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Realtor of Excellence is South Africa's first Virtual Cloud Based Real Estate office with a enviable track record and reputation in the property industry.
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INTRODUCTION An introduction to becoming a Realtor of Excellence
Monday 30 June 14
INTRODUCTION
Thank you for giving of your time to consider our business. It is with great pride that we this opportunity to you and believe there could be a great future together! But making a decision as big as this, must happen when all the right information. This presentation serves to fully introduce you to our way of doing business and what you can expect as you reach your goals with us. We will cover the following points: • Background on our heritage • The lay of the land in real estate • The Realtor of Excellence • Our company structure • Technology – our Realtor of Excellence App • Industry leading marketing • Our Real Partners • Real Rewards • Our branding solutions • Costs • Next Steps
OUR RICH HERITAGE
A tradition of excellence 01
OUR RICH HERITAGE
The leaders and innovators of the Realtor of Excellence business and brand have a combined 100 plus years in real estate and business development. This depth of experience has been matched by partnering with the best in design, strategy and technology to not only deliver to you a career path that is simply better than the industry standard, but that also is centred around innovation in relationship and marketing management that does justice to you passion and commitment and promises a sustainable and profitable career in real estate.
Paul Enderli, our chairman has been instrumental in the advancement of the industry. As a founding chairman of the Real Estate Institute of South Africa, he has is a well-respected elder in the real estate community. He also developed one of the most enduring and respected real estate brands in the Western Cape. His involvement in the development of thought leadership is well documented and it is this ethos and reputation that lives on in his son, Toni Enderli who is the founding chief executive of Realtor of Excellence. The family have successfully run Plotland Pty (Ltd) since 1979, making this opportunity more an evolution than a start up.
Toni has assembled an impressive team of captains of industry to spear head the development of the Realtor of Excellence brand. With the business model and brand having been extensively tested since its launch in 2012 and we are hugely encouraged by the results. The business has grown some 400% since early 2012 and in areas where the systems have been tested we have enjoyed up to a 25% increase in market share! It is time to offer this value and success to clients nationally by encouraging passionate professionals like you to join us in creating an incredible future together.
THE LAY OF THE LAND
The traditional options available to top real estate agents 02
THE TRADITIONAL FRANCHISE MODEL
- Expensive franchise fee
- Expensive Implementation and slow roll out
- Expensive operating costs
- Little differentiation between competitors and customer experience
- Little innovation
- Service levels low and slow
- Traditional marketing methodologies increasingly expensive and less effective
- Little or no “green” credentials
THE REALTOR OF EXCELLENCE
Our new way of doing business explained! 03
WHAT THE MARKET NEEDS - AND WHAT WE OFFER
- Reduced capital investment, higher return on investment
- More cost effective and very quick roll out
- Reduced operating expenses - High levels of differentiation to
competitors in customer experience
- High levels of innovation - Massive investment in New
Media Marketing reduces cost & increases reach and customer experience
- High “green” credentials
A NEW WAY OF DOING BUSINESS IS FINALLY HERE
THE NEW WAY OF DOING BUSINESS
The time has come for change and Realtor of Excellence is more than just aware of the need to change – we have embraced it and dead set on pioneering a powerful future!
Over the past 12 months we have invested greatly in new technology and service orientated products to find a new, but stable and profitable way, to revolutionise the industry and cement our future in a volatile market. But for ultimate success, we must remain true to our core principles and values of integrity, professionalism, old school family values, humility, honesty, sustainability, value for money and transparency.
Technology is advancing daily. Consumers are extremely savvy and ever increasing access to technology has exposed them to greater choices and education on process, services and costs – and agent. We must respond if we are to remain relevant. We need to change how we do things. With a customer centric brand built around old school values and principles, but using technology to increase our speed, efficiency, profitability and reach.
OUR USE OF TECHNOLOGY
The rate of global uptake in technology and new media is unprecedented. Nothing could have ever predicted the growth rates of mobile literacy, speed of the internet, growth of Apple or the uptake of Facebook and social media. All these advancements haven’t just meant a change in how we are entertained, but more over in how we communicate, transact, research, buy – it has changed the very way in which we live. But already it has become commoditised – it is no longer about the iPad, the Blackberry, Facebook, Twitter, Pinterest. It is about content, experience, and context. The use of technology for technology’s sake is a fool’s ambition. We need to start interrogating why we use technology, what is its real purpose in business, entertainment and communication? For us, it is simple: the more advanced technology becomes, the more old school its use. It is all about service and face time. In a world where technology is designed to reduce face time, we’re using it to increase it. We are using technology to create efficiency in business operation, ensuring that the consumer has more time sitting opposite our staff, building trust and long term relationships.
