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Real estate decisions may take a lot more time now than before. This is not just because of the seekers’ changing financial status, but also due to the government’s policies, say, the transfer of title names and other processes involved. With that, the core of your sales and marketing strategy is visibility: https://www.lamudi.com.ph/journal/brand-communication-strategies/
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Developer Strategies: Enabling Sales & Marketing
Teams
Online Behavior of Property Seekers
Online behavior
March 8 - 14 is the week when COVID cases started to increase in the Philippines.
March 15 - 21 is when the community quarantine was first implemented.
Online behavior
Total change in online demand-side interest in real estateThe drop is mostly due to less new traffic, as returning traffic has increased by a significant amount.
-19%Traffic coming from returning users
Those who were thinking about purchasing real estate before are thinking harder than ever before and are potentially seeking additional options to match their requirements.
+31%Increased interest in rental properties
Property seekers are thinking of short-term solutions for the time being, with an increase of interest in areas with commonly more affordable properties.
+8%
The decision-making process for purchasing residential properties will take more time.
The average time it takes to make a decision is around 180 days.
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