How to Survive the Next Housing Bubble Doug Chasick, CPM®, CAPS, CAS, Adv. RAM , CLP, SLE, CDEI

The Apartment Doctor™

AppFolio

Complete Solution Includes:

Web-Based Property Management Software

•Property management and accounting

•Online rent collection (free)

•Prospect / guest card tracking

•Marketing

•Website

•Payment processing

•Online applications

•Resident Screening

So You Run A More Successful Business

Grace Hill

• Leading Education Provider

• Apartment-Industry Specific Training

• Vision Learning Management System (LMS)

• www.gracehilllearning.com

Polling Question #1

Compared to my 2013 annual budget, my 2014 annual budget has rent increases that are:

•The same as 2013 rent increase amounts

•Greater than 2013 rent increase amounts

•Less than 2013 rent increase amounts

The Predictions

7. The “Shadow Market” lives

6. Another bubble is on the way

5. Jobs = households = demand

4. Location, location, location

3. Service will trump price

2. Inclusive pricing rules

The Number 1 Prediction:

Authenticity WINS!

Polling Question #2

In order to compete effectively, I must have:

•Access to my data anywhere, any time, using any device.

•Complete integration of my data through a single portal

•The ability to design custom reports

Listen.Do. Prosper. The Apartment DoctorDouglas D Chasick

Everyone!

11/21/13

Here

1. All NOI is local

2. It’s all about your front line staff

3. It’s all about your customers

4. Maintenance rules

5. Be user-friendly

Polling Question #3

Based on these predictions, I feel that my co-workers and I need the most development in this area in order to be competitive:

•Positioning ourselves as more desirable than the “Shadow Market”

•Improving customer service, and marketing this strength

•Streamlining our pricing

•Getting “real”

6. Fire worst customers now

7. Stop talking about retention – just retain!

8. Measure or die

9. It’s all about the

10. Treat problems, not symptoms

Polling Question #4

I think the most important element of my 2014 management plan should be:

•Increased training and development for all on-site staff

•Detailed and frequent measurement and analysis of KPIs

•Reviewing and revising systems to ensure efficiency

•My early retirement!

For more information

www.census.gov

www.corelogic.com

www.realtytrac.com

www.rentrange.com

http://www.nmhc.org/Content.cfm?ItemNumber=55508

Thanks for attending!Doug Chasick, CPM®, CAPS, CAS, Adv. RAM , CLP, SLE, CDEI

The Apartment Doctor™