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Social Media presentation for the 2009 CAR Realtor World
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Social Networking & Online Connections
Presented By:Tammie Drake
IRES, LLC.Tammie@IRES-
net.com
The World
Them
You
Overview: My Goals for YOU!
Why• Importance for
Real Estate professionals
How
• Effectively utilize tools *NOW* to facilitate desired communications
What & Where
• Where to go and What to do to get started today
3
Back 2 BasicsWhat really is the business of real estate?
Professionals working together toassist people inbuying and selling real property.
Home Inspecto
r
Title Rep.
BuilderRealtor®
Lender Appraiser
BUYERSELLE
R
4
Break it DownDefine:
Social = Interaction with others
Media = Means of communication, news
and opinions.
5
SOCIAL MEDIA in REAL ESTATE
• Update Marketing Media Mix
• Save time / $$$
• More Control
WHAT’S YOUR SIGN?
6
What works
for you?
Tools to facilitate effective communication to a target audience.
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Leverage your marketing media mix
• Effectively leverage communications, skills & effort.
• Use tools to work efficiently toward your goal.
Social Media DON’TS
Don’t Expect!
Don’t be elusive.
Don’t over useself-promotion.
Networking NotworkingNot equal
to
Jump in today. Be consistent
Listen, Learn, Respond, Share and Give
Freshen up your business card
Teach someone else
Continue to set new goals
Tammie DrakeIRES, LLCSales & Marketing
Social Media DO’s.
[email protected]: www.ires-net.comBlog: [email protected]/tammiedrakeFacebook: IRESLLCSkype: tammie.drake
Online Profile
Professional Network builder
Increases SEO
At minimumComplete profile 100%
Resource:
Linked In Plain EnglishBy Lee Lefever
Tip: Google your name
Started 2006• 2.1 million visitors per month• 1,800 new posts per day
Blog in under 5 minutes• Neighborhood specific = SEO +
Community to Listen, Learn and Share
Join Groups
Earn Rankings
2006 & 2 million tweets daily
Real Time, character limited, URL shortening services
Etiquette, Care, Settings
@username = comments made towards you that are “public” on their profile pages
Replacing google & email Applications for twitter
• tweetdeck• hundreds of applications
#Hashtags (create groupings)• trending topicsResource:
Twitter in Plain English
What people
are saying right now
Following
Followers
Tweets
Comments only
seen by you
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Launched 2004• 250mm active users.
100mm entries/day.
Business Benefits• Traffic to website
• Customer Engage
• Keep Updates
• Comments & Presence could be deciding factor.
Comment, Like, ShareComment,
Like, Share
Video – Gateway to the World
Preferred communication medium in real estate.
Posting video greatly improves SEO.
Engage your client. Capture their view.
Higher level of involvement between buyer & product.
Create your stage - Worldwide
Free online video streaming CHANNEL
Create an account, upload & share video. Screencast.com is another option.
Display wide variety of clips, such as; movie, music & videos created by “amateur” users.
Many file formats accepted• .AVI (windows)• .3GP (cell phone)• .MOV (mac)• .MP4 (ipod/psp)• .MPEG • .FLV (adobe flash)• .SWF (shockwave flash)• .MKV (h.264)
Self-marketing and services
Office recruiting
New Topics & Training Videos
Showcase Listings
Share & Organize Photos Online
PHOTOSYNTHDigitally stitch photos into 3 dimensional format
Public viewing and interactive sharing
Free to use for storage up to 20 GB.
PICASA• Google owned since 2004
• Purpose: Software application for organization & digital editing
• Basic editing functions: crop, red eye reduction, color enhancement
• Features: File importing & tracking, tags for sorting.
FLICKR• Online Photo Sharing. Free Account• Photo Management & sharing application• Blog & Tag photos, gain attention.• Use with CARE.
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MORE OPTIONS: Share & Organize Photos
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Step 1
Step 3
Step 2
Step 4Step 5 -
Post
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Post on Craigslist.org = 5 EASY steps
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Craigslist.org
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Craigslist.org
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Craigslist.org
Smartphone: A must in Real Estate today.
Creates mobile office
Business in REAL TIME› Saves Time & $$$
Window to Social Media› Applications
Text Messaging – Etiquette. › Ask for permission. › Learn the lingo. LOL, BRB,
BTW, QQ THX.› Be considerate. Time and
place rule.
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Meetup.com & Tweetup.com
Started after 9/11
Social networking medium designed to join people together
Extension from relationship made virtually.
Register and Join at MEETUP.COM
Enter your zip code
Search for your interests
@tammiedrake
Weblogs “Blogs” What is a Blog?
› A website maintained by an individual or company› Ongoing entries of commentary, news updates, events
and other news on a specific subject› Blogs based on text, photos, links, music, podcasts,
videos and virtual tours.
Why should I Blog? Blogging for business – Rewarding & Effective
marketing. FREE! Allows public to find your website, view you as an
expert, increases awareness & customer relationships PR Dream! Most blogs allow comments or questions
where potential clients feel comfortable interacting. Creates dialogue.
What should I be aware of? Use care and accuracy Review, Review, Review …then post Time management
Post relevant content with high
probability of becoming viral
Update regularly&
Promote it!
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VISIT: www.bloggerschoiceawards.com
www.wordpress.com
www.multiply.com
www.blogspot.com
www.activerain.com
www.bloggingsystems.com
www.blogger.com
www.thoughts.com
Blog Options
Types:
Personal Blogs
Corporate Blogs
Micro-blog (twitter)
Video Blog (vlogs)
Audio Blog (podcast)
Photo blogs (photoblog)
Music (MP3)
Mobile blogs (moblog)
Podcasts Digital (audio or video) files downloadable through web syndication.
Options: iTunes, Zune, Juice and Winamp
Refer to an ongoing series or episodes of a specific entity.
Resource:
Podcasting in Plain English
By Lee Lefever
P •PERSONAL
O •ON
D •DEMAND
News comes to you! Automatically!
2 Easy Steps:
1. Choose Foundation. - www.google.com/reader - Browser
2. Subscribe.- Set up feed connection
between reader and your favorite sites.
RSS Feeds(Real Simple Syndication)
Resource:
RSS in Plain EnglishBy Lee Lefever
RSS Benefits
Time Saver
Stay informed on latest interesting content
Ensure privacy. Avoid joining site updates.
Not for me?
Think again!
5 reasons why you Social Media IS for you.1. Gain knowledge, Be current, Stay connected.2. Create your own stage.3. Changes thoughts, reactions and
performance.4. The news comes to you. You create the
news.5. Don’t stay behind alone.
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Old, Out! - New, In!
REMEMBER: CAN’T lives on WON’T Street.
Non Productive
Productive
Social Media Benefits
Strengthen Reputation
Monito
r & M
easu
re
ExpandBusinessListen and Identify
BroadenKnowledge
En
gag
e &
Use T
ools
Build A Plan
Target Audience
Engage & Commit
Set goals –own your effort.
Have Fun, Be Social, Use Care
Balance time. Grow business plan
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More Social Media Sites & Tools
Skype: Allows voice calls over Internet. Now on iPhone!
Amazon.com: Ratings, Reviews & SEO
Jott.com: Transcription assistant
Ping.fm: Simultaneous site updates
Eyejot.com: Video emailing
Etherpad.com: Simultaneous document editing in real-time.
Namechk.com: Check names on popular sites
Social Networking & Online Connections
Presented By:Tammie Drake
IRES, LLC.Tammie@IRES-
net.com@tammiedrake
Thank you for attending today
39
Notes: “pearls of wisdom”
