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Page 1: Listing presentation
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Selling a home in today’s market can be challenging - Intero Real Estate Services understands that. The market can be challenging, and yet homes are sold each week in almost every area. What’s the difference between selling your home or failing to do so? The Details. Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our existing network of quali!ed agents, at Intero Real Estate Services no detail is over looked.

With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done. Who you work with in today’s market matters. Help is only a phone call away.

Sincerely,

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Table of ContentsThe Intero StoryWho is Intero Our NetworkOur Sales ApproachOur Marketing ApproachMarketing & Advertising

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In 2002, Intero Real Estate Services was born in the heartland of innovation: Silicon Valley. We grew faster than any other real estate company in history and now have 2,000 agents in 60 of!ces worldwide. We attribute that growth to technology and our passion for serving you.

As the top-selling real estate company in Silicon Valley, our experience means better results. You trust us with the biggest transaction of your life, and we take that trust seriously.

What we’ve accomplished:

Received the “Best of Silicon Valley” award from readers of the San Jose Mercury News two years in a row (2011 & 2012).

Continue to sell more homes in Silicon Valley than any other brokerage.

Put our customers !rst – we successfully distributed for-sale listings to the largest traf!cked websites (Google, Yahoo!, Trulia and Zillow) at a time when few brokerage companies were doing this, signi!cantly increasing listing exposure to a wider population of buyers online.

Received the EcoBroker Community Service Award in 2006, highlighting our commitment to environmentally friendly real estate practices.

President and CEO Gino Blefari and Chairman Bob Moles received the National Home Ownership Award by RIS Media for “outstanding achievements among residential real estate’s most in"uential and charismatic leaders.”

Donated more than $1.9 million to children’s organizations in our community.

Our vision is to fully embrace the people and communities we serve. We believe that being a great company involves not only serving clients with the best of our abilities, but also serving the agents and employees who make our company number one.

We offer training, education and alternative support to our people, such as life coaching and health and !tness programs, to help them personally and professionally so they can lead healthy and full lives. We believe agents who are educated and happy in their careers are better suited to serve you.

The Intero Story

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Who is Intero?

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Guided by principles of trust, respect and integrity, we empower people to achieve their dreams.

Intero | Visions & Values

INTEGRITY Honesty above all else. We are true to our word and always strive to do what is right.

COMPASSION We never underestimate the power of a smile, a kind word, or a listening ear. We exist to serve the needs of those we touch.

LOYALTY We are loyal to our agents, our employees, our customers. We are loyal to our values and to our vision, ensuring that the goals of the individual and the group will be achieved.

COMMITMENT We are dedicated to giving back to the community. We believe we will accomplish whatever we set our minds to and know that we can make a difference through volunteerism. We are dreamers with a purpose.

TEAM We accomplish more collectively than what we can alone. Everyone is a contributor.

PROFESSIONALISM We conduct ourselves with grace and with the highest standards and ethics. We place a high level of attention to every detail.

ENTHUSIASM We enjoy the process and the journey. Laughter and a sense of humor encourage creativity and progressive thinking.

COMPETENCY We hire, train, and coach to ensure the highest level of competency in all areas of the organization. Mastery is our goal.

INNOVATION & ENTREPRENEURSHIP We have the courage to take calculated risks. We evaluate our service and our systems, and constantly reinvent ourselves.

OPEN COMMUNICATION We give and receive honest communication to maintain the strength of our organization and to sustain a dynamic environment. All communication is a true re!ection of our thoughts and beliefs.

FRIENDSHIP It is a powerful force that comes from mutual esteem, respect, and devotion.

FUN In order to keep an upbeat organization you must enjoy what you do and have fun with it.

FOCUS What you focus on expands.

SELF CONTROL It is essential for discipline and mastery of emotions, discipline of self and discipline of those under your supervision.

CONFIDENCE You must believe in yourself if you expect others to believe in you.

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Intero | Online and Social

www.facebook.com/InteroRE

www.InteroReBlog.com

www.facebook.com/InteroPrestigio

www.twitter.com/InteroRE www.interofoundation.org

Find us online with up-to-date market information for both the luxury market and the national mar-ket. Get to know us on Facebook and Twitter as well. Are you interested in how we give back to the community? Follow our foundation blog chock full of charitable events and grant giveaways.

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We understand the universal law that you “must give in order to receive.”

From its inception in 2002, the Intero Foundation has collected over $2 million in donations from Intero agents and employees, securely endowing $300,000 while giving over $1.9 million in grants to nonpro! t organizations that support children in need.

