Developer Strategies: Enabling Sales & Marketing

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Online Behavior of Property Seekers

Online behavior

March 8 - 14 is the week when COVID cases started to increase in the Philippines.

March 15 - 21 is when the community quarantine was first implemented.

Online behavior

Total change in online demand-side interest in real estateThe drop is mostly due to less new traffic, as returning traffic has increased by a significant amount.

-19%Traffic coming from returning users

Those who were thinking about purchasing real estate before are thinking harder than ever before and are potentially seeking additional options to match their requirements.

+31%Increased interest in rental properties

Property seekers are thinking of short-term solutions for the time being, with an increase of interest in areas with commonly more affordable properties.

+8%

The decision-making process for purchasing residential properties will take more time.

The average time it takes to make a decision is around 180 days.

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