Comparison of Features in MLS Systems and New Offerings

HAR’s Real Estate Information Symposium

March 30, 2010

Gregg LarsonClareity Consulting

Texas Redneck BBQ…

Brief Recap of Modern MLS Features

• Organize the world's information geographically

• Google Maps API• Google Earth API (satellite and aerial imagery)• Google Street View• Exposure for listings on Google Maps (most

accurate if from MLS)• Holistic local search experience for consumer

• Zestimate API for MLS or web site integration• MLS data makes them more accurate• #2 site for exposure for listings (comScore Jan 2010)

• #1 in iPhone and Android apps downloaded• Directories, Local Experts, Community• Consumer Advice from professionals• National public records database

• National database of real property information• Free public records to all MLSs• Realtor Valuation Models (RVM)• RPR report – mash up of local demographic,

school, neighborhood, psychographic data• Advanced stats, reports, trends• REALTOR® only – “walled garden”

• #1 site for listing exposure• RPR version 1, national tax database (91M)• New FIND tools for consumers and pros• Advanced search, solds, heat maps, stats,

school, neighborhood info, AVMs, etc.• API for MLS - or SSO access from MLS• Consumer focus, but full unfiltered data for

pros (e.g. owner’s name, mortgage amount)

• Leading MLS System provider• Broker and agent tools• National leader in public records • Revenue share program for any MLS• Clear on non-permitted uses, e.g. marketing• Leader in AVM and analytic report sales• Realist ValueMap AVM (RVM)• Web Information Network (Data Co-op)

Value Proposition Comparison GridGoogle Zillow R.comFind RPR CoreLogic DI Yourself

Consumer facing

Yes Yes Yes No No You Chose

Agent tools No Yes Yes Yes Yes -$ Yes - $

National tax records

No Yes Yes Yes – free Yes - $ Yes - $

API for inside MLS

Yes - $ Yes Yes Partial -PDF

Yes N/A

MLS revenue

No No No No Yes Possible

AVMs No Yes Yes – 3 or 4 Yes Yes You Chose

Discussion Forums

No Yes Yes No No You Chose

Possible Scenarios

It’s not about picking only one partner…1. Pick zero - do nothing!2. Do it Yourself – Onboard, eN, inside your MLS3. Pick only one – Zillow, Google, RPR, FA

Corelogic, or Realtor.com4. Select a combination of partners that best

suits your MLS

Conclusion

• Increased investment and innovation in last 18-24 months

• Competition is good for the industry - and it’s nice to have choices

• Choices are possible because of MLS Systems!• The Real Question is: How does your MLS

provide maximum value to your members?