A Brighter Today FoundationAbilities UnitedAcademic SuccessAchieveKidsAdvocates for ChildrenAlum Rock Counseling CenterAssistance League of San JoseAt The CrossroadsBarrett Elementary SchoolBarrett Home School & Community ClubBAWSIBay Area Alliance for Youth Family SvcsBay Area Crisis NurseryBill Wilson CenterBreakthrough Silicon ValleyBuena Vista AuxiliaryBuenas Vidas Youth RanchBurton Elementary SchoolCamp HopeCamp TaylorCarlmont Motivational Center

CASA of San MateoChild Advocates of Silicon Valley, Inc.Children's Hospital BranchesCommunity Partners For Youth Inc.Community School of ArtsCommunity SolutionsConcord Youth CenterCross Cultural Community Service CenterCupertino Community ServicesDan Herbert Camp HopeDiablo Valley Assistance LeagueDiscovery Counseling CenterDown Syndrome ConnectionDreamPower HorsemanshipDreamPower Animal RescueEstrella Family ServicesFamily ConnectionsFamily Giving TreeFamily Supportive HousingFranklin McKinley Education FoundationFriends TogetherFuture FamiliesFuture Vision MentoringGenerations in JazzGood Karma BikesHellyer ElementaryHousing Industry FoundationInterfaith Council of Contra Costa County

Jacob's HeartJustREAD/JustMATHJW HouseLearning for LifeLet Them Hear FoundationLincoln High School FoundationLiving, Learning & Loving CenterLos Paseos Elementary SchoolMontalvo AssociatonMy New Red ShoesNAMI Contra CostaNational Alliance of the Mentally IllOne Step CloserO'Neill Sea OdysseyOpen Heart KitchenOrganization of Special Needs Families3DFL¿�F�$XWLVP�&HQWHU�IRU�(GXFDWLRQPajama ProgramPartners for New GenerationsProject HelpQuilt MuseumRace for GoodRape Trauma CenterReach PotentialRebekah Childrens ServicesRole Model ProgramRotary Club of San Jose North FoundationSan Francisco 49ers Academy

San Jose Education FoundationSchmahl Science WorkshopShelter Inc. of Contra Costa CountySilicon Valley Education FundSilvar-Charitable Foundation TrustSmall StepsSocial Advocates for YouthSpark ProgramSpecial OlympicsSt. Rose Hospital FoundationSt. Joseph Family CenterStand up for KidsStarting Point ArtsSummer SearchSuper Stars Literace ProgramThe Salvation ArmyThe Wellness CommunityThe Wish BookTheatreWorksTurning Wheels for KidsUpward Bound YouthUS Relief for UnicefVia ServicesVoyager Child DevelopmentWestwind Riding Institute

Supported Organizations

Community Service

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Intero | Goes Green

Additional Steps Intero is Taking to Help the EnvironmentIntero is a Certi"ed Green Business, and plans on implementing it company wide. By simply providing a large recycling bin coupled with a much smaller trash bins, our of"ces are able to reduce its trash output by more than 35%.

COMMITTED TO GIVING BACK TO THE COMMUNITIES WE SERVE

Intero has found a new way to bring this concept of giving to the environment. Intero has teamed up with EcoBroker International to offer our agents an exclusive opportunity to earn an EcoBroker Certi"ed® Designation adding yet another differentiator to our real estate business. EcoBroker is a program designed to help communities across the United States, and internationally, take advantage of and encourage energy ef"ciency and sustainable design in real estate properties. Through EcoBroker educational courses, our real estate professionals acquire the knowledge and resources to become Certi"ed EcoBrokers

and assist clients in their pursuit and marketing of properties with green features. Our EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training helps our real estate agents address the newest topics in real estate, such as green home certi"cation programs like Energy Star Quali"ed Homes, energy-ef"ciency, and sustainable design. The EcoBroker designation also assists our real estate agents in working through issues that may arise in real estate transactions, such as mold, radon, and poor indoor air quality, by providing real solutions.

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Top Real Estate Brokerages in Silicon Valley

Analysis includes Single Family Homes & Condominium sales and does not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings, Inc. and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between October, 2008 and August 2012. Intero market share information includes Intero Company Owned and Franchise of" ces operating in Santa Clara County.

Q4 ‘08

Q2 ‘09

Q4 ‘09

Q3 ‘10

Q3 ‘11

17.3%Market Share

Q3 ‘12Q1 ‘12

Intero Real Estate Services

Coldwell Banker Northern California

Alain Pinel Realtors

Keller Williams

Sereno Group

CENTURY 21 M&M and Associates

Market ShareIntero sells more homes than any other brokerage in Silicon Valley. With more than 7,300 sold homes in 2011, Intero continues to be the market leader.

