GETTING STARTED WITH VIDEO

TOOLS OF THE TRADEWhat to Use – External Microphone

Lavaliere or Lapel Microphone

Around $20.00 - $25.00

Allows you to connect to a dedicated microphone for eliminating wind noise. Allows more direct audio.

TOOLS OF THE TRADE

What to Use – External Microphone

• Rode Shotgun Mic

• About $150.00

TOOLS OF THE TRADE

What to Use – External Mic

• IXY Stereo Recording Microphonefor IPhone by RODE

• About $150.00

TOOLS OF THE TRADE

What to Use – LIGHTING

• Softbox Video Lighting

• Amazon.com

• $100,000 - $200,000

GET COMFORTABLE

WITH HOW YOU LOOK

AND SOUND

How You Look on Video

How You THINK you Look on Video

People do business with people they know, or THINK they know

Best Practices for Video

• Tell your Story

• Start Small and Simple – Get fancy later

• Keep it Authentic

• Make it Fun and Keep it Short

• Be Clear, To the Point, and Informational

TOOLS OF THE TRADE

What to Create• Introduction Videos

• Informational Videos

• Role Playing Videos

• Lead Cultivation

• Testimonials

• Listing Videos

TOOLS OF THE TRADE

What to Use – Video Editing

• PC – Windows Movie Maker, Pinnacle Studio Plus, Camtasia

• Mac – iMovie, Final Cut Pro, ScreenFlow

• FREE – Youtube.com

WHAT TO DO WITH YOUR VIDEO

Upload to Video Channels

• Embed on Websites

• Use on Blogs (vlog)

• Create Drip Email

• Share on Social Media Channels

Use the embed code to add the video to your Marketleader website.

Add Videos to the Community Pages, Main and Sell Pages, and Career pages of Marketleader sites

Use the embed code to add the video to your Marketleader website – Great for COMMUNITY PAGES

REMEMBER THE WEB ENVIRONMENT

Videos rank HIGH on SEARCH

• Use Keywords

• Use Call to Action

• Use LINKS

• Always drive BACK to your site and never away