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Title slide The Next Communication Channel: Virtual Business Cards and Mobile Listings

Mobile Marketing for Real Estate

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Page 1: Mobile Marketing for Real Estate

Title slide

The Next Communication Channel:Virtual Business Cards and Mobile Listings

Page 2: Mobile Marketing for Real Estate

Smartphones 64% of 25-35 year olds own

a smartphone

1 in 4 mobile subscribers over the age of 55 owns a smartphone

The SMS text messaging market

is expected to grow from $150 billion in

2009 to $223 billion by the end of 2014

90minutes

Time it takes the average person to respond to an

email.

Time it takes the average person to respond to a text message:

Source: mannixmarketing.com

Source: CTIA.org

Source: Portio Research

= 90 SECONDS.

Page 3: Mobile Marketing for Real Estate

91% of all U.S…. Citizens have their mobile

device within reach 24/795% of smartphone users looked up local

information, & of those, 61% called &

59% visited the business.

Source: Morgan Stanley

Source: Google IPSOS

Mobile builds databases for future marketing

&Creates a two-way

communication channel

The majority of 25-34 year olds now own smartphones (64% and 53% respectively)

Source: Borrell Associates

Source: Nielsen

Page 4: Mobile Marketing for Real Estate

Virtual Business Cards or V-CardsThe V-Card Program

My COI (Circle of Influence) Manager

Here is my card.(Hope you don’t throw it in the trash)

I use Virtual Business Cards!We care about the

environment.Text vRonda to 72727

Every day Realtors connect with people that are future home buyers and sellers.Goals:• Get the prospects information• Follow up with emails and calls• Drive prospects to your website and

pages

When your prospects text in, they are automatically entered into your mobile database. Then a two-way dialogue can begin.

To: 72727Msg: vRonda

Page 5: Mobile Marketing for Real Estate

Send Personalized Text Messages To The Mobile Phones of Your Contacts

Text Messages Have Greater Open and Response Rates

Page 6: Mobile Marketing for Real Estate

Lead Generating Yard Signs How Does It Work?

Prospect sees your sign and

either scans or sends a text

message

Prospect instantly receives a message with a link to all of your listings, including

photos, videos and info about the property

Realtor receives an instant text

message with the phone number of the prospect and which property

they are engaged with

Page 7: Mobile Marketing for Real Estate

Virtual Flyers = Lead Generators

Move the Sign to aNew Listing When

Sold

Enter Photos& Information

OnceDirectly

Connected tothe MLS

No MoreExpensive

Color Printing

No More Old QRCodes Floating

AroundTo Confuse

People

No MoreEmpty Flyer

Boxes

Page 8: Mobile Marketing for Real Estate

Mobile Kiosk – Building Databases

Realtors Do Shows and Live Events to

Meet New Prospects

Use your pad as a Kioskwhere prospects can fillout their info and it goesdirectly into your back office,no data entry needed!

Build YourDatabase

RunContests

Put YourApp

Directly OnTheir Phone Before you have

packed up your 1st messagehas gone out!

Page 9: Mobile Marketing for Real Estate

An App For Every Realtor

• Create top of mind awareness by being seen on their phone every day– Listings– Open

Houses– Interactive

Maps– Contact Info– Photos & videos

Page 10: Mobile Marketing for Real Estate

What’s Your Return On Investment?

Just listed:3 bed, 2 bath home w/tons of upgrades. See it here http://bit.ly reply STOP 2end

Get started with a $25 per month mobile

real estate package

Send 1-2 texts per month to

your growing database

Show more often

Close more deals!

Honey, let’s go and take a

look . . .

$25 per monthx

12 months=

$300 per yearWhat would your ROI be if you sold

just one more listing this year?

Page 11: Mobile Marketing for Real Estate

More Economical Than Business Cards & FlyersAnd a Lot More Effective!

Monthly Price* # Texts Included # of Listings

Starter $24.99 250 5

Basic $34.99 500 10

Advanced $79.99 1,500 20

Gold $249.00 5,500 100

Platinum $499.00 12,000 250

All ProgramsInclude:

PersonalizedMobile Site

With Listings

*One-Time, non-commissionable set-up fee applies which covers printing and delivery of yard signage

Ask AboutRevenue Streams

For YourOrganization

VirtualBusiness

Card

RealtorApp

MobileKiosk

Page 12: Mobile Marketing for Real Estate

TextTo: 72727

Message: ronda

P. 423.521.0565

www.fortunemkt.com or [email protected]