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Mobile Property Marketing System (A specialist marketing service for estate agents) The design of a CMS-driven application to support a hosted template service that allows estate agents to generate a self- managed, mobile-friendly, rich-content user experience.

Mobile Real Estate Marketing Project

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This presentation features sample mobile user display and CMS screenshots relating to a recent project which allows estate agents to easily create mobile-friendly property marketing content (including streaming video).

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Page 1: Mobile Real Estate Marketing Project

Mobile Property Marketing System(A specialist marketing service for estate agents)

The design of a CMS-driven application to support a hosted template service that allows estate agents to generate a self-managed, mobile-

friendly, rich-content user experience.

Page 2: Mobile Real Estate Marketing Project

MOBILE CONTENT USER DISPLAYS…(REPRESENTATIVE SAMPLES FROM THE FULL PROJECT)

Page 3: Mobile Real Estate Marketing Project

Sample Mobile Displays (Production)

Optional streaming video.

Highly compressed images and code allows for rich, interactive displays and functionality. Manual user input kept to a minimum.

Page 4: Mobile Real Estate Marketing Project

HOW IS THE CONTENT GENERATED? CMS SAMPLE SCREENSHOTS….

Page 5: Mobile Real Estate Marketing Project

Account-holder login (Production)

Account-holders login to the web-based, hosted system.

Mobile CMS

Page 6: Mobile Real Estate Marketing Project

Account-holder admin interface (Production)

Account-holders have complete control over their account details. Filetabs provide access to a range of database-driven functions allowing for multiple office accounts to be created together with a range of administrator roles.

Mobile CMS

Page 7: Mobile Real Estate Marketing Project

Brand customisation (Production)

Clients can upload their own banner / logo so that all mobile displays are custom branded to their business

Mobile CMS

Page 8: Mobile Real Estate Marketing Project

Adding and managing properties (Production)

This display shows placeholders for content that is populated dynamically from SQL database and which holds not only live text but also filepath pointers to third-party server streaming video, static image, PPT and PDF files.

Mobile CMS

Page 9: Mobile Real Estate Marketing Project

Adding property details (Production)

Insert / update of content is via easy-to-use forms which include several pre-populated dropdown menus for e.g. price range, property-type, tenure, accommodation, EPC rating and heating-type.

Mobile CMS

Page 10: Mobile Real Estate Marketing Project

Adding static images (Production)

Adding, updating and deleting images is easy. The system restricts filetype and size to ensure that the potential for display errors and performance issues are minimised.

Mobile CMS

Page 11: Mobile Real Estate Marketing Project

Adding video (Production)

Adding optional video is easy. Video files must have been pre-uploaded to e.g. YouTube or another third-party hosted service. By coping and pasting the links to the third-party video files means that the video will play direct from the third-party server when loaded in the mobile browser.

Mobile CMS

Page 12: Mobile Real Estate Marketing Project

Reviewing and testing (Production)

It’s easy to review and test at any time. Clicking the ‘Review’ link against the relevant property listing will generate a pop-up display within a mobile phone mock-up display and which shows the live marketing content.

Page 13: Mobile Real Estate Marketing Project

End.