How The Stenger Group Can Help You

Receptive.

Responsive.

Effective.

417-880-1174 (direct)

[email protected]

www.thestengergroup.com

1625 E. Primrose, Springfield, MO 65804

In This Section

Meet Bev Stenger

Meet Holly Stenger

Meet Stacey Gold

Who We Are

At Murney Associates Realtors

B orn and raised in Springfield, Beverly Stenger

has lived and worked in the area all her life. She

graduated from SMSU, now Missouri State Univer-

sity. Bev helped found the Springfield Regional Ballet

and started many successful small businesses, before

directing her efforts to selling real estate more than

20 years ago.

In her first year in real estate, Beverly’s sales ex-

ceeded $1,000,000. She has been a multimillion-

dollar top producer every year since.

Many current clients are people she served years ago.

Repeat business offers the highest testament to the

quality of her service.

Beverly Stenger

At Murney Associates, Realtors

Holly Stenger


H olly Stenger is happiest when she is engaging

with people and getting to know them. Her

love of people is built on a firm foundation that

started with the warmth and closeness that only a

strong family can create. Besides being close to her

parents and sisters, she had a close bond to her

grandmother, Maxine, who always provided a spe-

cial place for her that was surrounded by acceptance

and a depth of love that was unconditional. When

Holly was just a child, she learned to have that same

acceptance toward others.

While growing up in Springfield, Missouri, Holly's

family encouraged her to set goals and work hard to

achieve those goals. After graduating with a master’s

degree in clinical psychology from Pepperdine Uni-

versity in Los Angeles, she sought out those who

needed help the most. Holly counseled addicts at

Sigma House in Springfield and HIV–positive clients

at AIDS Project Los Angeles and worked

with abused and neglected children as an employee

of the Missouri division of family services, trying to

positively affect their lives. Maxine always taught

her no matter what the circumstances, people were

doing the best they could and deserved to be treated

with compassion and kindness. This attitude about

people and life are still at work today in Holly's

views in real estate.

By deciding to return home to Springfield, Holly

is able to work in the city and with the family she

loves. Today, she finds great purpose and pleasure

in helping people with their specific real estate

needs.

Call Holly and begin the journey of talking to

someone who will listen, genuinely care about you

and your family, and accompany you on those steps

toward the sale or purchase of your family

home. You will find in Holly a rare willingness to

put your interests above the interests of everyone

else, including her own. The lessons from her par-

ents and grandmother still ring true in her today as

she treats you fairly and compassionately. Nothing is

more important to her than that.

Holly Stenger

(continued)


S tacey Gold, a licensed attorney and real estate

agent, completes The Stenger Group. A native of

Springfield, Stacey uses her real estate knowledge,

legal expertise, and compassion to serve all of The

Stenger Group’s clients. Her charity work, from the

boards of the Missouri Victims Center to the Spring-

field Regional Ballet, exemplifies her strong commit-

ment to the city and its people.

Stacey’s contributions to The Stenger Group often

involve providing support and backup to the other

team members. The Stenger Group firmly believes

that a layered, team approach prevents the clients’

needs from falling through the cracks. This extensive

coverage is just one of the many ways The Stenger

Group stands out.

Stacey Gold


In This Section

Guidance and expertise

Extensive advertising

Personal service

Services We Deliver


W hen you are ready to sell

your home or property,

you deserve to have the best consult-

ants on your side. The Stenger

Group has been in this business for

more than 20 years and consistently

ranks in the top five producers

within the company. The group of-

fers you their broad experience in

residential real estate as well as intri-

cate knowledge of Springfield and

the community. Let them put their

expertise to work for you.

I n your first meeting with The Stenger Group,

we will discuss what you want from the sale of

your property and what you need from its sale. We

will give you a comparative analysis of the closing

sale prices of other, similar homes in your area.

Then we will put our expertise to work for you and

provide you with our opinion of the best listing

price for your home.

Next, we will walk you through the sale process,

from getting your home ready for market to what to

bring to the closing. From The Stenger Group, you

can expect:

Personal, prompt service

A willingness to listen to you

Satisfied, repeat clients

Guidance and Expertise


T he Stenger Group strives to market its list-

ings extensively and aggressively. After sign-

ing with us, your property goes into the Springfield

multi-list database, the regional tool agents use to

help buyers find their desired properties. Nearly

simultaneously, your property goes up on REAL-

TOR.com, the Murney Associates Web site, and

on The Stenger Group’s Web site.

