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DEALER NAMEDate
ABOUT BRIDGESTONE
Company HistoryBusiness Profile
WHO IS BRIDGESTONE ?
The Bridgestone Corporation was founded in 1931 by Shojiro Ishibashi. The world headquarters is in Tokyo, Japan and the current Chairman, CEO and President is Masaaki Tsuya.
Bridgestone Corporation leads the tire and rubber industry globally regarding ISO 14001 certification. Today, 52 Bridgestone Americas facilities are ISO 14001 certified.
Currently Bridgestone employs over 123,000 in 25 countries.
Shojiro Ishibashi Founder - Bridgestone Tire Co., Ltd.
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The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.
First non-skid tread patternFirst to promote “Ship-by-Truck”First to put rubber tires on farm equipmentFirst to introduce pneumatic tiresFirst win at Indy 500 in 1911
(More wins on Firestone than on all other brands combined)
In 1988, Bridgestone Corporation purchased Firestone.
Harvey Firestone Founder - Firestone Tire & Rubber
WHO IS BRIDGESTONE ?
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WHO IS BRIDGESTONE ?
TIRES are over 80% of our business…
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… and non tire products
Chemical and
Industrial Products
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WHO IS BRIDGESTONE ?
Anti Vibration & Noise-Insulating Materials, Polyurethane Foam Products, Electro-Materials, Industrial Rubber Products, Building & Roofing Materials, Belts, Hoses, and Other Products
Golf Balls, Golf Clubs, Golf Wear, Tennis Goods, Bicycles and Other Products
Sporting Goods
WHO IS BRIDGESTONE ?
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is the largest Tire and Rubber Company in the World!
1 in 5 tires made in the world is manufactured by Bridgestone!
BRIDGESTONE AMERICAS
A Technological Leader - Bridgestone has a world class research and development center in Akron, Ohio that produces advanced tire technologies for products like Blizzak winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat technology. In addition, Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.
Quality Products - BATO develops, manufactures and markets tires for almost every kind of vehicle. More than 8,000 different types and sizes of tires — from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.
Community Involvement - Giving back to the community is the foundation upon which Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions annually in support of causes that champion children’s issues, education and the environment and conservation. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group’s corporate philosophy to build not just better products, but better communities.
In the Americas, Bridgestone has three major roles:
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WHY YOU SHOULD CONSIDER BECOMINGA BRIDGESTONE AFFILIATED RETAILER
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CONSUMER PULL TO NATIONWIDE NETWORK
Be part of Bridgestone’s Nationwide Network with
over 3,000 Points of Sale in the United States and
Canada
HOW DOES BRIDGESTONE GO TO MARKET?
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MULTI BRANDED PRODUCT STRATEGY/ POPULAR CONSUMER TIRE BRANDS
PRICE (Good)
As a BRIDGESTONE AFFILIATED RETAILER, you can offer a complete merchandising plan with brands that consumers recognize covering all consumer segments, including many original equipment applications.
BEST :Blizzak, DriveGuard, Duravis, Dueler, Ecopia, Potenza, Turanza
BETTER : All Season, Champion with Fuel Fighter Technology, Destination,
Firehawk, FR Series, Transforce, Winterforce, WeatherGrip
GOOD :
Fuzion AT, Fuzion SUV, Fuzion Touring, Fuzion UHP
BETTER :
Ecopia
PREMIUM (Best) VALUE (Better) PRICE (Good)
Fast Movers
Fast Movers
Medium Movers
Fast Movers
MERCHANDISING PLAN
Original Equipment / Some Stocking Items at RetailersExample: Turanza QuietTrack, WeatherGrip / Potenza RE050A & RE760
Sport, etc.
Run Flat & High Rim Diameter / Non-Stocking Items at Retailers Example: Potenza RE970 A/S PP, RE050A RFT / Potenza, Dueler 20”+, etc.
Medium Movers
Slow Movers
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SMALL RETAILER
MEDIUM RETAILER
LARGE RETAILER
Stocking Items at RetailersExample: DriveGuard / Dueler / Ecopia / Destination / TransForce,Champion Fuel Fighter & Firestone All Season, etc.
BRANDING AND PROMOTIONAL ACTIVITIES
BRANDING AND PROMOTIONAL ACTIVITIES
Our Branding and Promotional Activities are Designed to Create Brand Awareness and Create a “Push / Pull” strategy for our Affiliated Retailers through …..
