Search Engine Optimization Basics

Presentation by Toby Barnett © 2012

Search Engine Optimization

Don’t Know

Where to Start?September 26, 2012


What is SEO?

• SEO = Search Engine Optimization

• SERPs = Search Engine Results Page

• Types of SEO: White Hat & Black Hat

• Getting Content to become visible on Google, Bing, Yahoo, Blekko, etc …

• Having Great Content = Eye Balls


What is the Goal of SEO?

• SEO is a Marketing Tactic– Meta Titles, Descriptions, Keywords– Meta Matches on Page Content

• Goal: Having Content that RANKs

• Goal: Having Content that is Valuable

• Goal: Having Content that Coverts to Leads


How to Rank #1 on Google


White Hat SEO

• Safe SEO Tactics

• Clear and Clean Titles

• Clearly Written Descriptions

• Not Excessive Keywords

• No Hidden Content on Pages/Posts

• Long Term Strategies


Black Hat SEO

• Keyword Stuffing– Excessive Keywords On-page Copy

• Link Bombing

• Cloaking

• Duplicate Content/Websites

• Doorway Pages

• False Reporting of Competitors

• Just WRONG


Getting Content Indexed

• Setup the Website for Success RIGHT AWAY!– Architecture a Website Right Away– Create Catchy & SEO Related Titles– Write Original Web Copy– Consistently Publish Web Copy

• Increase a site’s Freshness Rate

– DON’T GIVE UP!


Watch Your Analytics








Keep it Up!

• Not a One Time Job!

• Results will Happen; Be Patient.

• Cheaper to D-I-Y then Outsource.

• Your Competition is Already Doing It!

• Why Wait to Start?


Questions & Answers

Let the Good Times Roll!


Resources to Read/Watch

• SearchEngineLand.com

• SearchEngineJournal.com

• SERoundTable.com

• GeekEstateBlog.com

• Mashable.com

• BarryHurd.com

• YouTube.com (for tutorials)

http://www.searchengineland.com/

http://www.searchenginejournal.com/

http://www.seroundtable.com/

http://www.geekestateblog.com/

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Search Engine Optimization Basics