The Stenger Group is one of the few realtors in

Springfield using the most powerful online real es-

tate marketing program in America on the No. 1

real estate site, www.REALTOR.com.1

The Stenger Group has purchased four premium

positions in three zip codes: 65809, 65804, and

65807. When someone searches in these zip codes

on REALTOR.com, one of our listings comes up

on the search page, regardless of the search criteria

the buyer has entered.

This high-value, premium placement can give your

home 10 times more exposure, on average.2 This

additional exposure is created to increase demand

and help your sell home for more.

1 Media Metrix – Number of unique users on REALTOR.com® each month of 2007

2 Based on REALTOR.com® internal analysis for May 2007 average measure of property showings with Featured Homes versus property showings for non-Showcase Listings.

Online Advertising


F eaturing your home on REALTOR.com is just one of the key ways we are leverag-

ing recent changes in home buyer behavior to get your home the maximum expo-

sure it deserves. Consider these other facts:

Buyers are nearly five times more likely to find the home they purchase online than

in the newspaper.1

77% of home buyers used the Internet to search for homes in 2005, up from 15% in

2004 and only 2% in 1997.1

Home buyers spend more time on REALTOR.com than any other real estate site.

80% of the time buyers spend online searching for homes is spent on REALTOR.com.2

More than 6.5 million prospective home buyers and sellers use REALTOR.com each

month.3

Home buyers say the two most important features are photos and detailed descrip-

tions.2 The Stenger Group makes sure your listing has both of these features online.

1National Association of Realtors. Profile of home buyers and sellers 2005.

2Media Metrix – Based on reporting of the time online users spent during 2005 on REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisers/brokerages

3 Media Metrix – Number of unique users on REALTOR.com® - January 2008

Internet Presence:

Where the Buyers Are


T hrough its affiliation with Murney Associates, The Stenger Group’s listings also ap-

pear on numerous other real estate Web sites. HomeFinder.com, for example, con-

nects home buyers, sellers, and real estate professionals at one of the most trusted source

for local real estate—your newspaper's online real estate section. Homefinder.com has

combined the strength and resources of a nationally branded site with a network of more

than 130 newspaper real estate sites across America, including the ChicagoTribune.com,

Azcentral.com, and MiamiHerald.com. With more than 3.2 million property listings,

HomeFinder.com is able to deliver a full snapshot of the local market to home buyers and

sellers, while delivering solutions to agents, brokers and builders that offer choice and

results nationally and in targeted areas. More than two million people visit Home-

finder.com each month.

Here are other sites where potential buyers can find your home:

Internet Presence:

Where the Buyers Are


http://HomeFinder.com

http://ChicagoTribune.com

http://Azcentral.com

http://MiamiHerald.com


Because of this astonishing trend, we are changing our focus from display-

ing your home in the newspaper to maximizing its exposure online. Buyers

are not looking for homes in newspapers or homes magazines. They are

looking online. You can now benefit from this enhanced presence on REAL-

TOR.com, where your home will stand out to more than 6.5 million indi-

viduals each month. 1

1 Media Metrix – Number of unique users on REALTOR.com—January 2008.


Where Buyers are

Going Online



We are to market your home more than 50 real estate and franchise sites, including:

Where Your Home Will

Be Online


T he Stenger Group also par-

ticipates in the Google Ad-

words program. We pay for our

Web site to come up more fre-

quently in searches concerning

real estate in Springfield. This

program directs more potential

buyers to the Stenger Group’s

web page, on which your home

will be featured.

A lthough the home buying trend is online, we still want to make sure your home reaches as

many potential buyers as possible.

Print advertising is another part of our marketing plan. We advertise in the Springfield News-Leader at least five days a week, including Saturday’s and Sun-day’s editions.

Print Advertising


The Sunday’s real estate section of the Springfield News-Leader is read by nearly 40,000 people each week, making it the most-

read print media source for real estate in southwest Missouri.

The Saturday Springfield News-Leader is read by more than 80,000 people each week Of Saturday’s read-ership, 44% of the households have incomes of $75,000 or more.

K eeping clients apprised of the advertising and

showing activity of their homes is a top prior-

ity for The Stenger Group. Every other week, clients

receive an e-mail update about how often their homes

were shown and where and when their homes are be-

ing advertised. The Stenger Group then follows up

with the agents who have shown these houses for

feedback. We relay that feedback to you.