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Top Real Estate Brokerages in San Mateo & Santa Clara Counties

Analysis includes Single Family Homes & Condominium sales and does not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings, Inc. and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between October, 2006 and August 2012 Intero market share information includes Intero Company Owned and Franchise of" ces operating in Santa Clara County and San Mateo County.

Q4 ‘06

Q4 ‘09

Q3 ‘10

Q3 ‘11

Q3 ‘12

13.4%Market Share

09/12

Intero Real Estate ServicesColdwell Banker Northern CaliforniaAlain Pinel RealtorsSothebys InternationalPrudential CaliforniaSereno GroupKeller Williams

Market Share

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Top Real Estate Brokerages in San Benito County

Analysis includes Single Family Homes & Condominium sales and does not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings, Inc. and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between October, 2006 and August 2012 Intero market share information includes Intero Company Owned and Franchise of" ces operating in San Benito County.

‘01

Q1 ‘07

Q1 ‘08

Q3 ‘11

Q3 ‘12

17.3%Market Share

09/12

Intero Real Estate ServicesColdwell Banker Northern CaliforniaFlora Real EstateNino Real EstateRE/MAX Synergy Vedana & Co.

Market Share

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Intero vs. The Market

4.7% 15.6%Listings Taken(Year To Date)

Variance 20.3%

Intero Market

18.6% 4.7%Listing Volume(Year To Date)

Variance 23.3%

Intero Market

17.6% 1.2%Sales Units (Year To Date)

Variance 16.4%

Intero Market

33.2% 15.4%Sales Volume (Year To Date)

Variance 17.7%

Intero Market

23.9% 6.9%Closed Units(Year To Date)

Variance 16.9%

Intero Market

32.6% 16.7%Closed Volume(Year To Date)

Variance 15.9%

Intero Market

Our buyers and sellers close on more homes with Intero than the average local brokerage.

Source: MLSListings. Santa Clara County. 2012

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Intero Alain PinelColdwell Banker

18.5%

13.5%

7.9%

First Quarter 2012 Santa Clara County market share*

The real estate company you choose matters.

Choose the Best. For two consecutive years, thank you for voting Intero Real Estate Services “Silicon Valley’s Best Real Estate Company,” and thank you for buying or selling with us making Intero the top company by market share. We appreciate your votes - and your trust year after year!

www.InteroRealEstate.com

*Analysis includes Single Family Homes & Condominium sales and may not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between January 1, 2001 and March 2012. Intero market share information includes Intero Company Owned and Franchise RI¿�FHV�RSHUDWLQJ�LQ�6DQWD�&ODUD�&RXQW\�

Intero Alain PinelColdwell Banker

18.5%

13.5%

7.9%

First Quarter 2012 Santa Clara County market share*

The real estate company you choose matters.

Choose the Best. For two consecutive years, thank you for voting Intero Real Estate Services “Silicon Valley’s Best Real Estate Company,” and thank you for buying or selling with us making Intero the top company by market share. We appreciate your votes - and your trust year after year!

www.InteroRealEstate.com

*Analysis includes Single Family Homes & Condominium sales and may not represent all transactions in the market. Market share analysis based on data provided by MLSListings, Inc. MLSListings and Intero Real Estate Services are not responsible for its accuracy. Analysis period includes data between January 1, 2001 and March 2012. Intero market share information includes Intero Company Owned and Franchise RI¿�FHV�RSHUDWLQJ�LQ�6DQWD�&ODUD�&RXQW\�

Voted #1

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CALIFORNIANorthern California

Alamo3200 Danville Blvd.

Suite 100925.831.8057

Brentwood5541 Lone Tree Way

Suite 150925.516.9090

Brentwood8640 Brentwood Blvd #D

925.634.1116

Campbell900 E. Hamilton Ave.

Suite 100408.879.7270

Carmel-By-The-SeaLincoln Ave, between 5th and 6th

831.233.5148

Castro Valley3185 Castro Valley Blvd.

510.886.1100

Cupertino10275 N. De Anza Blvd.

408.342.3000

Discovery Bay1540 Discovery Bay Blvd.

Suite B925.634.1111

El Dorado Hills4364 Town Center Blvd. #120

916.358.8631

Folsom Lake1360 E. Natoma Street

Suite 130916.303.4545

Fremont - Mission43225 Mission Blvd.