ADOPTION OF THE INTERNET
0.4% - 35.4% of the global population in 16 years
As a comparative, 5 years = 1 million personal computers / 28 days = 1 million ipads
Mill
ion
OUR WORLD
THE REALTOR OF EXCELLENCE PLATFORM EXPLAINED
Our app based sales management software and client management software has been designed to ensure we create a paperless, fast, efficient and transparent experience for the seller, buyer and agent.
This virtual office, with client interface, means that everyone involved in the deal is constantly 100% up to speed with all aspects of the deal from anywhere in the world. We have also centralised all sales administration which means that the agent rarely has to go into an office to register a mandate, organise photography, coordinate the necessary certificates, apply for bonds etc. it is done automatically by utilising the iPad app. What does this really mean? It means the agents are doing what they are good at – selling. We worry about the rest. A real win-win, we think. The agents have more time with more clients now. That coupled with a higher commission structure, means they are also earning better.
Plus, because our technology is cloud based and it is accessible from anywhere in the world, making you incredibly agile!
The biggest impact of all in this new world, is that we are not interested in selling loads of franchises. What we are after are the individual agents as we supply the support and back-end for all aspects of the transaction. This includes all marketing services, sales administration and sales support.
There is only one catch – we only go for the best agents in the areas we operate – which is why we want to bring this opportunity to you first…
Low License Fee Highest Commission
Lowest Monthly Overheads
Solid Green Credentials
Cloud
Cutting Edge Technology
Realtor of Excellence App
Best CRM Best Marketing Digital Eco-System
Best Training Real Partners Real Rewards A Brand Built Around You…
Image of tech - downlo
ad
R590 80% R20k
OUR REAL PARTNERS
To ensure our Realtors Of Excellence not only have the best services at the best prices, but can also deliver world class service in all aspects of the transaction, we have formed alliances with key industry leaders.
This allows us to remain focused on our core – transacting in property – but enjoy the benefits of having experts to support every aspect of the transaction.
We have also been successful in brokering deals of great value where the discounts get passed onto the buyer / seller as well as the Realtor Of Excellence.
REAL SERVICES EXPLAINED
To ensure our Realtors Of Excellence not only have the best services at the best prices, but can also deliver world class service in all aspects of the transaction, we have formed alliances with key industry leaders. This allows us to remain focused on our core – transacting in property – but enjoy the benefits of having experts to support every aspect of the transaction. We have also been successful in brokering deals of great value where the discounts get passed onto the buyer / seller as well as the Realtor Of Excellence. Services currently offered: - Real Insurance
• Life Insurance • Short Term • Medical • Business
- Real Finance • Bond Finance • Bridging Finance • Forex
- Real Photography
OUR REAL SERVICES
So far, we have created the following Real Services to support you, our Realtor of Excellence…
• Bond • Bridging • Forex
• Life • Short term • Medical • Business
• Our photography solu;on that ensure quality, professional images do jus;ce to the property on sale and offers professional consistency across the group
• Full service removals for clients at compe;;ve rates • Community Box
THE REALTOR OF EXCELLENCE BRAND
Our brand built around you, the Realtor of Excellence 04
THE REALTOR OF EXCELLENCE BRAND
We believe that the relationship between the buyer/seller and any real estate agency should be first and foremost with you, the realtor. Relationships are between people. So we have taken the brand approach that you are our heroes, you must take centre stage in our brand and business. With this in mind, we have created innovative, powerful and effective branding that celebrates you as our Realtor of Excellence.
What follows is a few examples of the branding solutions we offer all on our team at very competitive rates
STATIONERY
BUSINESS CARDS
EMAIL SIGNATURE
DOCUMENT FOLDERS
DOCUMENT TEMPLATES
REALTOR OF EXCELLENCE APP
REALTOR OF EXCELLENCE APP
PRESENTATION TEMPLATES
VEHICLE BRANDING
MARKETING SUPPORT
The brand we’ve built around you, a true Realtor of Excellence 06
MARKETING INTEGRATION
The Realtor of Excellence App is also your portal to a full bouquet of marketing support. From templates to post cards to newsletters to automated listings, we have the correct solutions that make accurate marketing easier and quicker than ever!
