Delaney Listing Presentation

DRE# 01769672

Prudential Real Estate“Highest Satisfaction for Home Sellers

Among National Full Service Real Estate Firms”

Prudential Real Estate Affi liates, Inc. received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2010 Home Buyer Seller StudySM. Study based on 3,096 total evaluations measuring 5 fi rms and measures opinions of individuals who sold a home between March 2009 and April 2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit jdpower.com

J.D. Power and Associates

The single most important decision you’ll make when selling your home is which company and agent you’ll choose to represent you in the sale.

With more than 900 of the finest agents in the business today, our Prudential California Realty firm proudly offers national recognition along with local expertise. Our agents are committed. Through continuous training throughout their careers they learn to understand the complexities of real estate transactions, economic cycles, market conditions, pricing and negotiating strategies. They’re also trained in risk management strategies to help our home sellers recognize and avoid legal pitfalls during the course of a transaction. Selecting a Prudential California Realty agent to represent you is the first step to not only getting your home sold, but getting your home sold for more.

Every Prudential California Realty sales professional is supported by an experienced Sales Manager who can assist him or her in navigating through the transaction.

Our sales professionals are further supported by a professional marketing department that assists the agent in getting the proper online and offline exposure needed to get your home sold.

Top Quality Professionals

96% OF CONSUMERS RECOGNIZE THEPRUDENTIAL NAME NATIONWIDE

96%

NATIONWIDE STATISTICS:• 64,000 real estate sales professionals

• 2,100 offices

• $170.6 billion in sales volume in 2009

• 616,000 transactions

• Over 130 years of trust and confidence with consumer investments

• Over 20 years of trust with real estate

• Prudential spends over $90 million a year on high-profile advertising designed to keep its name at the forefront in Real Estate and financial services

• Prudential’s powerful image helps bring buyers to your door

PEOPLE WANT TO DO BUSINESS WITH COMPANIES THEY TRUST.

PRUDENTIAL’S NAME ON YOUR HOME ENHANCES ITS IMAGE FOR BUYERS.

The Name Buyers and Sellers Trust

To sell your California home, turn to a Prudential California Realty professional who can masterfully launch your property into this vast network of offices and agents as well as the broader real estate market — both online and offline.

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Puerto Vallarta

Cabo San Lucas

Acapulco

Mazatlan

Cancun

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PALOSVERDES

YORBA LINDA

ANAHEIM HILLS

MISSION VIEJO

SANTA BARBARA

33

VENTURA

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135

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ARROYO GRANDE

SANTAMARIA

ORANGEPALM DESERT

LA QUINTA

TEMECULA

(702) 315-1919

DANA POINT

LAGUNA BEACH

SAN LUIS OBISPO

IRVINERANCHO SANTA MARGARITA

RANCHO MIRAGE

LAGUNA NIGUEL

SANTA YNEZ

154

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Prudential California Realty’sNetwork of office locations

throughout Southern California.

Powerful Reach:The Prudential Real Estate Network Offices

National Standings

Ranked #11 in the Prudential Network

Our Prudential California Realty firm is one of the largest residential real estate firms in Southern California. Established in 1998, we’ve grown from a single office to become the top firm in virtually every market we’re in. Currently, we rank within the top 19 real estate companies in the North American Prudential network, operating three separate real estate sales corporations in Orange, Riverside and San Bernardino counties under a common Prudential California Realty banner. Combined, these corporations comprise 9 offices and more than 900 sales professionals listing and selling more than 5,000 homes locally in 2007 alone, valued at more than 2.7 billion dollars in listing and sales volume.

The passion, commitment and active involvement of the company’s owner shine through every aspect of the signature Prudential experience:

Exceptional Service… Superior Results.

Rich Cosner | President

The Signature Prudential Experience:It’s Beyond Compare.

In 2008, the combined total annual sales volume of all members of the Prudential Real Estate Network reached $129.4 billion — an increase of 334.2% from 1991’s $29.8 billion.

SALES VOLUME

The number of transaction sides reported by Prudential Real Estate sales professionals in 2008 was 406,000 — a 102.0% increase since 1991.

$29.8 Billion

Source: Prudential Real Estate Report on Key Historical Statistics

$129.4 Billion

©2009, The Prudential Insurance Company of America. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company.

and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.

TRANSACTIONS

In 2008, the Prudential Real Estate Network grew through company sales, mergers, acquisitions and recruiting. With nearly 1,940 offices, the Prudential Real Estate Network has increased its presence by 123.2% in the United States and Canada since 1991.

