THE BLACK KEYS

•THE BLACK KEYS ARE A BLUES ROCK BAND

CONSISTING OF TWO MEMBERS

•SINGER AND GUITARIST, DAN AUERBACH

•DRUMMER, PATRICK CARNEY

HISTORY OF THE BLACK KEYS

•THEY WERE FORMED IN 2001

•ORIGINATED IN AKRON, OHIO

•THE TWO MEMBERS WERE

CHILDHOOD FRIENDS

ADDITIONAL INFORMATION

•THE BLACK KEYS HAVE WON 7 GRAMMY

AWARDS TOGETHER

•HAVE RELEASED 7 STUDIO ALBUMS

•HAVE RELEASED 20 SINGLES

•HAVE HAD A SUBSTANTIAL BOOST IN

POPULARITY SINCE 2012

SOCIAL NETWORKING WEBSITES

• THE BAND HAS THEIR OWN MAIN TWITTER ACCOUNT, @THEBLACKKEYS

• THE SINGER/GUITARIST, DAN AUERBACH, HAS HIS OWN TWITTER

ACCOUNT, @DANAUERBACH

• THE DRUMMER, PATRICK CARNEY ALSO HAS HIS OWN TWITTER

ACCOUNT, @PATRICKCARNEY

The Black Keys have numerous Social

Media accounts on various domains

OTHER SOCIAL NETWORKING WEBSITES

• THE BLACK KEYS GOOGLE PLUS PAGE:

HTTPS://PLUS.GOOGLE.COM/104607914123028814029/POSTS

• THE BLACK KEYS MYSPACE PAGE:

HTTPS://MYSPACE.COM/THEBLACKKEYS

• THE BLACK KEYS FACEBOOK PAGE:

HTTPS://WWW.FACEBOOK.COM/THEBLACKKEYS

THE BLACK KEYS HAS MANY OTHER SOCIAL NETWORKING

ACCOUNTS ON DIFFERENT WEBSITES

WHAT DO THEY POST ABOUT?•THE BLACK KEYS FREQUENTLY MAKE POSTS ABOUT INFORMATION SUCH AS:

•NEW ALBUM RELEASES

•CONCERTS

•MERCHANDISE DEALS

•NEW VIDEOS

•UPCOMING EVENTS

•PAST EVENTS

EXAMPLES OF POSTS

•THE BLACK KEYS COMMONLY USE THEIR SOCIAL NETWORKING PAGES TO

INFORM FANS OF NEW ALBUM RELEASES AND TOURS

•THE BLACK KEYS FREQUENTLY POST PICTURES TO THEIR PAGES

EXAMPLES (CONTINUED)

FAN CLUBS

• THE BLACK KEYS HAVE MANY FAN GROUPS

• ONE FAN GROUP IN PARTICULAR IS

HTTP://THEBLACKKEYSFANLOUNGE.COM/

• THEY DISCUS EVERYTHING ABOUT THE BLACK KEYS BAND

FROM THE FANS' PERSPECTIVE – NEWS, FORUM, OPINIONS,

TOUR DATES, MERCHANDISE, INTERVIEWS, MP3S, VIDEOS,

PHOTOS, TABS, LYRICS, POSTERS, REVIEWS AND MORE

THE BLACK KEYS WEBSITE• THE BLACK KEYS HAVE THEIR OWN WEBSITE

• THEIR WEBSITE CONTAINS INFORMATION SUCH AS

• NEWS

• TOURS

• PHOTOS

• VIDEOS

• MAILING LIST

• DISCOGRAPHY

• STORE

www.theblackkeys.com

• THE BLACK KEYS WEBSITE IS

GOOD AT PROVIDING THE

BAND’S OTHER SOCIAL

NETWORKING ACCOUNTS

AND OTHER INFORMATION

ABOUT THE BAND

MERCHANDISE• THE BLACK KEYS WEBSITE HAS AN ONLINE STORE WHERE PEOPLE CAN PURCHASE

MERCHANDISE SUCH AS SHIRTS, SWEATERS, CD’S, RECORDS AND MORE

• THE STORE ALLOWS PEOPLE TO PURCHASE THE MUSIC DIGITALLY AS WELL

COMMUNITY AND POPULARITY

•THE BLACK KEYS HAVE

MANY FOLLOWERS ON ALL

OF THEIR PAGES,

DEMONSTRATING THAT

THEY HAVE A LARGE

COMMUNITY OF FANS

myspace

Google+

Facebook twitter

HOW IS THEIR SOCIAL NETWORKING PRESENCE?

•THE BLACK KEYS ARE AVAILABLE ON MANY SOCIAL

NETWORKING SITES

•THEY CONSISTENTLY POST AND UPDATE INFORMATION

•THEIR TWITTER IS A GREAT WAY OF FINDING OUT ABOUT

UPCOMING ALBUMS AND CONCERTS

•CONSISTENT UPDATES AND CONVERSATIONS WITH FANS

KEEP THEIR POPULARITY HIGH

WHAT CAN THEY DO TO IMPROVE•THERE ARE SOMETIMES LARGE GAPS BETWEEN POSTS ON

THEIR SOCIAL NETWORKING PAGES

•SOME MORE EFFORT COULD BE PUT FORTH INTO ENHANCING

THEIR WEBSITE FOR UP TO DATE NEWS

•THE RSS FEED COULD BE FIXED TO MAKE IT EASIER TO FIND

POSTS WITHOUT HAVING TO CHECK ALL OF THEIR SOCIAL

MEDIA PAGES

THEIR OVERALL ONLINE FOOTPRINT

• OVERALL, THE BLACK KEYS HAVE CREATED A LARGE INFRASTRUCTURE OF

VARIOUS ONLINE ACCOUNTS, PAGES AND WEBSITES IN ORDER TO

IMPROVE THEIR FAN’S OVERALL EXPERIENCE WITH THEM

• WORKING TOGETHER WITH THE FANS IS AN EXCELLENT IDEA FOR

CONSUMER RELATIONSHIPS BECAUSE IT CAUSES FAN BASES TO

INCREASE AND IT INCREASES THE WILLINGNESS TO PURCHASE

PRODUCTS AND MERCHANDISE