510.651.6500

Gilroy790 First Street408.848.8400

Hayward77 Jackson Street

510.690.1700

Hollister800 San Benito Street

Suite C831.637.2112

Livermore187 South J. Street

925.371.6500

Los Altos496 First Street

Suite 200650.947.4700

Los Gatos518 North Santa Cruz Ave.

408.357.5700

Markleeville-Alpine County14831 Hwy 89530.694.2794

Menlo Park807 Santa Cruz Ave.

650.543.7740

Milpitas248 Hillview Drive

408.956.2950

Milpitas II1410 Dempsey Road

408.262.2370

Milpitas - Jacklin1323 Jacklin Road, Milpitas, CA

408.228.8200

Milpitas - NHA200 Serra Way #44

408.684.5000

Morgan Hill175 E. Main Ave.

Suite 130408.778.7474

Sacramento460 Drake Circle916.204.9493

Salinas221 Main Street

Suite 201831.594.7897

San Carlos1250 San Carlos Ave.

Suite 102650.622.1000

San Francisco1788 19th Avenue

415.242.8177

San Jose - Almaden5580 Almaden Expressway

408.754.9500

San Jose - Alum Rock2254 Alum Rock Ave.

408.258.1111

San Jose - East Valley2110 Story Rd.

Suite 100408.937.2300

San Jose - Evergreen 2230 Quimby Rd

408.528.7800

San Jose - Silver Creek5609 Silver Creek Valley Rd.

408.574.5000

San Jose - Vietnam Town9999 Story Road

408.684.5000

San Jose Willow Glen - Lincoln Ave.

2061 Lincoln Ave408.445.3600

San Jose - Willow Glen1567 Meridian Ave.

408.979.5900

San Mateo1100 Park Place

Suite 100650.931.8300

San Ramon11020 Bollinger Canyon Road

Suite D925.498.0010

Santa Cruz2222 East Cliff Drive

Suite 150831.464.5310

Saratoga12900 Saratoga Avenue

408.741.1600

Union City32145 Alvarado-Niles

Suite 101510.489.8989

Woodside1580 Canada Lane

650.206.6200

Southern California

San Diego - Chula Vista3404 Bonita Rd.619.920.9255

San Diego - El Cajon220 West Main Street, Suite 102

619.402.1101 x100

Huntington Park3642 E. Florence Ave. 

Huntington Park, CA 90255323.786.0826

La Quinta78015 Main Street, Ste 106

La Quinta, CA 92253760.564.2900

Rancho Cucamonga10803 Foothill Blvd, Suite 110

909.900.5855

Santa Barbara510 State Street #275

805.729.6061

Valencia28225 Newhall Ranch Road

661.702.0188

09.12

ARIZONA

Scottsdale7890 E McClain Dr, Unit #2

480.338.0501

NEVADA

Minden/Gardnerville1362 US HWY 395 South

Suite 112775.783.5330

COLORADO

Evergreen29029 Upper Bear Creek Road

303.670.3232

TENNESSEE

Murfreesboro3173 S Church St.

615.278.1700

TEXAS

Austin11120 Los Comanchero Rd.

512.784.5111

Houston2800 Kirby Drive B242

713.568.2389

INTERNATIONAL

ASIAHong Kong

One IFC 20/F, Central H.K. + 852 39606485

Shanghai300 Huai Hai Zhong Road

+ 86 135 0195 9809

MEXICOLos Cabos

Los Cabos S. de R.L. de C.V.Local 7 de la Unidad Comercial ubicada en Boulevard Mauricio

Castro no. 4650,Col. Zona Hotelera,

San Jose del Cabo, Baja California Sur, C.P. 23400

011-52-1-624-160-7924

Of!ce Locations

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Our Network

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Coldwell Banker

Prudential

Unaffiliated Firms

Keller Williams

RE/MAX

ERA

CENTURY 21

Sotheby’s

Source: REAL Trends Market Leaders for 2011.

39%27%12%8%7%4% 1% 1% 1% 0 5 10 15 20 25 30 35 40

Percentage of top 103 U.S. Markets in which network affiliates were #1 in sales volume,

transaction sides or both in 2011.

Intero/Leading Real Estate Companies of the World®

Our Network

© 2010 Leading Real Estate Companies of the World.® All Rights Reserved.

As an af"liate of Leading Real Estate Companies of the World, we are part of the network that dominates in more markets across the U.S., with #1 market ranking in 39% of the top markets - signi"cantly more than our closest national franchise competitor, once again proving the power of partnering local brands with a national and global network.

Percentage of top 103 U.S. Markets in which network af!liates were #1 in sales volume, transaction sides or both in 2011.

Intero/Leading R.E.