The Prudential Real Estate Network has approximately 62,000 sales professionals — a 160.5% increase since 1991.

Network Growth

201,000

406,000

OFFICES

869

nearly 1,940

23,800

approximately 62,000

SALES pROFESSIONALS

Source: Average Sales Price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. forfranchise networks recording at least 25,000 closed transaction sides in 2008, as reported in the 2009 Real Trends 500.

$219,490$206,756

$166,706

$344,232

$244,163$229,714

Prudential Real Estate has theHighest Average Sales Price.

ERA Coldwell Banker Century 21 Keller Williams RE/MAX

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© 2009. Prudential Financial. Prudential Real Estate brokerage services are offered through the independently ownedand operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financialcompany. and Prudential are registered service marks of The Prudential Insurance Company of America andare used herein under license. Equal Housing Opportunity.

$235,979

RealtyExecutives

The Signature Prudential Experience:It’s Beyond Compare.

EXPOSURE CREATES DEMAND.DEMAND DRIVES THE PRICE.GREATER DEMAND EQUALS HIGHER PRICE.

Prudential revolutionized Real Estate by adopting the law of retail pricing and marketing to create the highest price for your home.

Demand Drives Value

My challenge is to create the demand for your property that attracts more buyers, providing you the best possible outcome.

This requires careful market driven strategies and solutions:

1. AGGRESSIVE PRINT EXPOSURE

2. EXPANSIVE ONLINE EXPOSURE

3. INTENSIVE LOCAL AND NATIONAL NETWORKING

4. CUSTOM DIRECT MAIL ADVERTISING AND MARKETING MATERIALS

It takes a skillful combination of marketing techniques to direct maximum attention to your home. I will devise a custom plan designed to bring qualified buyers to your door.

Attracting Buyers:A Multi-Channel Approach

Prudential California Realty is one of the largest local real estate advertisers. From top real estate magazines to the Wall Street Journal, our company is consistently seen where it counts — making it more likely that buyers will begin their home search with Prudential.

Coastal Living 85,000

Coast Magazine 45,000

Coastline Pilot 16,000

Coto De Caza News 21,000

Daily Pilot 84,000

The Pilot 20,000

Daily Variety 80,000

The Desert Sun Saturday 75,000

Dream Homes International 60,000

Dream Homes Orange County 60,000

California Home 100,000

Saddleback Valley News 50,421

Union Tribune San Diego No. County 136,830

Sun Post 10,882

Press Telegram Saturday 178,122

Press Telegram Sunday 190,725

L.A. Times 380,608

North County 146,254

The Ladera Post 6,365

Fine Homes International 30,000 (Including select New York Times insertion)

Los Angeles Times Sunday Orange County 287,631

Los Angeles Times Saturday Westside 205,003

Los Angeles Times Inland Empire 160,143

Register Home Finder 381,000

Press Enterprise 179,965

Canyon Life & Rancho Santa Margarita News 17,245

Ladera Ranch News 11,000

Tustin News 26,747

Pennysaver 52,500

Preferred Homes 80,000

Homes & Land 57,000

Wall Street Journal Global Edition 1,990,000

Wall Street Journal Southwest Edition 187,000

MEDIA CIRCULATION MEDIA CIRCULATION

High Profile Print Exposure

of home buyers use the Internet when searching for a home. Ourcompany listings appear on a range of high-traffic Web sites.

Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.90%

Sweeping Online Exposure

Estates Marketing and Networking

Showcasing upscale signature properties is truly an art. It requires access to sophisticated, state-of-the-art online and print marketing vehicles, a network of connections to reach elusive upper-tier buyers, and confident expertise in negotiating high-end transactions.

Prudential California Realty has a history of selling fine homes. While its focus has widened significantly over the years, the firm has retained and strengthened its superb connections and reputation in upscale communities throughout Southern California. Through Prudential’s Fine Homes programs, operated by firms across the nation, we consistently attract the finest estate specialists in the field to deliver the one buyer from across the globe who wants your home.

Proven Estate Marketing Results

In these exclusive circles, Prudential agents are

unsurpassed — and their company’s support is

unparalleled.

