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Leads generation in Real Estate following RE/MAX Methodology - Presentation by Gil Liran, VP Marketing, RE/MAX Israel. at The 4th RE/MAX Realty Rendezvous in Goa, India 2013
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www.yourdigitalagent.net
Taking your business to the next level
Taking your business to the NEXT LEVEL
www.yourdigitalagent.net
Taking your business to the next level
Our goals today:• Improve our business•Maximize our work time• Be practical!• Less talk – more action!!
www.yourdigitalagent.net
Taking your business to the next level
About Gil Li-ran:• VP of Marketing – RE/MAX Israel• Real Estate School Director• Trained over 1,000 agents• 5+ years with RE/MAX• 11+ years training
www.yourdigitalagent.net
Taking your business to the next level
Our Agenda:• Goal setting• Building the Town Square• Commitment to action• Contact
www.yourdigitalagent.net
Taking your business to the next level
Goal Setti ng:• Goal 1 – total income in one year• Input 1 – average property price• Input 2 – average commission• Goal 2 – total transactions in one year
www.yourdigitalagent.net
Taking your business to the next level
Goal Setti ng:Goal 3 – total meetings in one year(Goal 2 X 10)The number 10 represents a ratio rule of thumb. It is not mathematical nor statistical. The ratio of sales & meetings may vary substantially from agent to agent, influenced by performance, ability, market conditions etc. and does not guarantee a formula for success.
www.yourdigitalagent.net
Taking your business to the next level
Building your Town Square:
www.yourdigitalagent.net
Taking your business to the next level
Building your Town Square:• Highway 1 – Farming • Highway 2 – FSBO’s• Highway 3 – Expireds• Highway 4 – For rent• Highway 5 – Internet
www.yourdigitalagent.net
Taking your business to the next level
• Highway 6 – Open Houses • Highway 7 – Local SOI• Highway 8 – Present clients• Highway 9 – Past clients• Highway 10 – Clients’ meetings
Building your Town Square:
www.yourdigitalagent.net
Taking your business to the next level
How many highways are you using?• 1-3 – Average • 4-6 – Good • 7-10 - Great•Most agents worldwide use 1-3• If you’re using 7-10 you can leave the
room and go get drunk…
www.yourdigitalagent.net
Taking your business to the next level
The Farming Highway• The knowledge gap is gone• Content and consistency are kings!• Relationships based on value• It takes money to make money• Become the “Trusted Advisor”
www.yourdigitalagent.net
Taking your business to the next level
The FSBO’s Highway• The secret – follow up!• Marketing mail + phone call• Personal note• “How was the traffic this week?”• Open house• Every new exclusive listing – call• Every new sale – call
www.yourdigitalagent.net
Taking your business to the next level
The for rent Highway• Call your database• Goal – convert them to sellers• Talk to their rational• Know your numbers
www.yourdigitalagent.net
Taking your business to the next level
The internet Highway• Choose & commit• Create & convert traffic• No more than 10 mts. a day!• Choose one – choose Youtube
www.yourdigitalagent.net
Taking your business to the next level
The internet Highway• How to start?• Beginners • Intermediate • Advanced
www.yourdigitalagent.net
Taking your business to the next level
The internet Highwaywww.yourdigitalagent.net
• 100+ video tutorials• Youtube, Facebook, Google… • Special: Wordpress sites • Free of charge!!
www.yourdigitalagent.net
Taking your business to the next level
Present Clients Highway•Most likely to recommend• Leverage the first 2 weeks • Script: • “By the way, if you happen to know anyone else
who’s looking to sell or buy, I am always available to give them the best service possible.”
•When? Every meeting
www.yourdigitalagent.net
Taking your business to the next level
Past Clients Highway• The challenge – a system •When signing a deal:• Birthday• Christmas / New Year’s• Easter • Day of contract consummation
• Enter into calendar • Call!!
www.yourdigitalagent.net
Taking your business to the next level
Clients’ Meetings Highway • Organize a guest speaker• Set date & time • Invite clients via phone • Utilize e-mail + Social Media
www.yourdigitalagent.net
Taking your business to the next level
Stay in touch• [email protected]•www.facebook.com/gil.liran•www.facebook.com/yourdigitalagent•@gilliran on Twitter• Gil.liran on Skype
www.yourdigitalagent.net
Taking your business to the next level
Take your mind to a new level • No excuses• Replace “why not” with “oh yes!” • Commit to 2 new highways • Take action!
www.yourdigitalagent.net
Taking your business to the next level
“When the wind isn’t helping – grab the oars”…
“don’t wait until the iron’s hot to strike it – heat the iron
up by striking it”...!