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National Brand Building Partnerships
National Sales Events
In – Store Promotion
State of the Art Retail Showrooms
National Supplier Contracts
Education and Employee Spiffs
NATIONAL PARTNERSHIPS = BRIDGESTONE BRAND AWARENESS
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SPORTS MARKETING = BRAND AWARENESS
Consumers seek tire retailers identified with BRIDGESTONE!Bridgestone invests in building stronger “pull brands” through targeted SPORTS MARKETING. Pull brands…
Create relevant relationships with consumers
Increase a retailers image with local consumers
Create additional consumer traffic
Command premium prices in the marketplace
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NATIONAL PARTNERSHIPS = FIRESTONE BRAND AWARENESS
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SPORTS MARKETING = BRAND AWARENESS
Top Tier Global Sponsor1 of 13 Global Companies10 Year AgreementStrategic Global PlatformMarketing Platform for Affiliated Retailers
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FIRESTONE - COUNTRY MUSIC PARTNERS
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Aug 20th – Sep 14th
AUG - SEP
NFL Kickoff
$70 Visa Prepaid $100 with CFNA card
MAY - JUL
Summer
$60 Visa Prepaid $100 with CFNA card
May 9th – Jul 8th
SEP - NOV
Fall
$60 Visa Prepaid $100 with CFNA cardAlaska Sep 17th–Dec 7th
Sep 15th – Nov 1st
2020 NATIONAL CONSUMER SALES EVENTS - TRADITIONAL
Apr 2nd – May 4th
APR - MAY
$70 Visa Prepaid $100 with CFNA card
Spring
Bridgestone drives consumers to your store and guides their in-store selection with multi annual consumer sales events leading to increased car count and additional sales!
Jul 23rd – Aug 19th
Olympics
$70 Visa Prepaid
JUL - AUG
BRIDGESTONE “IN – STORE” BRANDING!
Dealer “in-store” branding allowing you to capitalize from improved awareness of the Bridgestone, Firestone and Fuzion brands through regularly updated retail in-store Point of Purchase materials and promotional activation.
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STATE OF THE ART RETAIL SHOWROOMS
Over 37 Items Available For Your Business!Displays (Various)StandsPoster FramesCounters (Various)Furniture (Showroom & Waiting Room)Menu BoardDoor SignsTire Information CenterWall SectionsSpecial Event Tents
Available to Bridgestone Affiliated Retailers is an entire catalog of professional showroom displays, counters and items to assist independent retailers to enhance their store’s appearance.
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NATIONAL PURCHASEAGREEMENTS
Firestone National Accounts Government Accounts
Car Dealer Programs
Bridgestone Affiliated Retailers have the opportunity to service National Accounts, Government and Car Dealers. These programs are a great source for additional profits and help inventory movement. Most programs are billed through Bridgestone!
Light Truck Fleets
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Bridgestone National Accounts
EMPLOYEE EDUCATION & SPIFFS
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www.mybridgestoneeducation.com
Online courses including:Bridgestone TiresFirestone TiresRetail Sales SkillsCustomer Service and Phone SkillsTechnology VideosGeneral Tire/Product KnowledgeGames to Build Knowledge
Instructor lead courses also available.
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EMPLOYEE EDUCATION & SPIFFS
PROCERT CERTIFICATIONTo become ProCert certified and become eligible for the 2020 Driving Force program, you must complete these eight courses:
• Destination LE3: The Essentials• Destination LE3: Engineering Details• Firehawk Pursuit• Firehawk Pursuit AWT• Dueler H/L 400• OE vs. Replacement Tires: What’s the Difference?• Nano’s In the Know Episode 19: A Granular Look at Silica• The Fast 5
After completing the required courses, you’ll receive a ProCert 2020 magnet for your ProCert plaque and be eligible to earn Driving Force reward points. New participants will receive their personalized plaque.
EARNING SYSTEMIn 2020, there are two earning levels based on the number of My Bridgestone Education courses you complete:
• Level 1 (1–10 courses completed)• Level 2 (11+ courses completed)
ELIGIBLE PRODUCTSYou can earn payouts on the following products in Q1. Check the Driving Force website throughout the year to see eligible products and find out about other earning opportunities throughout the year.
• Driveguard• Ecopia EP422 Plus• Ecopia H/L 422 Plus• Dueler Alenza & Alenza Plus• Dueler A/T Revo 3• Firestone WeatherGrip• Destination A/T2• Destination XT
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REAL SUPPORT FROM RETAIL EXPERTS!
As a Bridgestone Affiliated Retailer you have access to a dedicated support team of retail experts!
