How to - Comprehensive Marketing Plan & Competitive Pricing Strategy

Comprehensive Marketing Plan and Competitive Pricing Strategy

Pete Sabine Experience Innovation Results Real Estate Marketing & Sales Consultant Pacific Union Real Estate (925) 297-5335 [email protected]

Consultation and preparation

Recommend relevant pre-sale property inspections

Recommend repairs

Recommend cosmetic updating

Professional Staging Consultation

Inspection Preparation Checklist

Obtain repair and updating estimates

Meet with Client – provide guidance to complete all required disclosures

Order required disclosure reports

Home Warranty - order Seller Protection Policy

Open pre-sale escrow file and order a Preliminary Title Report

Building Permit search – obtain copies of all permits on record

Obtain Condo Cert from HOA manager (if applicable)

Schedule cleaning services Our List Price strategy incorporates several key factors and perspectives:

The objectives of my clients o Urgent need to sell as soon as possible o Ability to “time the market” to benefit from limited competing supply with high demand o Resources available to make cosmetic and/or repair improvements to obtain the highest

possible sales price o Sell “as-is” versus fully optimized property presentation including professional staging

Local Real Estate market trend and conditions o Supply and Demand, Average Days on Market, Seller sales concessions o Buyer’s Market or Seller’s Market o Median Local Sales Price versus the estimated value of the property o Current volume of Pending Sale transactions versus Active Listings o List Price to Sales Price ratio

Macro- economic conditions o Mortgage interest rates o Availability of financing o Tightening or loosening credit, appraisal and loan underwriting requirements

Active qualified buyers for residential real estate base their decision to buy a home driven by its emotional appeal and supported by a perception of fair market value of the List Price when compared to other available homes for sale in the area with similar intrinsic qualities. When financing is a part of the purchase transaction, the agreed upon Purchase Price must meet real estate appraisal guidelines supported by using recent nearby sales (past 90 days) of like-kind Sold Properties and including current Pending Sales and Active Listings.



The art of pricing a home accurately is to analyze the above stated perspectives and factors to determine a range of Fair Market Value and then select a List Price within this range and make any pricing course corrections if needed, within the first 3 to 4 weeks of full market exposure (MLS). When a property in high demand is offered for sale in a "Seller's Market", I usually recommend a specific date after the MLS debut date to review offers to generate competing offers and the highest possible sales price. Pre-MLS Marketing Campaign • Professional property photography • Social Media - Create Facebook Open House Targeted Ad Campaign • Social Media- Create Facebook Ad Campaign • Social Media-Post Visual Tour on Facebook • Create and print color Property Brochures • Visual Tour Create photo tour and YouTube video in Visual Studio • Post “Coming Soon” Trulia Featured Property Ad and Open House Dates • Post “Coming Soon” Zillow Ad and Open House dates • Post “Coming Soon” to Top Agent Network of 300 top local Realtors • Post to Pacific Union Great Properties broadcast email database of top local

East Bay Area Realtors • Install a For Sale sign with “Coming Soon” sign rider • Create Single Property Website with vanity URL • Zillow- Claim Property and confirm accurate listing information MLS Marketing Campaign • MLS-Input Listing into MLS System • Place on MLS Broker Tour Open House

(Monthly until we have an accepted purchase agreement) • Marketing Report - screen shots of MLS hit count by the public and Realtors • Syndication - Input MLS Listing to Postlets.com • Open House – post to Contra Costa Home Search Facebook Page • MLS-Upload disclosure/report package • MLS - Post Offer Review Date • Syndication - Submit Property Information to Pacific Union affiliate marketing channel partners • Recurring Activity - Schedule open house • Recurring Activity - Order Print Media Advertising • Visual Tour – post to Realtor.com • Marketing Report-Obtain agent showing feedback • Trulia- add info/open house/seller report • Lockbox-Install Supra Lock Box • Social Media - Post MLS Listing via Postlets • Print Media-Obtain 200 Addresses for Listing Announcement Postcards • MLS - Submit listing to Homes Open Today web site • VisualTour- add tour to Realtor.com • Print Media - mail Just Listed/ Open House postcards



We provide a Communication and Performance Guarantee... Our client may cancel the Listing Agreement any time prior to an accepted Purchase Agreement if we do not deliver our services as promised. Here are some of the communication channels we provide for our clients: • Automatic MLS email listing notifications for our clients with real-time

competing Active Listing info • Marketing Update Report with 24/7 back-end site access for our clients • Weekly Market Update Reports • Monthly Cumulative Market Update Reports • Monthly Competitive Market Analysis Update Reports • Showing feedback email surveys sent in real time to our clients • Weekly MLS, Zillow & Trulia traffic performance reports sent to our clients • Professional Transaction Coordination service provided at no cost to you We also provide in-person and/or conference call consultations to review the above information and to provide strategy and advice around marketing or pricing adjustments for our clients. We empower our clients. Educating and providing our clients with the best information and intelligent options are critical to ensuring a client is most satisfied with a home sale or purchase. Our professionalism is evident in everything we do. Working in our clients’ best interest and building long-term relationships based on mutual loyalty, yields trust and confidence. Our teamwork guarantees quality service. Our highly-skilled client support specialists help coordinate virtually every aspect of the transaction whether it be creating marketing materials, providing you with status reports, managing the escrow process or arranging and coordinating any needed inspections. This enables me to focus on contract negotiations and strategies for our clients. “I began my real estate career with the Orinda office of Mason McDuffie in 1985. There are only two ways to know if I am doing my job well— by the number of clients who come back to work with me, and from referrals to their friends and family. I measure my success by repeat and referral business. My number one priority is delivering on my promise of providing my clients with the best possible transaction experience. The evidence of my success is expressed by the commentary from some of my cherished clientele.” – Pete Sabine Visit Zillow.com/profile/PeteSabine/Reviews

http://zillow.com/profile/PeteSabine/Reviews