WWW.PRUDENTIALCALIFORNIAREALTY.COMATTRACTS MORE THAN 240,000 UNIQUE VISITS ANNUALY

www.PrudentialCaliforniaRealty.com

IN ADDITION TO ITS EXPOSURE ON

WWW.PRUDENTIALCALIFORNIAREALTY.COM,

YOUR PROPERTY CAN BE FOUND ON:

> www.Yahoo.com

> www.Realtor.com

> www.AOL.com

> www.HouseandHome.msn.com

> www.ca.realtor.com

> www.Compuserve.com

> www.DigitalCity.com

> www.Excite.com

> www.WorldProperties.com

> www.Homes.WSJ.com

> www.NBC4.tv

> www.Netscape.com

> www.sucasa.net

> www.ibsys.com

> www.Monstermoving.com

> www.iwon.com

> www.HomeSeekers.com

> www.RealEstateEspanol.com

> www.LATimes.com

> www.ListingLink.com

> www.ClassifiedVentures.com

> www.HomeScape.com

> www.MyOC.com

> www.OCRegister.com

> www.Homes.com

> www.trulia.com

> www.DistinctiveHomes.com

> www.FineHomesInternational.com

> www.WSJ.com

and over 150 more!

Listing Syndication

FEATURING YOUR HOME FIRST Enhanced Homes™ on Realtor.com® ensures that your home is seen before most of the other homes in your neighborhood and links buyers directly to your property’s details.

• 86% of buyers spend more time on Realtor.com®

• Featured Homes are seen 500% more often, on average, on days your home is featured.

• Differentiates your home in front of millions of potential buyers.

• Attracts targeted home searches to your property.

Realtor.com

ABOUT TRULIATrulia has revolutionized real estate search by offering a rich, intuitive user experience to help consumers find homes for sale, track local market trends and connect directly with real estate professionals.

Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 5 million consumers come to Trulia.com each month searching for real estate information. This is a unique audience of serious buyers and sellers who need the help of real estate professionals:

72% plan to make a real estate transaction within 12 months

70% aren’t yet working with an agent

42% are prequalified for a mortgage

Trulia.com

Now, the pool of buyers exposed to your home has become even larger, because when homeseekers on PrudentialProperties.com indicate an interest in your market area, they’ll connect exclusively to Prudential.

Prudential Properties

Your listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID that connects interested buyers with online property details. Schedule an Open House and the dates and times automatically display with property details on 200+ websites; email alerts are sent automatically to buyers who have an interest in the property.

A Full Online Brochure of Your Property Weekly Listing Activity Report

Online Sellers Advantage

The power of video toursto get your home sold.

Prudential Leverages the Power of YouTubeThe Premier Online Video Destination To Maximize Exposure For Your Home

Prudential’s PruTube

Video Syndication

http://www.americantowns.com/

http://video.aol.com/

http://video. asterpix.com/

http://www.bigdevil.com/

http://www.blinkx.com/

http://videos-search-engine.com/

http://video.google.com/

http://www.mefeedia.com

http://www.metacafe.com/

http://howto.smashits.com/

http://www.truveo.com/

http://usavideoguide.info/

76.8 percent of the total U.S. Internet audience views online video.Prudential’s video syndication places your Virtual Tour in front of this audience,

so that your listing receives even more exposure to potential buyers.

Prudential’s iPhone App

Another tool for buyers to access your property.

My Circle of Social Media

Facebook alone has over 200 million members and continues to grow. These users are potential buyers that we are able to capture by marketing through Social Networking.

Twitter is a means of instant communication with potential buyers. Tweets about your listing are immediately available to those who are following you, even on their cell phones. Applications such as TweetLister even tracks how many users clicked on the listing! LinkedIn is home to 12 million professionals throughout the world. Using this tool, real estate agents can connect with the click of a button to help secure buyers for your home.

Major corporations nationwide look to Prudential for relocation assistance. That creates a rich source of highly motivated buyers for your home.

A sizeable portion of all residential real estate transactions involve corporate relocations. These are some of the best buyers in today’s market. Their corporation arranges for the sale of their home, freeing their equity to purchase your home quickly.

Your agent has many ways to expose your property to this huge pipeline of relocating buyers:

• ThePrudentialRealEstateagentnetworkgeneratesover100,000referrals a year.

• PrudentialRealEstateReferralandRelocationServices,contractingwith over 900 major organizations across North America.

• SIRVA,Inc.,aleaderinprovidingrelocationsolutionstoadiversecustomer base around the world.

Worldwide Connections

Establishing the right pricing for your home is crucial to a successful sale. Rather than set a fixed price, we can use a powerful and proven Prudential strategy calledValueRangeMarketing(VRM)todetermineapricerangeforyourhome.

Generally, it will extend from a figure higher than your home’s fixed price value to one designed to attract value-conscious buyers and initiate negotiation.

