home Buyers andSellers

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@CaseyMeraz

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@CaseyMeraz

Best Option:37

@CaseyMeraz

With integrated IDX

About $7 a month+ IDX Costs

Need a Cheap Design?38

@CaseyMeraz

Themeforest ~ $25 - $99

Make it mobile friendly39

@CaseyMeraz

https://www.google.com/webmasters/tools/mobile-friendly/

This is what a PASS looks like40

@CaseyMeraz

https://www.google.com/webmasters/tools/mobile-friendly/

But Just Having a SiteDoes NOT Get You Found

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@CaseyMeraz

2. Be The Best In OneGeographic Area

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@CaseyMeraz

Sending Good Signals45

@CaseyMeraz

• Address and local phone number on every page• A brand or locally focused domain name• Locally focused text content• Locally focused video content• Links to local resources• A map that shows the areas you serve

Address & Phone 46

@CaseyMeraz

Locally Focused Domain47

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Content Guidelines48

@CaseyMeraz

• Needs to be unique• Should be substantial • Don’t think about word counts• Think about the best possible way to address

the users primary need. • 1 GOOD post is better than 100 bad posts

What is Good Content?49

Potential Buyer Content50

@CaseyMeraz

Fun Things to DoCrime RatesBest RestaurantsUpcoming EventsTransportation for TravelersEstimates on Property ValuesSubdivision Amenities

School ReviewsFuture ValuesHistorical ValuesNeighborhoodsClickbaitHOA ReviewsRates

Potential Seller Content51

@CaseyMeraz

Average Close Time in CityFastest Close Time in CityDays on Market in City

Case Studies. Purchased at$XX and Sold for $XXXX

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3. BECOME THE AUTHORITY

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@CaseyMeraz

1. Get Interviewed2. Be Social3. Build Reputation4. Own Your Visibility

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@CaseyMeraz

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@CaseyMeraz

Sign up for HARO

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@CaseyMeraz

Sign up for HARO

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@CaseyMeraz

You Will Get Daily Emails

• Respond to relevant inquiries• Include a link to your website• Get free publicity if they pick you

• www.HelpAReporter.com

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@CaseyMeraz

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Get Reviews Here

• Yelp (can’t ask)

• Zillow

• Yahoo Local

• Facebook (Business page not personal page)

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@CaseyMeraz

Be Social

1. Claim your social profiles. Focus on1. Google Plus2. Facebook3. Twitter4. LinkedIn

2. Fill them out completely1. Use your real name2. Fill out the bio section

3. Search yourself and click on the results.Fix negative issues.

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@CaseyMeraz

Social Marketing

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@CaseyMeraz

That Doesn’t Exist

• You know your social audience best• You can respond better than anyone else• Only share GOOD content• Don’t worry about posting everyday• Minimal is fine until you graduate

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@CaseyMeraz

OWN YOUR VISIBILITY

• Consider Yext at about $500 /yr$500/yr

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@CaseyMeraz

MOZ LOCAL

$80 yr

CASEY MERAZThanks for listening. www.EthicalSEOConsulting.com

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Author Contributor Founder

SEO On The RadioDenver Radio Show

@CaseyMeraz

+ 5 Other Companies