Specializing in Land & Farm Sales

Pat & Michelle Rene’e Jones

SERVING GEORGIA FAMILIES SINCE 1997

Welcome,

We appreciate the opportunity to present our marketing plan and market analysis to you. We look forward to earning your business and having a successful partnership. As your Realtors, there are several services you can expect us to provide, including:

• Evaluate the current market to assist you in accurately pricing your property.

• We possess the necessary vehicles to comfortably show the perspec-tive buyers all areas of your property.

• Provide national marketing including Lands of America, Land Watch and Land and Farm websites

• Ensure all interested buyers are qualified to purchase before bringing them to your property.

Regardless of the price of your land, when you hire us as your Realtors, both you - and your property - will be prepared for a successful sale.

Warmest Regards,

Pat & Michelle Rene’e JonesReal Estate Consultants

About UsPat is a Georgia native. His father grew up in South Gerogia, where his family is deep rooted and many of his realitves still reside. His cousins still live in an antibellum home that was set ablaze by General William T. Sherman on his March to the Sea. This home, built in the 1700’s, still stands as a historical Gerogia Landmark.

Michelle grew up in rural Ohio surrounded by agricultural farms. She relocated to Georgia in 1989 and knew right away Georgia felt like home.

We got married in 1992, started a family in 1998 and settled into a real estate career in 1997 which led to the launch of The Jones Realty Group in 2001. We are a husband and wife team who are dedicated to helping buyers and sellers successfully navigate and outperform the real estate market. We are still connected to the area by our farm in Jenkins County where we enjoy outdoor activities with our friends and family that include hunting, skeet shooting, four wheeling, wood carving and just being outdoors in the country. We understand the importance of educating buyers on how land can be a profitable and enjoyable investment.

Our proof of successIN OUR 18 YEARS OF REAL ESTATE SALES, WE HAVE HELPED OVER 450 FAMILIES ACHIEVE A SUCCESSFUL

SALE OF THEIR HOME OR PROPERTY. WITH OVER $50 MILLION IN CAREER SALES WE ARE EXCITED TO BE

EXPANDING OUR BUSINESS TO INCLUDE RURAL AND AGRICULTURAL LAND AND FARM.

BY COMPARISON, THE TYPICAL AGENT HAS

7 YEARS OF EXPERIENCE AND HAS CLOSED

FEWER THAN 30 SALES.

8Xthe career sales

of the typical agent.

Source: First Multiple Listing Service

Our CauseWE HAVE EARNED THE DESIGNATION OF CERTIFIED MILITARY RESIDENTIAL SPECIALISTS SO WE CAN BETTER SERVE THOSE WHO

SERVE OUR COUNTRY. WE ARE PROUD SUPPORTERS OF THE WOUNDED WARRIOR PROJECT WHOSE MISSION IS TO FOSTER THE

MOST SUCCESSFUL, WELL-ADJUSTED GENERATION OF WOUNDED SERVICE MEMBERS IN OUR NATIONS HISTORY.

Client Raves “As I sit looking at my new home, I am so thankful for everything you did to arrange to make all my waiting come to a good end, so quickly! I feel like this home is where I belong, and am going to enjoy each day- wake up each morning thankful for your part in making this move possible!”

-GLORIA CRANE

“I can, and have referred several friends to Pat and Michelle for handling their real estate needs and they have been highly satisfied as well as I was. They were able to get my home sold in a down market at my asking price in Nov-Dec., a time of year when people are not house hunting. Through their diligence I had a binding contract in 3 weeks. Their pro-fessionalism, knowledge and responsiveness can not be beat. They were responsive to my inquiries and always kept me updated every step of the way and were personally interested in working for me.

She also guided me in the purchase of my new home, negotiating and working to get me the best deal possible in a very timely manner. They really care about their clients. Should the need arise, I will call on them again.”

-BARBARA GARRISON

“Thank you for taking this journey with us. We appreciate your patience and advice. You guys are awesome! You have our continued business and referrals.”

-PRINCETON & SHAQUANA PORTER

“More than 8 years ago, when I asked people to help me to find a Realtor, their names were brought up. So I decided to pick them which has been the right decision ever since. My mother in law, my sister in law and my friends have all used them and loved them too. 8 years later, their name is still in my head... I called them up again to sell a house. they have been VERY HELPFUL. You will love their work ethic and attitudes. They’re also very honest. You won’t regret it if you pick them.”

