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#PremierAgentForum
Home values are nearing pre-recession levels
ZILLOW HOME VALUE INDEXMedian home value
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Fewer homes are underwater
HOMES WITH A MORTGAGE IN NEGATIVE EQUITYPercent of all homes, U.S.
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Demand for homes is high… Those on the market are going fast
DAYS ON ZILLOWFor sale listings, U.S.
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More Chinese buyers than ever… Expensive taste and strong geographic preferences
35%
8% 7%
0%
10%
20%
30%
40%
California Washington New York
AVERAGE PURCHASE PRICE TOP STATES FOR CHINESE BUYERS
$236,450
$499,600
$831,800
$K
$200K
$400K
$600K
$800K
$1M
Median saleprice
Other foreignbuyers
Chinesebuyers
Source: 2016 Report from Rosen Consulting Group and Asia Society; Zillow Median Sale Price (June 2016)
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Despite demand, homeownership is stuck at a 50-year low. Why?
HOMEOWNERSHIP RATEPercent population, U.S.
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Millennials are delaying major life decisions
MAJOR LIFE DECISIONSPercent millennial population
Homeownership rate
Percent ever married
Percent with children
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Rising rents and home values make it difficult to save for or afford a home
SHARE OF INCOME SPENT ON RENTHistoric vs. 2016
2016 Q2
1985-2000
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Incomes aren’t rising fast enough to support new homeownership
INCOME GROWTH VS. HOUSING COST
Annual income growth
Annual rent growth
Annual home value growth
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Inventory remains too tight to allow for affordable housing
SEASONALLY ADJUSTED INVENTORYTotal homes by price tier
Top third
Middle third
Bottom third
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in real estateWhat’s happening…
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Listings data management
The rise of teams
Everything online
Where to get listings
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1. Listings management pendulum swing
Scale back to trusted sites
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1. Listings management pendulum swing
Solve for agents’ challenges
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2. The rise of agent teams@spencerrascoff
57% of this year’s Premier Agent Forum attendees are team leads
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3. Everything online
69%
81%
CRM Transaction managementSource: RealTrends, October 2016 report
TECH ADOPTION IN BROKERAGES
new business partners in the last year1,000
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4. Attention is on listings, more so than ever before@spencerrascoff
At Zillow Group Among agentsIn the marketHow to get more listings through new channels
like referral networks and social mediaHow to empower homeowners and sellers
with information, tools and insightsHow to navigate tight inventory and a
highly competitive market
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Our audience continues to grow
25M
50M
75M
100M
125M
150M
175M
200M
171 millionMay 2016
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Source: Google Analytics and Omniture
ZILLOW GROUP MONTHLY UNIQUE USERSQuarterly average
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Mission
To build the largest, most trusted and vibrant home-related marketplace in the world.
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great people great products connect via tools
attract audience
engage professionals
our formula
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1 2 5
3
4
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Strategic focus for Premier Agents
Align ourselves with the bestand invest in their success with innovative products and services
Drive efficiency with technologythrough the Premier Agent App, Dotloop and Bridge Interactive
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Strategic focus for Premier Agents
Take big swingsand invest in technologies that transform the home search
Think long-termwith products that anticipate consumer and agent needs
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