Digital Marketing and Lead Development Services “On Demand” Leads – Measurable Results

Perry Henderson | MBA - EcoBroker | realtor@perryhenderson.comwww.livewelldowntown.com | 512.791.7462

Warning – This service may cause your salespeople to increase sales productivity.

What is Permission based marketing? It’s important that you understand this.

• Talk – We talk to a lot of people– Real prospects get a monthly Real Estate newsletter from us.

• 80,000+ Available – 21,000+ Active – 14,000+ UT Students• +All registered Realtors in Austin

• They call it “Opting In”– They have to say Yes to get information about your property– Prospects give us permission to send information about Real Estate and

continue to opt in on every email. • We understand how to use Texas values in a digital world

– No more than 2 times per month– Fully Accredited service– <1% errors

• Follow up– You get leads of real prospects

Sample video from actual customer email

What are “On Demand” Leads?Go to new prospects before they start looking

• We create an email campaign, then send it out to permission based demographically profiled prospects

– We pay people to “Smile and Dial” and add to the database daily– Monthly Service (Yearly or monthly Contracts)– Permission based means people “WANT” to have real estate information sent to them from our service.– Measureable Results

• Specific groups are targeted and added to the database• UT Students• Legal Professional • Realtors• Buyers• Sellers• Large property owners • UT Administrators• Buyers in $200K increments• Neighborhood specific prospecting• About anything you can think of

• The process:– Create Campaign – Send Email – Measure Results: Who, when, how many times, forward, what they saw– Receive leads list of measured results– Follow up with prospects (You)

Sample video from actual customer email

Actual Customer EmailAll email campaigns are completely customized with your brand

Viewer 3 Video Links for customer to view

“measurable”

Viewer Content Link

“measurable”

Sample Report from Actual Customer

These are the leads of people

seeing your content

# of Emails SentMeasurable

Results

*Imagine calling your prospect and saying “Hey, What did you like about...?”

Total # of unique views of people looking for more

info

Sample Lead Report from Actual CustomerYour salespeople follow up with these prospects

Measure results by seeing who, when and how

many times your prospect saw the

ad.

Say Yes to Digital Digital Lead Development Versus Print Advertising

• Leads– Realtor Agnostic

• Shock the existing Sales Team with new leads• Time to Smile and Dial

– Measurable Results • specific follow up list with all contact information collected from prospect• You know what happened! • who read what, when, how many times they come back, and what information they looked at on your website

– It’s Green• Re-use the email in-between monthly sales campaigns to new prospects

– The database grows every month • Dedicated staff adds to database at no cost • Leads come to you and can be integrated into your sales software• Adding a single or hundreds of prospects to the list is FREE

• Print Media – Expensive

• $.19 per address to mail anything to a prospect• $3000 for a “good page” in any good magazine

– No measurable results• You don’t know• No lead list to follow up after print campaign

*We believe that our lead development service enhance existing marketing campaigns and should be part of a well rounded plan.

Your thoughts?

• What did you like best?

• What did you like the least?

• Why would you recommend Digital Lead Development to another Realtor?