-SARAH OWEN

“As first time home buyers, Pat and Michelle made the experience fun, painless, and an overall great expereince. From the first we met to closing, the whole process was seamless all thanks to their professionalism, timeliness, and transparency. They explained each step clearly and kept us well-informed all while encouring us to make the best decision for us.”

-JOHN SEGGMAN 629 LANDING WAY

Client Raves “I wanted to thank you both for all the hard work that you did to get me into my new home and to sell my former home. I have used many real estate agents in my years but I have never experienced such a smooth transaction as I did working with you. You are an extremely organized and knowledgeable team and an asset to your profession. Not only did you do what was required of you as an agents, you went above and beyond.

I will never forget when you came to my former home the evening before the closing and helped me dig dirt in my yard until 10:00 P.M. to rectify mistakes made by the termite company. I would highly recommend you to family, friends and business acquaintances. I am certain you will provide the same exemplary service that you have provided for me.”

“I would like to take this time to thank you for your commitment and dedicaton to helping my friends sell their homes. It is such a pleasure to refer family, friends and associates to you for their estate needs, especially when I know they will receive hands on, personal attention. I also apreciate the special gifts, such as holiday goody bags, pumpkin bread, and calendars. I think these personal touches represent not only excellent sales and marketing tools, but more importantly attest to your attention to detail and individualized care for your clients.”

-EILEEN A. WARING

LOGANVILLE COUNCIL MEMBER

– DR. ERIKA L. RATCLIFFE

I whole-heartedly recommend Pat and Michelle to you as your Realtors. Prior to them listing our home in Grayson, it had been listed with another realtor for 160 days with no results. After that we contacted The Jones’s on the recommendation of a neighbor.They came to our home, made a professional presentation, and took a genuine interest in what we needed. The day we were leaving on vacation we signed the listing agreement. By the time we reached our vacation destination the same day, Michelle had faxed a purchasee offer. This buyer purchased our home and closed in 45 days. I would certainly call upon Pat and Michelle again.”

– D. KEITH BATES

How Property SellsUNDERSTANDING HOW BUYERS EVALUATE PROPERTY

The marketing done to promote your land will have only one purpose - to

increase awareness among potential buyers leading to in-person showings.

Once buyers reach your property, the job of marketing is over.

Your property must now compete with others in two areas;

Potential Use and Price.

If your land has more features or potential for income that appeals to buyers

(for example agrcultural farming or timber value) your property will stand out

as the better value.

Conversely, if your property lacks the features that potential buyers desire

(large percentage is considered wet lands) your only option is to compete on

price.

To be effective, your property should stand out as one of the top two to

three best values in your immediate market place.

PricePRICING YOUR PROPERTY FOR A SUCCESSFUL SALE

Your land needs to be priced competitively to sell. We will help you determine pricing so that you are competitive with the current market and current price trends.

No amount of marketing can sell an overpriced tract of land.

Many sellers are tempted to list their property with the agent who quotes the highest price.

Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your property.

Factors that Influence Market Value

• Supply & Demand• Economic Conditions• Asking & Selling Prices of Competing Properties• Your Properties Condition & Potential Uses

Factors with Little or No Influence on Market Value

• The Price the Seller Paid for the Property• The Seller’s Expected Net Proceeds• The Amount Spent on Minor Improvements

PricePROFESSIONAL APPRAISAL

The most effective method of pricing your land is to have a professional appraisal.

Benefits of having a professional appraisal:

• You receive an unbiased, third party opinion of the market value of your property.

• You are positioned to quickly recognize and respond to a market offer.

• You are positioned to effectively challenge a low lender’s appraisal of your property, maintaining your higher contract price. A lender will consider a well-known appraisers valuation - they will not consider an estimate provided by a real estate agent.

A property generates the most interest when it is first on the

market. The number of showing is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later misses the initial

excitement and fails to generate strong activity.

ConditionIF YOUR PROPERTY INCLUDES A HOME

With the typical agent, you only discover potential deal-killing repairs after you are already under contract - when the buyer hires a home inspector to scrutinize every aspect of your home.

With us - We will help you get your home prepped and ready to sell before it goes on the market. Homes sell because of accurate pricing and beautiful presentation. We know what it takes to make a terrific first impression that will get your home and property sold.

Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they

would live in your home - not what they would have to repair.

Additionally, your house will stand out from the competition as a better value and command a higher price.

We can also recommend trustworthy and professional contractors to address any repairs that are needed. The extent to which these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.

In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is move-in ready.

ConditionPOTENTIAL LAND USES

• Agricultural Farming- Row Crop: Peanuts, Soy Beans, Cotton, Corn, etc.

• Hunting & Fishing- South Gerogia has diverse wildlife that will appeal to outdoorsman

• Recreational Use- Examples include recreational vehicles, bird watching, shooting sports, plus much more.

• Pine Plantation- Government Assisted Programs• Forestry- Timber growth • Agritourism- Agriculturally based activities that bring visitors to a

farm: such as pick and pay• Cattle Ranching- Live Stock

These are some of the many income producing uses that buyers may be looking for. What does your property offer?

MarketingINTERNET MARKETING

Keller Williams Farm and Ranch is the rural land divison of Keller Williams Realty that has a nationwide network of land brokers working together for you. By listing your property with KW Farm and Ranch, your property will be advertised on various well known sites including:• www.FarmandRanch.com• www.LandsofAmerica.com• www.Landwatch.com• www.LoopNet.com

• www.TheJonesRealtyGroup.com - Our personal website where you property will also be marketed

• Produce a virtual tour of your property, placing it on the local MLS website to attract both local and big city buyers who may be looking for a weekend retreat or investment.

• Include your home in Keller Williams company intranet allowing KW Associates nationwide and internationally to see your property for sale.

MarketingINTERNET MARKETING

When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search engines and thousands of sites. Here are just a few of the sites where your home will be found. . .

• Your propety will be advertised on the Lands of America Partner Network of 350 websites.

• Exposure on LoopNet.com.• Syndication to LandandFarm.com

which is the fastest growing rural land marketplace-57% new visiting buyers every day.

www.landsofamerica.com

• 18 Million Page Views a Month• 3.4 Million Unique Visitors• 60% New to Site

MarketingSOCIAL MEDIA MARKETING

Your home or property will also be marketed on Facebook, the world’s leading social media site.

Facebook represents an opportunity to reach tens of thousands of local Georgia residents on a site where they already spend a lot of time.Visit The Jones Realty Group Facebook Business Page

LOCAL MARKETING

We will facilitate communication between buyers and local professionals to help answer questions they may have.• Local NRCS Agent- To answer questions about

government programs available to land owners and agricultural consulting.

• Land Clearing Consultant- To recommend and make changes to the property based on buyers wants and needs

• Agricultural Accountant- Discuss how the purchase may affect you financially

• Timber Company- To evaluate the timbers value on a piece of property

MarketingA MARKET WITHIN A MARKET

Keller Williams Realty was designed to reward real estate agents for working together. Based on the belief that we are all more sucessful if we strive toward a common goal rather than our own individual interests, we are confident that every Keller Williams professional shares the goal of serving you, our client, the best way possible.

Keller Williams Farm and Ranch Agents are local, accomplished experts in land sales and acquisitions including: agricultural land, timber land, ranch land, recreational land, equestrian estates, land development, hunting land and other specialties. The land specialists at Keller Williams Farm and Ranch are the clear choice when buying or selling rural property in North America.

Additionally, Keller Williams is the fastest-growing real estate company in North America and the number one largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

ServiceWHAT ELSE YOU CAN EXPECT FROM US

In addition to the services we’ve covered, you can expect us to provide the following:

• Attentive one-on-one service. Your needs always come first. We provide the service we agreed to, in the ways that work for you. Whether by phone or email that’s how we’ll do it.

• Regular communications regarding information about every aspect of our efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing properties, sales and what we should do to re-position your property to remain competitive.

• Assistance negotiating offers and preparing your Georgia Assocation of Realtors contracts.

• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

Thank you

Thank you for the privilege and opportunity to work with you. As always, feel free to call us if you have any questions. We look forward to meeting with you and helping you achieve a successful sale.

Pat and Michelle Rene’e JonesReal Estate ConslutantsKeller Williams Realty Atlanta PartnersSpecializing in Southeast Georgia

Pat: (770) 310-5974Michelle: (404) 702-9122

patandmichellejones@gmail.com TheJonesRealtyGroup.com