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Our Network

© 2010 Leading Real Estate Companies of the World.® All Rights Reserved.

As an af"liate of the prestigious Leading Real Estate Companies of the World network, we are proud that our organization produced more home sales volume in 2011 than any national real estate network, nearly $235 billion representing over 920,000 transactions. Those connections make us a national and global — not just local — real estate company working on your behalf.

LeadingRE af"liates also lead in the number of sales, with about 20% more transaction sides than the closest competitor.

MORE U.S. HOME SALES VOLUME IN 2011 THAN ANY NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for !rms in each respective network from published sources for 2011 production.

Intero and Leading Real Estate Companies of the W

orld®

250

200

150

100

50

0

$235

$157

$106$101

$85

$46

$26 $21$17

$9

$166

� Coldwell Banker� RE/MAX� Prudential� Keller Williams � Century 21� Sotheby’s� Real Living � ERA� Realty Executives� Better Homes & Gardens

Intero and Leading Real Estate Companies of the World

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Our Network

© 2010 Leading Real Estate Companies of the World.® All Rights Reserved.

We bring you the power of our Leading Real Estate Companies of the World af"liation with the best companies in real estate. According to REAL Trends 500, the premier third party industry report ranking 2011 sales of the top 500 American real estate companies, our network was responsible for 528,000 sales units — over 30 percent more than our closest network competitor.

2011 TOTAL HOME SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS

Source: REAL Trends Top 500 for 2011 production.

20%

COLDWELL BANKER404,195 UNITS

� Coldwell Banker� Keller Williams� RE/MAX� Prudential� Unaffiliated Firms� Century 21� ERA� Better Homes & Gardens � Realty Executives� Sotheby’s International� Real Living� The Corcoran Group

27%

INTERO AND LEADING REAL ESTATE COMPANIES OF THE WORLD

®

527,953 UNITS

12%

RE/MAX239,173 UNITS

10%

PRUDENTIAL192,297 UNITS

13% KELLER WILLIAMS258,443 UNITS

Intero and Leading Real EstateCompanies of the World

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Our Network

© 2010 Leading Real Estate Companies of the World.® All Rights Reserved.

ArgentinaAustraliaBahamasBelgiumCanadaCayman IslandsChinaCosta Rica

SwitzerlandTurks & Caicos IslandsUnited KingdomUnited StatesVirgin Islands

Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World logo is a symbol of the "nest local real estate professionals.

DenmarkFijiFranceGermanyGreeceHong KongIndonesiaItaly

JamaicaMexicoNetherlandsNew ZealandPortugalSingaporeSouth AfricaSpain

GLOBAL REACH, HUMAN TOUCH.

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Our Network

InternationalAUSTRALIAharcourts.com.auBAHAMASbahamasrealty.bsCANADAcirrealty.camacrealty.comharveykalles.comCAYMAN ISLANDSirg.kyHONG KONGasiapaci!cproperties.comITAL Ylacommerciale.orggiorgio-vigano.itImmobilsarda.comJAMAICAvlarealtors.comMEXICOquality.com.mxNETHERLANDSgraalmakelaardij.nlNEW ZEALANDharcourts.co.nzPUERTO RICOgbrealtypr.comSOUTH AFRICAjawitz.co.zaharcourts.co.zaSPAINrimontgo.comdmproperties.comwetag.comVIRGIN ISLANDSusvi-realestate.com

United StatesALABAMAalfarealty.comaverbuchrealty.comcrye-leike.comhamnerrealestate.comlahrealestate.comrealtysouth.comthedavidkahncompany.com

© 2010 Leading Real Estate Companies of the World.® All Rights Reserved.

When you entrust to sell your home, your listing can be found from the websites of top real estate companies through our participation in LeadingRE.com, a program available to us as membersof Leading Real Estate Companies of the World. 88% of home buyers use the Internet intheir search — let me help you reach those buyers interested in our area — worldwide.

weems-realestate.comwaddellrealtyco.comARKANSAScrye-leike.comjanetjones.comjonesbororealestate.comrcanumberone.comweichertgrif!n.comARIZONAarizonabest.comexecutivebrokersrealty.comlongrealty.comCALIFORNIAapr.combaileyproperties.comchaseinternational.comcookrealty.netdicksonrealty.comempirerealty.comfarrellsmyth.comfhallen.com!rstteam.comgatewayrealty.comgibsonintl.comgolyon.comhklane.cominterorealestate.comkappels.comlondonproperties.commcguire.commckinzienielsen.commcmillinrealty.comnourmand.comparagon-re.compattersonrealty.compmz.compodley.comrealestateo"aketahoe.comrealestate-redding.comrealtyconcepts.comsevengables.comshorewood.comstarrealestate.comwhitehouseproperties.comwillisallen.comwinkrealty.com