Another integral part of our commitment is being ac-

cessible to you. We provide direct phone numbers

and personal e-mail addresses so that clients can con-

tact us any time with questions or concerns.

Personal Service


In This Section

Here is a detailed

list of the steps we

take to sell your

home

Time Line of Events


First 24 hours: Place home on the MLS and on REALTOR.com. Place home on www.murney.com. Enhance listing on REALTOR.com by uploading multiple pictures and expanding descriptions. Place sign in the yard. Deliver all papers to you that need to be signed.

Second day:

Create an attractive, color brochure of home. Create and post an open-house flier (optional). Place home on Murney Associates Realtors homes tour. Enter all pertinent information in database management system.

Third day:

Search database to find prospects who are looking to buy homes immediately. Discuss the listing with other realtors to find potential prospects. Send an e-mail to any clients who have expressed an interest via the Internet.

The first month:

Monitor all activity from showings, and provide feedback to you. Follow up with any interested parties. Advertise your home in the newspaper.

The second month:

Re-evaluate the price. Review marketing strategy with you. Reintroduce the property to agents via e-mail, alerting them of the price reduction.

The third month:

Review market conditions, and review and repeat any or all marketing strategies that have been applied during the first month. Call any agent who has shown property to re-kindle interest.


Marketing

Calendar

In This Section

What to do before you

list your home

How to make your home

more marketable

Remodeling that pays

Getting Your Home

Ready to Sell

Ways You Can Prepare Your Home for Market

Get a pre-sale home inspection so you will be able to make repairs before buyers be-

come concerned and consider canceling the contract.

For repairs you decide not to make, get estimates from reliable providers. This way,

buyers will have a better sense of how much these repairs will cost if done.

Have a termite inspection to ensure the property is not infested.

Gather warranties and guaranties on items that will remain with the homes, such as

appliances and the furnace.

Fill out the disclosure form The Stenger Group has provided. Take time and list all

problems, however minor, to reduce liability for you after the sale.

Reprinted from REALTOR Magazine Online by permission of the National Association of

Realtors. Copyright 2005. All rights reserved.


Getting Ready

to Sell

Ten Ways to Make Your Home More Marketable

Get rid of clutter. Throw out or file stacks of newspapers and magazines. Pack away

most of your small decorative items. Store out-of-season clothing to make closets

seem roomier. Clean out the garage.

Wash your windows and screens to let more light into the interior.

Keep everything extra clean. Wash fingerprints from light-switch plates. Mop and

wax the floors. Clean the stove and refrigerator. A clean house makes a better first

impression and convinces buyers that the home has been well maintained.

Get rid of smells. Clean carpeting and drapes to eliminate cooking, smoke, and pet

odors. Open the windows.

Put higher-wattage bulbs in light sockets to make rooms seem brighter, especially

basements and other dark rooms. Replace any burned-out bulbs.

Make minor repairs that can create a bad impression. Small problems, such as sticky

doors, torn screens, cracked caulking, or dripping faucets, may detract from the

home’s appeal.

Tidy your yard. Cut the grass, rake the leaves, trim the bushes, and edge the walks.

Put a pot or two of bright flowers near the entryway.

Patch holes in your driveway and reapply sealant, if applicable.

Clean your gutters.

Polish your front doorknob and door numbers.




Getting Ready

to Sell

Remodeling that Pays Upgrading your home is always appealing. But which enhancements really get you a good return on your money when it’s time to sell? The 2003 Cost vs. Value Report by Remodeling magazine and REALTOR Magazine has the answers:


Getting Ready

to Sell

Room/Improvement 2003 2002 Variance

Bathroom Remodel

Midrange 89.3% 87.5% 1.8%

Upscale 92.6% 91.0% 1.6%

Bathroom Addition

Midrange 95.0% 94.2% 0.08%

Upscale 84.3% 81.4% 2.9%

Major Kitchen Re-

Midrange 74.9% 66.6% 8.3%

Upscale 79.6% 79.8% -0.2%

Master Suite

Midrange 76.4% 75.1% 1.3%

Upscale 76.9% 76.8% 0.1%

Family Room

Midrange

80.6%

79.5%

1.1%

Continued on next

page

Remodeling that Pays (continued)

Reprinted from REALTOR Magazine Online by permission of the National Association of Realtors. Copyright 2005. All rights reserved.