Bridgestone Area Sales Manager
Affiliated Region Management
Affiliated National Management
Field Retail Education Specialists
Dedicated Retail Marketing Group
EXCLUSIVE - KEY NETWORK OFFERINGS
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PROVIDED AT NO CHARGE!Network Support Package
Affiliated Retailer Brand Image Kit
Bridgestone & Firestone Brand P.O.P. Kits
Retail P.O.P. Kits
National Sale Event P.O.P. Kits
Extended Nationwide Service Warranties
Extended Nationwide Tire Protection Plan
EXCLUSIVE KEY NETWORK OFFERINGS
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We promote the Bridgestone Affiliated Retailer Nationwide Network with a “Branded” consumer credit card. Our credit card can provide you with more sales and an extremely competitive discount rate!
EXCLUSIVE KEY NETWORK OFFERINGS
Higher Average Ticket Sales
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$253
$194
$181
$291
$570
Average CFNA Sale Amount
Average CFNA 1st Purchase Amount
MasterCardAverage Sale
Average CFNAAdd-On Sale
Visa
EXCLUSIVE KEY NETWORK OFFERINGS
EXCLUSIVE KEY NETWORK OFFERINGS
The CornerStone Powered by ASA system can help you:
Receive credits faster with seamless integration into
Bridgestone systems.
Manage inventory more efficiently.Streamline workflows and focus more time on your customers.Increase bookkeeping accuracy and efficiency.Reduce paperwork.
It Pays to Go with CornerStone Powered by ASA!Receive discounts of up to 30% off Software licenses,add-on products, services and monthly support!
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NEW LUBRICANTS SUPPLIER
Nationwide Network Oil ProgramOnline Ordering
Free Ecobox Rack with a 6 box order
Bulk Oil
Annual Volume Rebate
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Gallons Rebate3,000 – 6,000 .25/gal6,001 – 10,000 .50/gal
10,001 + 1.00/gal
For more information or to enroll in the Shell Lubricants program please go to
www.aroilprogram.net/interest
Services CertificatesConsumer Rebates
Gift Card OffersAnd more
For more information or to enroll in the Shell Lubricants program please go to
www.aroilprogram.net/interest
Window Cling
Pennant Strings
Rotella Counter Card Rotella Banner
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Point – of – Purchase Materials
Curb Sleeve
OPEN
Nationwide Network Oil Program
National Promotion Options
NEW LUBRICANTS SUPPLIER
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EXCLUSIVE KEY NETWORK OFFERINGS
Optimize Social Mediawww.optimizesocialmedia.net
1-855-676-1212
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WHAT WE DOThrough the years, we have developed a Targeted Direct Mail Marketing Program that not only increases tire sales and car coun t, but is proven to drastically impact ARO and sales volume. Our goal is to target and dominate the area around your shop. Mudlick Mail will customize the postcard and offers to your shop and ensure those offers will bring customers in the door.
EXCLUSIVE PRICINGPricing is all-inclusive, with no contracts # of orders based upon the current calendar year. Order size may include multiple locations ordered at the same time. Minimum order size per location is 7,000 postcards. Trucking fees waived for all orders ($85 per location drop).
GET STARTED TODAY! 678-218-5922 • MudlickMail.com/Bridgestone
EXCLUSIVE KEY NETWORK OFFERINGS
OUR TURNKEY PROCESS MAKES IT EASY TO DOMINATE YOUR MARKET AREAWe handle it all, from design to deliveryFlat fee, no contractsPostal delivery confirmation reports
Auto repair learning centerDedicated point of contactProven success for shops
Proprietary tracking systemsFree local tracking number
Mitchell Social C.R.M.Dedicated Support AgentsEmail Service RemindersCustomer Reviews & AlertsFacebook Page Mgmt.Twitter Mgmt.Email Matching ServiceSearch Engine FriendlyBOSS Loyalty WebsiteOnline Business DirectoriesThank You EmailsResults ReportingSmartphone App.$129 / Month vs. $199 / Month
NETWORK SUPPORT PACKAGE
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In-Store Image & Brand KitBridgestone Affiliated Retailer Image Kit
In-Store images identifying YOUR dealer as participant
Drives consumer acceptance
Brand and Promotional P.O.P. KitsBridgestone, Firestone and Fuzion brand in-store P.O.P.
P.O.P. supporting National Promotions
Blizzak & Winterforce P.O.P. for winter markets
Network Support Package
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EXCLUSIVE KEY NETWORK OFFERINGS
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Affiliated Retailer Retail Promotional Kit
EXCLUSIVE KEY NETWORK OFFERINGS
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Nationwide Repair Warranty
Covers standard repairs (12 mo / 12,000 miles)
Outside 25 mile radius of originating retailer
No charge back to originating retailer
Is an extension of the dealer’s normal service warranty
No cost to you!
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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Nationwide Repair Warranty Poster(Included in the Affiliated Retailer Image Kit & the Retail P.O.P. Kit)
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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Nationwide Tire Protection Plan
Replacement ( Pro – Rated after the first 33% of tread wear )
Flat Repair
Roadside Tire Change Reimbursement ( 36 Months )
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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When it Comes to Tire Protection Plans what do you offer?