windermeresocal.comzephyrsf.comCOLORADObjadamsandcompany.combrayandco.combreckenridgeassociates.comcoloradolandmark.comdenverrealestate.comperryandco.complatinumhomesales.comrusinak.comsearsrealestate.comssfre.comthegroupinc.comurbancompanies.netwrightkingdom.comCONNECTICUTgreenwich!neproperties.comhpearce.comhalstead.comhoulihanlawrence.comneumannrealestate.compproperties.compresscuozzo.comraveis.comrealtyseven.comsentryrealestate.comweichertrp.comWASHINGTON D.C.longandfoster.commcenearney.comweichert.comwfp.comDELAWARElongandfoster.compattersonschwartz.comweichert.comFLORIDAadamscameron.comarmorrealty.combalistreri.combilleroproperties.combrookschandler.combhsusa.comcountsrealestate.comcrye-leike.com

ewm.comfanniehillman.com!vestarrealty.com"oridaexecutiverealty.com"orida-houses.comfox!rerealty.comhorizonrealty-realtors.comhoytcmurphy.comipre.comjohnrwood.comkeyes.commatchmakerrealty.commccolly.commichaelsaunders.comnationalrealty"a.comnorrisandcompany.compelicanproperty.compremierestateproperties.compremierrealtygroup.compruittrealestate.comridge".comroberts"orida.comsarabay.comsmithandassociates.comsorensenrealestate.comthepremierpropertygroup.comtrumanandcompany.comviprealty.comwagnerrealty.comwatsonrealtycorp.comweichertyates.comGEORGIAappalachianland.comathensclassicproperties.combeacham.comcorabettthomas.comcrye-leike.com!ckling.comhardyrealty.comherndoncompanyrealestate.commopper-stapen.comnortonnorthga.comwaddellrealtyco.comwatsonrealtycorp.comHAWAIIchoi-realty.com

clarkhawaii.comkahalaassociates.compalikairealtors.comwindermere.comIDAHOjohnlscott.comwindermere.comIOWAhunzikerrealty.comiowarealty.comlkrinfo.commelfosterco.comskogman.comILLINOISatproperties.combairdwarner.combowerrealtors.comfctucker.comgambinorealtors.comgglrealty.comhardingrealestate.comjeanwrightrealestate.comjohngreenerealtor.comlauschkerealestate.commaloofrealty.commccolly.commelfosterco.complproperties.comstrano.comthehudsoncompany.comwhiteheadrealtors.comwooffrealtors.comINDIANAcallcarpenter.comcomey.comcressyeverett.comfctucker.comhuff.commccolly.comsemonin.comsibcycline.comthehardiegroup.comKANSASaskmcgrew.comreeceandnichols.comweigand.com

Page 22: Listing presentation

KENTUCKYhuff.commilestoneky.comcomey.comrealestateinbowlinggreen.comoldcolony.comrhr.comsalliedavidsonrealtors.comsemonin.comsibcycline.comturftown.comLOUISIANAbuelowmillerrealestate.netburnsandco.comcrye-leike.comgardnerrealtors.comholloway-watkinsrealestate.comvaneatonromero.comMASSACHUSETTSacton-realestate.comandoverhomes.combarrettandco.combilazarian.comchanningrealestate.comcjbarrett.comcocoearly.comhigginsre.comhighlandre.comjackconway.comjonesrealtors.comjpfco.comlandmarkre.commed!eldproperties.commelrosema.comnbtaylor.comnorthruprealtors.comraveis.comrobertpaul.comresidentialproperties.comrutledgeproperties.comsearsre.netshanahanre.comMARYLANDaveryhess.comllehomes.comlongandfoster.commachomes.commcenearney.compattersonschwartz.comwfp.comweichert.comMAINEbadgerrealty.combeangroup.comthegovegroup.comtownandshore.comMICHIGANadlhoch.comboltonjohnston.comcressyeverett.com!rstweber.comgreenridge.comhallandhunter.comjaquarealtors.comrealestateone.com