Howwelldoesitwork?ThreeoutoffoursellersusingVRMratedtheirexperienceas good or excellent.

How does Value Range Marketing benefit you? • Eliminatestheworryofunderpricingoroverpricingyourhome.

• Increasesthelikelihoodoffindingtherightbuyer.

• Keepsyourpropertycompetitiveinthemarketplace.

• Exposesyourpropertytoawiderrangeofbuyers.

• Getsonthe“shoppinglists”ofmorebuyerslookinginyourspecificarea.

• Createsanenvironmentforseriousnegotiation.

• Bringsyouandyourbuyertogetherfasterforasuccessfulclosing.

Setting your home’s price correctly is the key to successful

results. Guided by Prudential’s expertise, you’ll be able to

make that decision with complete confidence.

Proven Pricing Strategy

Since most showings occur when a house is first placed on the market, sales agents encourage their active, qualified buyers to see newly listed homes first.

Weeks on Market1 2 3 4 5 6 7 8

List Price

Sales Price

True Market Value

Weeks on Market1 2 3 4 5 6

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Weeks on Market1 2 3 4 5 6 7 8

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Sales Price

True Market Value

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Following these showings, activity decreases as only those buyers new to the market preview these homes. Consequently it is critical to position your home at the best price during its initial market exposure.

The Art of Home Pricing

How can you select the right agentwhen everyone claims they are the best?

HAPPY FOURTH

THURSDAY, JULY 8, 2010 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE

ocregister.com/breaocregister.com/lahabra

THE ANNUAL COUNTRY FAIR FEATURESLOTS OF PATRIOTIC ACTIVITIES. PAGE 13

Emma Jean Jorgenson, left, from Yorba Linda and Syliva Ronquillo from Brea, dance to the music of Ronnie and the Classics during the Brea Country Fair on Saturday. The annual event featured a variety of patriotic festivities. > LOU PONSI/STAFF

CITY REACHESAGREEMENT WITHLA HABRA COPS

PAGE 4

LA HABRA STUDENTSRALLY TO SUPPORTLAID OFF TEACHERS

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HERALDS PICK UPTOP CIF HONORS IN DIVISION 5

SPORTS 12

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www.ocregister.com/yorbalinda for local news

ARTIFACTS FROM NIXON’S PRESIDENCY HAVE BEEN MOVEDTO NIXON LIBRARY’S NEW ARCHIVAL WAREHOUSE. PAGE 3

Tim Naftali, director of the Nixon Presidential Library & Museum, explains the process of preparing the newly arrived estimated40 million pages of documents from the Nixon presidency. They are housed in a 15,000-square -foot addition completed last November. > JEBB HARRIS/OCREGISTER.COM

HOME IN Y.L.

HUNDREDS SAYFAREWELL TOFALLEN MARINE

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GO+DO:PLAN YOURWEEKEND

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VALENCIA’S KRINIKWINS NATIONALTRACK AWARD

SPORTS 10

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www.ocregister.com/placentia for local news


NEIGHBORS HOLD ANNUAL BLOCK PARTYTO KEEP THE COMMUNITY IN TOUCH. PAGE 7

Zack Rogers, 5, of Placentia has his bike decorated and ready for the mini-bike parade Saturday as part of the festivities for theMignon Way block party. Residents on the street have hosted the annual get-together for the past few years. > LOU PONSI/STAFF

COMING TOGETHER

WHAT A DAY: IFYOU TALK ABOUTIT, IT WILL HAPPEN

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GO+DO: PLAN YOURWEEKEND

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VALENCIA’S KRINIKWINS NATIONALTRACK AWARD

SPORTS 11

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ocregister.com/orangeocregister.com/villapark

ALSO SERVING VILLA PARK

RESIDENTS GATHERED AT FRED KELLY STADIUM TOCELEBRATE THE FOURTH OF JULY A DAY EARLY. PAGE 11

Victoria Fleming, left, helps her friend Amy Gavello display the flag she won at the Orange County Public Library’s “Wheel of For-tune” booth during the community’s annual 3rd of July Celebration. > SCOTT PETERSON/CONTRIBUTING PHOTOGRAPHER

HOLIDAY COLORS

WOMAN BECOMESONE OF OUSD’SOLDEST GRADUATES

PAGE 3

FIND OUT WHAT’SHAPPENINGAROUND TOWN

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OLU GRAD COLESELECTED TO USATEAM TRIALS

SPORTS 12

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www.ocregister.com/anaheimhills for local news