You Offer and Self Administer in – house (liable)
You Offer & Pay a 3rd party for Administration (not liable)
You do not Offer Road Hazard
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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You Offer & Self Administer In – House (Liable)
You Can Now Offer Nationwide Coverage
Road Hazard coverage must be listed on the original sales ticket
Still responsible for the warranty at your location
No Chargeback for Warranty Outside 25 Mile Radius
Replacement /Flat Repair/ Roadside Tire Change Reimbursement
No cost to you
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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You Offer & Pay for Administration (Not Liable)
Continue to Offer Nationwide Coverage at a reduced Rateon Bridgestone & Firestone Brand ($4.50 per tire)
5% of Selling Price on all Other Brands. All covered tiresmust be registered
No Chargeback Regardless of Location HandlingWarranty. (Including your own)
Replacement /Flat Repair/ Roadside Tire ChangeReimbursement
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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Nationwide Tire Protection Plan Poster(Included in the Affiliated Retailer Image Kit & the Retail P.O.P. Kit)
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
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You Do Not Offer Road Hazard…
NO CHANGE! Unless of course you wish to start offering this revenue generating add-on for your customers.
NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
Bridgestone Affiliated Retailers will have access to pricing, retail support funds, contest results and much, much, more 24 hours a day! We’re always on….
www.affiliatedretailer.net
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NETWORK SUPPORT PACKAGE
EXCLUSIVE KEY NETWORK OFFERINGS
RETAIL BUSINESS SUPPORT
RETAIL BUSINESS SUPPORT
www.bridgestonemarketing.com
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RETAIL BUSINESS SUPPORT
As a Bridgestone Affiliated Retailer, you have access to products, services and cost savings programs at discounted rates….it’s the power of “The Network”
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PROGRAM FINANCIAL INCENTIVES
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BRAND SUPPORT DIRECT FROM BRIDGESTONE
Qualified Bridgestone Affiliated Retailers can earn BRAND SUPPORT direct from Bridgestone through qualified purchases with their designated distributor.
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Retail Brand Support
Growth Bonus
Qualifying Bridgestone Affiliated Retailers can earn:
Retail Brand Support – Quarterly
Growth Bonus – Semi Annually
Volume Bonus – Annually
Paid via direct deposit to your bank account
Track purchases online at www.affiliatedretailer.net
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Volume Bonus
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Bridgestone & Firestone Minimum Unit Purchases:
225 Quarterly / 900 Annual - Major Brand (PS & LT)
Once qualified, earn support for your purchases of
Bridgestone, Firestone & Fuzion
Retro payout each quarter
$2.00 per tire*
$6.00 per tire*
$4.00 per tire*
*Support by Brand. Payouts made on Net Units.
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Retail Brand Support
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Grow your branded purchases and earn Growth Bonus!
Growth Bonus Goal – Continuing Retailer
Prior year major brand purchases plus one (1) unit or,
Minimum of 936 major brand. (Program minimum of 900
major brand plus 4% growth)
Growth Bonus Goal – New Retailer (Start date of January, 2018 or later)
Program period major brand minimum purchase goal
plus 4% growth.
$2.00 per tire
$2.00 per tire
Payments made on the half. Retro applies. Multi locations combined for qualification and payment. Payouts made on Net Units.
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Growth Bonus
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$1.00 / tire
$2.00 / tire
$2.00 / tire
1,200 – 2,499
$1.50 / tire
$3.50 / tire
$3.50 / tire
2,000 – 2,999
$1.50 / tire
$5.00 / tire
$5.00 / tire
3,000 +
Volume Bonus
Bridgestone, Firestone & Fuzion VB Unit Bonus:75% of total unit purchases must be major brand (BS & FS) to qualify
New Bridgestone Affiliated Retailers earn partial year (pro-rated)
Multi locations combined for qualify and payment
Paid to active Affiliated Retailers at year end on Gross Purchases
Location 1:
or or
Qualify for Volume Bonus with
minimum 900 BS & FS (PS & LT) tires
VB Scale = all brands (BS, FS,& FZ)
BRAND SUPPORT DIRECT FROM BRIDGESTONE
+600 +600 +600Each additional:
$2.00 / tire
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PROGRAM REQUIREMENTS
Minimum program requirements:Good Retail Location Image
Area Marketing Approval
Inventory of Bridgestone Merchandise Plan
Purchase minimum of 900 BridgestoneFirestone consumer tires (PS & LT) annually - 75 per month
PROGRAM COMMITMENT
BUSINESS PARTNERSHIP
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Thank You