Presentation by Toby Barnett © 2012
Search Engine Optimization
Don’t Know
Where to Start?September 26, 2012
Presentation by Toby Barnett © 2012
What is SEO?
• SEO = Search Engine Optimization
• SERPs = Search Engine Results Page
• Types of SEO: White Hat & Black Hat
• Getting Content to become visible on Google, Bing, Yahoo, Blekko, etc …
• Having Great Content = Eye Balls
Presentation by Toby Barnett © 2012
What is the Goal of SEO?
• SEO is a Marketing Tactic– Meta Titles, Descriptions, Keywords– Meta Matches on Page Content
• Goal: Having Content that RANKs
• Goal: Having Content that is Valuable
• Goal: Having Content that Coverts to Leads
Presentation by Toby Barnett © 2012
How to Rank #1 on Google
Presentation by Toby Barnett © 2012
White Hat SEO
• Safe SEO Tactics
• Clear and Clean Titles
• Clearly Written Descriptions
• Not Excessive Keywords
• No Hidden Content on Pages/Posts
• Long Term Strategies
Presentation by Toby Barnett © 2012
Black Hat SEO
• Keyword Stuffing– Excessive Keywords On-page Copy
• Link Bombing
• Cloaking
• Duplicate Content/Websites
• Doorway Pages
• False Reporting of Competitors
• Just WRONG
Presentation by Toby Barnett © 2012
Getting Content Indexed
• Setup the Website for Success RIGHT AWAY!– Architecture a Website Right Away– Create Catchy & SEO Related Titles– Write Original Web Copy– Consistently Publish Web Copy
• Increase a site’s Freshness Rate
– DON’T GIVE UP!
Presentation by Toby Barnett © 2012
Watch Your Analytics
Presentation by Toby Barnett © 2012
Watch Your Analytics
Presentation by Toby Barnett © 2012
Watch Your Analytics
Presentation by Toby Barnett © 2012
Watch Your Analytics
Presentation by Toby Barnett © 2012
Keep it Up!
• Not a One Time Job!
• Results will Happen; Be Patient.
• Cheaper to D-I-Y then Outsource.
• Your Competition is Already Doing It!
• Why Wait to Start?
Presentation by Toby Barnett © 2012
Questions & Answers
Let the Good Times Roll!
Presentation by Toby Barnett © 2012
Resources to Read/Watch
• SearchEngineLand.com
• SearchEngineJournal.com
• SERoundTable.com
• GeekEstateBlog.com
• Mashable.com
• BarryHurd.com
• YouTube.com (for tutorials)