Getting Ready

to Sell

Room/Improvement 2003 2002 Variance

Deck 104.2% N/A N/A

Basement Remodel 29.3% 78.7% 0.6%

Siding Replacement 98.1% 79.1% 19.0%

Window Replacement

Midrange 84.8% 73.8% 11%

Upscale 87.0% 77.0% 10%

Attic Bedroom 92.8% N/A N/A

In This Section

Closing costs of sellers

How much you will net

at closing

What and whom to bring

to the closing

The Ins and Outs of

Closing


The Closing Costs

of Sellers

Here are the costs to sellers at closing: 6% real estate commission $150 title company fee $150 title search Prorated taxes Any repairs that you choose to make after the home and termite inspec-

tions


What You Will Net

Closing Costs for Sellers

Mortgage payoff and outstanding

interest

Prorations for real estate taxes

Prorations for utility bills, condo

dues, and other items paid in arrears

Closing fees charged by closing spe-

cialist

Title policy fees

Survey charge

Transfer tax or other government

registration fees

Brokerage commission

Total

Reprinted from REALTOR Magazine Online by permission of the National Association of Realtors. Copyright 2005. All rights reserved.

To find out how much money you will net from the sale of your

house, add up your closing costs and subtract them from the sale

price of the house.

Who is Present

Many people may attend the closing: you, a member of The Stenger Group, the buyer,

the buyer’s real estate agent, the buyer’s Lending agent, and an escrow agent from the

title company. During the meeting, which usually takes an hour, you and the buyer

will review and sign all relevant closing papers separately. After the funds have been

disbursed, the sale of the property is final.

What to Bring

In the rush of selling your home, don’t forget to bring the following items with you:

Photo ID

Keys and garage door openers

Torrens certificate (if you have a Torrens property)

Code compliance, if necessary

If the property has more than one owner, both owners need to attend

Cashier’s check if money is owed

Copyright 2005. Carol Jones Realtors, Inc. A HomeServices of America, Inc. company. All

rights reserved.


What and Whom to

Bring to the Closing

In This Section

A quick to-do list

When moving out of

town

Items to give to the new

owners

Moving Tips


Here are some steps to take to make your move more smooth: Give your forwarding address to the post office, usually two to four weeks ahead of

the move. Notify your credit card companies, magazine subscriptions, and bank of the change of

address. Develop a list of friends, relatives, and business colleagues who need to be notified of

the move. Arrange to have the utilities disconnected at your old home and connected at your

new one on the day of closing. Cancel the newspaper. Check insurance coverage for moved items. Movers usually cover only what they

pack. Clean out appliances and prepare them for moving, if applicable. Note the weight of the goods you will have moved because long-distance moves usu-

ally are billed according to weight. Watch for movers that use excessive padding to add weight.

Check with your condo or co-op about restrictions on using the elevator or certain

exits. Have a ―first open‖ box with things you’ll need most. These could include toilet pa-

per, soap, trash bags, scissors, a hammer, a screwdriver, pencils and paper, cups and plates, water, snacks, and toothpaste.




A Quick To-Do List

Here are some steps to take when moving out-of-town: Get copies of medical and dental records and prescriptions for your family and your

pets. Get copies of children’s school records for transferring. Ask friends for introductions to anyone they know in your new neighborhood or

town. Consider special car needs for pets when traveling. Let a friend or relative know your travel route or plans. Carry travelers’ checks or an ATM card for ready cash until you can set up a new

bank account. Empty your safety deposit box. Put plants in boxes with holes for air circulation if you are moving in cold weather.


Realtors. Copyright 2005. All rights reserved .


When Moving

Out of Town

These items are helpful to the new owners:

Owners’ manuals for items left in the house.

Warranties for any items left in the house.

A list of local service providers, especially those who have repaired items in your

home.

Garage door openers.

Extra sets of house keys.




Items to Give to the

New Owners

The Stenger Group 417-880-1174

1625 Primrose, Springfield, MO 65804

Fax: 417-823-9645

www.thestengergroup.com

Beverly Stenger

Direct Phone: 417-860-8948

[email protected]

Holly Stenger


[email protected]

Stacey Gold


[email protected]

How to Contact Us

Real Estate

How The Stenger Group Can Help You