reinhartrealtors.comsurovell.comtomieraines.comwellesbowen.comMINNESOTAedinarealty.comrogerfazendin.comMISSOURIbowerrealtors.comjanetmcafee.commurney.comreeceandnichols.comtrilakes.comMISSISSIPPIcharlottesmith.comcrye-leike.comgardnerrealtors.comMONTANAwindermere.comNORTH CAROLINAallentate.comappalachianland.comashecountyrealestate.combeverly-hanks.combrips.comcchrealtors.comdickensmitchener.com!rstwilsonproperties.comfmrealty.comforeproperties.comharrynorman.comhometownerealty.comintracoastalrealty.comlakenormanrealty.comlaruehambrickhomes.comlrbrealestate.commargaretrudd.comnancyliipfert.comneuserealty.complantationpropertiesnc.compreferredprop.comresortouterbanks.comteammetro.nettownsendrealestate.comwilliamewood.comwendywilmotproperties.comNORTH DAKOTAedinarealty.comNEW HAMPSHIREbadgerrealty.combeangroup.comcocoearly.comcowanandzellers.comlmsre.compeabodysmith.competersonsrealestate.comthegovegroup.comNEW JERSEYcocciarealestate.comcrossroadsrealtynj.comdavisrealtors.netdianeturton.comfriedbergproperties.comhallmarkrealtors.comhalstead.com

jjelekrealty.comjordanbaris.comloisschneiderrealtor.comlongandfoster.comlvlrealtors.comtarvinrealtors.comtocr.comturpinrealtors.comvandykgroup.comweichert.comweidel.comwoodwardrealtygroup.comzastko.comNEW MEXICOsteinborn.comtaosrealestatebroker.comNEVADAchaseinternational.comdicksonrealty.comrealestateo"aketahoe.comwardleyre.comwindermerelasvegas.comNEW YORKarcrealty1insales.combhsusa.comcoachrealtors.com!llmore.comhalstead.comhoulihanlawrence.comhudsonshores.comkingsleyre.comlyndabaker.commccaffreyrealty.commjpeterson.comnetterrealestate.comnothnagle.comnycooper.compiersonrealtors.comraveis.comrealtyusa.comsalmonrealestate.comsheaandsanders.comtocr.comweichert.comwestwoodrealty.comOHIOburganrealestate.comcamtaylor.comcomey.comcutlerhomes.comgalbreathrealtors.comharingrealty.comhuff.comirongaterealtors.comnorthwood.comoldcolony.comrealtyusa.comrealty-group.comrussellrealty.comsibcycline.comwellesbowen.comOKLAHOMAchurchillbrown.comcrosslandrealestate.comcrye-leike.com

mcgrawrealtors.comparksjonesrealty.comrcanumberone.comOREGONhasson.comjohnlscott.comwindermere.comPENNSYLVANIAbrwnstone.comclassicproperties.comduffyrealestate.com!shburn.comkingswayrealty.comlewith-freeman.comlongandfoster.commachomes.comnorthwood.compatstewartrealtors.compattersonschwartz.complumerre.comvillagerrealty.comweichert.comweidel.comRHODE ISLANDcressrealestate.comliladelman.comraveis.comresidentialproperties.comSOUTH CAROLINAallentate.comburtjordan.comcarolinaonerealestate.comcorabettthomas.comcchrealtors.comdebordieu.comdickensmitchener.comexecutiverealtycenter.comgardencityrealty.comjoyrealestate.compostonco.comrinehartrealty.comrussellandjeffcoat.comSOUTH DAKOTAhegg.comrapidcityrealestate.comTENNESSEEappalachianland.combobparks.comcrye-leike.com"etcherbright.comgablesandgates.comknoxville-tn.commarx-bensdorf.comwalldorf.comweichertjoeorr.comzeitlinrealtors.comTEXASameliabullock.combayourealtors.combrantsrealtors.comcloudrealestate.comconniestark.comcornerstonebrokerage.comcoventryglenrealty.comebby.com

edmonson-realtor.comgrouponecc.comheritagetexas.comjbgoodwin.comjohndaugherty.comkellyrealtors.commarthaturner.comphyllisbrowning.comthehousecompany.comvirginiacook.comwestmarkrealtors.comUTA Hchapmanrichards.comjessreidrealestate.comwelchrandall.comwindermere.comVIRGINIAarm!eldmillerripley.comashecountyrealestate.comaveryhess.comdawsonfordgarbee.comhometownrealtyservices.comjoyner!neproperties.comlongandfoster.commcenearney.commontaguemiller.comolddominionrealty.comroseandwomble.comroywheeler.comsagerrealestate.comwebberrealty.comweichert.comwfp.comwilliamewood.comVERMONTbckrealestate.comlmsre.compallspera.compeabodysmith.comWASHINGTONdistinctiveprop.comhasson.comjohnlscott.comwindermere.comWISCONSINbeckmanhouses.comedinarealty.com!rstweber.comkeeferealestate.comresource1gb.comshorewest.comstarkhomes.comwhiteheadrealtors.comWEST VIRGINIAlongandfoster.commachomes.comolddominionrealty.comoldcolony.compatstewartrealtors.comsagerrealestate.comwebberrealty.com