ANAHEIM HILLS GROUP SPONSORS RUN, DOG SHOW,FIREWORKS. PAGE 6

Remy Guyett, 8, of Anaheim Hills, embraces Dooley, a lab competing in the Yankee Doodle Dog Show on Saturday. > ERIC

CARPENTER/STAFF

FOURTH OF JULY

MLB ALL-STARGAME RETURNS TOANAHEIM

PAGE 3

ANNUAL TIMSALMON GOLFCLASSIC SLATED

PAGE 4

KANSAS CITYROYALS SIGN FIRSTPICK COLON

SPORTS 10

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www.ocregister.com/anaheim for local news

REVELERS, DOGS GET A JUMP ON FOURTH PARTIES. PAGE 7

Ashlyn Hoffman, 9, poses with her dog, Ginger Bread, before the Yankee Doodle Dog Show competition at Canyon High School.> ERIC CARPENTER/STAFF

FOURTH OF JULY

LIBRARY REOPENSAFTER $1.4 MILLIONRENOVATION

PAGE 3

ANAHEIM GEARSUP FOR ALL STARGAME

PAGE 4

KANSAS CITYROYALS SIGN FIRSTROUND PICK COLON

SPORTS 11

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ocregister.com/breaocregister.com/lahabra

RELAY FOR LIFE EVENTS ON SATURDAY RAISETHOUSANDS FOR THE AMERICAN CANCER SOCIETY. PAGE 13

Judy Belvill of Beckman Coulter in Brea is inspired as she walks the survivors’ lap of the Relay for Life Saturday at Brea OlindaHigh School. The 24-hour event raised money and awareness for cancer research. > LOU PONSI/STAFF

WALKING FOR LIFE

LA HABRA MANARRESTED WITH$92,000 IN METH

PAGE 3

GOMEZ: OFFICERHONORED FORRECOVERING CARS

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BREA OLINDA GRADVYING FOR SPOT ONOPRAH NETWORK

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www.ocregister.com/fullerton for local news

RESIDENTSPEARHEADSGARDEN DONATIONSFOR FOOD BANK. PAGE 6

John Kelton, 56, of Fullerton loads up as he prepares to head to the Fullerton Interfaith Emergency Services’ food center to do-nate surplus produce. His aim is to help people in need while reducing yard and grocery store waste. > JEBB HARRIS/OCREGISTER.COM

BOUNTIFUL

CSUF NAMES VICE PRESIDENT OFACADEMIC DIVISION

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ARTIST HELPSRAISE MONEY FOR GULF COAST

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SUNNY HILLS’ PARKPLACES AT JUNIORTOURNAMENT

SPORTS 12

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Local Media Presence

Who Sells Their Listings For The Most Amount Of Money?$632,000 Prudential California Realty

$566,000 First Team

$561,000 Tarbell

$543,000 Remax Realty Center

$486,000 Coldwell Banker Excellence

$468,000 C21 Discovery

$447,000 C21 Superstars

Who Sold The Most Properties?Prudential California Realty sold 84% more properties than First Team

Prudential California Realty sold 261% more properties than Tarbell

Prudential California Realty sold 293% more properties than C21 Discovery

Prudential California Realty sold 384% more properties than C21 Superstars

Prudential California Realty sold 384% more properties than Coldwell Banker Excellence

Prudential California Realty sold 607% more properties than Remax Realty Center

Who Sold The Most Total Volume?Prudential California Realty had 106% more volume than First Team

Prudential California Realty had 306% more volume than Tarbell

Prudential California Realty had 315% more volume than C21 Superstars

Prudential California Realty had 406% more volume than C21 Discovery

Prudential California Realty had 496% more volume than Coldwell Banker Excellence

Prudential California Realty had 660% more volume than Remax Realty Center

What Are The Realty Firms Average Listing PricesOn Homes Available?$879,000 Prudential California Realty

$784,000 Remax Realty Center

$710,000 C21 Superstars

$706,000 First Team

$688,000 C21 Discovery

$652,000 Tarbell

$634,000 CB Excellence

Just the Facts

* Results for January 2010 as reported by TrendGraphix for the combined North Orange County communities of Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia.

* All reports presented are based on data supplied by the MRMLS/SCMLS or their member associations/brokers. Neither the MLS nor their members are in anyway responsible for their accuracy. Data maintained by the MLS or their members may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed.Copyright TrendGraphix, Inc.

For the combined North Orange County communities ofAnaheim Hills, Yorba Linda, Fullerton, Brea & Placentia in January - June 2010*