LISTING SITES
To ensure maximum exposure to potential buyers, we have formulated strong ties with South Africa’s leading property listing websites, plus our own digital eco-system to maximise the exposure of your home. These websites include: (both web and mobile)
MARKETING CHANNELS
Like the web listings, we use innovative techniques throughout out marketing and use a unique combination of the channels below to offer a unique and tailor-made marketing campaign for you to seamlessly manage all clients. You need the best for you’re your clients, not some industry average! We include the following:
• Web – web campaigns, SEO etc • Print media – inclusion in various print media
where applicable • Direct media – newsleIers, direct mailing
campaigns • Social media – Facebook, TwiIer, Linkdin and
others where applicable • Mobile media – mobile search engines,
property apps • Network marke;ng – our extensive databases
and profiled buyers • Experien;al – Show houses, virtual tours where
required, launch events and the like are all available
INTERNATIONAL REACH
Our extensive international associations not only mean that we can offer great offshore investment opportunities to all our clients, but we also ensure that our overseas markets are exposed to the marketing of our properties, attracting enviable exchange rates and investment into the property market.
We have affiliate offices in United Kingdom, Spain, Germany, Austria, Australia, Africa and the United States of America.
MARKETING SUPPORT
Realtor of Excellence – a brand built around you 07
MARKETING SUPPORT
All the brand collateral we have created has you in mind. It is designed to promote your relationship and interaction with your clients as much as possible. We believe that our Realtors of Excellence are not just property transaction experts, but also experts on their chosen communities and areas. To make sure your profile in your area is as expansive as possible, your support material must work for you.
All our marketing support and design is centralised to ensure the lowest possible costs possible, but the highest quality – and all is available via our Real Rewards Program!
Here are some examples of how our brand will work for you…
REAL ACADEMY
Our incentive and rewards program 08
A dedicated QR Code takes potential clients directly to your personalised website or to more
information on the property
MARKETING COLLATERAL
MARKETING COLLATERAL
MARKETING COLLATERAL
MARKETING COLLATERAL
MARKETING COLLATERAL
MARKETING COLLATERAL
VEHICLE LIVERY - AGENT
VEHICLE LIVERY - GENERIC
REAL ACADEMY
We believe simply that our business grows through you reaching your goals. So we have created a series of programs that ensure that you are well equipped not just as a real estate agent, but also as an individual and business entrepreneur who achieves great personal growth by achieving your goals. We have modules that take you from induction, all the way through to on-going training. Course content includes all major disciplines required to be a leading modern real estate expert. Modules include: • Induction • Technical proficiency • Personal growth • Entrepreneurship • Industry movements • Domestic and global economies • Marketing • Social media • Negotiation skills • Networking • Mentoring
REAL REWARDS
Our incentive and rewards program 09
REAL REWARDS
We don’t believe it is just enough that we offer our team 90% commission – the best in the industry. We also believe that there should be even more value coming your way – after all, loyalty is a two way street isn’t it. If you commit to us, we must invest back in your personal and professional growth. Real Rewards is the program we have designed to ensure that are constantly rewarded for using the solutions we offer.
The program is simple – every time you use designated partners to grow your business, we reward you with points. These points can them be redeemed for a range of services from new business cards, for sale boards, marketing merchandise like calendars, pens, flyers and print ads, can all be bought using your points! So for the savvy Realtor of Excellence you can ensure that your marketing costs are largely eliminated and that your 90% is truly your 90%!!
REAL REWARDS
Points are not only accrued through using our services, but also by attending certain Real Academy workshops throughout the year.
A new addition to Real rewards is that if enough points are accumulated throughout the year, you can buy a ticket to the National Association of Realtors Conference in the USA – the worlds premier real estate conference attending by the leading service providers, thinkers and trainers and over 27 000 delegates from around the world!
COSTS
The costs for becoming a Realtor of Excellence 10
COSTS OF BECOMING A REALTOR OF EXCELLENCE
To become a part of this industry changing brand, the following costs are incurred on successful application and on an ongoing basis: Once off License Fee: R20, 000.00 (ex VAT) An induction starter pack is received on joining, which includes: • iPad (excluding contract) • Realtor of Excellence Cloud Based system • Realtor of Excellence Photo Shoot • 500 business cards • 20 For Sale boards • Fidelity Fund Certificate • Digital Stationary • CRM Platform • Multimedia Marketing Template Pack • You Tube Interview and production Monthly Fees: Technical Subscription: R590.00 Commission Split: 20% of total sales commission, ex VAT
NEXT STEPS
Want to Apply? This is how… 09
NEXT STEPS
To apply to become a Realtor of Excellence, simply fill in the attached application for and follow the processes described therein.
THANK YOU