Page 23: Listing presentation

Intero is also a member of Luxury Portfolio, a luxury division of Leading Real Estate Companies of the World®, representing more $1 million+ properties than any other luxury real estate network. The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results which gives your property a great advantage. As a member of Luxury Portfolio, all Bay Area Intero listings over $1.5 million are automatically syndicated to luxuryportfolio.com

Website Demographic:Annual Household Income: $1.32 million

Own a primary home valued at more than $3.8 million

Own a secondary home valued at more than $5 million

10500

9000

7500

6000

4500

3000

1500

0

Intero & LuxuryPortfolio.com

SothebysRealty.com

ChristiesGreatEstates.com

ColdwellBankerPreviews.com

Total U.S. Properties

Source:Mintel InternationalWebsite Survey 4.1.12

Most US $1M+ Listings

Luxury Connection

There is an inaccurate perception that some luxury real estate brands control the majority of luxury real estate deals in today’s market. Actually, these brands have opened their doors to listing all properties regardless of price. And now, Intero, combined with its Luxury Portfolio network of brokerages, lists more $1 million+ homes than any other luxury organization worldwide.

Page 24: Listing presentation

Luxury Connection

WWW.LUXURYREALESTATE.COM

United States

Canada

United Kingdom

Australia

Italy

193

Germany

France

Spain

Sweden

Brazil

Web Site Statistics Page Views Visitor Sessions Daily 86,395 7,568Monthly 2,591,864 227,046

Additional StatisticsActive Listings on LuxuryRealEstate.com 61,922 Average Residential Listing Price $2,338,663 Number of Countries with Active Listings 64 Total Dollars on LuxuryRealEstate.com $140,264,917,302

Top Visiting Countries

Total Visiting Countries:

195

Global ReachLuxury Real Estate consists of 1,572 outstanding brands in luxury real estate, with 5,144 of"ces in 64 countries and 68,983 sales associates representing more than 65,000 properties in over 100 countries. It is the most comprehensive luxury real estate network in the world.

Agents 68,983

Of!ces 5,144

Members 1,572

Countries 64

As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to LuxuryRealEstate.com. By using Intero you are taking advantage of a website partner that is:

LUXURYLUXURYREALESTATE.COM

R E A L E S T A T ETM

TM

TM

WHO’S WHO IN

WHO’S WHO IN LUXURY REAL EESTATE

Page 25: Listing presentation

Our Sales Approach

Page 26: Listing presentation

The Selling Process

Initial Consultation

Establish Time Frames Agency services Market conditions Determine market price Agency relationship

Open Escrow Coordinate opening of

escrow with title agent Order preliminary title report

Home Reports / Inspections Natural hazard Disclosure Envirocheck CTD Applicable inspections

(home/pest/pool/etc.)

Disclosures TDS Supplemental seller checklist Earthquake hazards report Insurance disclosure Statewide advisory

Phase One

PhaseTwo

PhaseThree

Marketing

Enter on MLS Send out of!ce email notice Schedule open house Put property on broker tour Order virtual tour Order property "yers Initiate internet marketing plan

Report/disclosure review Read and review all reports and

disclosures to prepare for review with client Review reports and disclosures

with client

Review offers Review offers with seller Prepare counter offers Verify contigency periods Verify loan rates with lender

Initial Escrow Period

Submit contract to escrow of!cer Report pending sale to mls Con!rm that buyer has received

all disclosures Place sale pending sign

on property Record contigency dates Coordinate buyer inspections

Transaction Review Ensure all disclosures docs are

signed properly Ensure buyer has recieved all

pertinent document/reports Con!rm loan approval conditions

and document delivery timelines

Contingency removal Review repair requests

negotiate/con!rm repairs Remove contingencies Con!rm move in date with

buyer's agent Schedule !nal walkthrough Change MLS status to DNS

Record/transfer title & close escrow Review docs with seller Con!rm sign off date Key exchange Sign off Escrow closed

Page 27: Listing presentation

Our integrity, supported by widespread market knowl-edge and experience, will help you price your home as competitively as possible.

Pricing Strategies

The Right Price. The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price.

Intero’s professional real estate agents will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your speci"c neighborhood. Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible.

The length of time your property is on the market may affect the selling price you receive. Pricing your home competitively from the start will create more activity among buyers and brokers, and will decrease the time it takes to be purchased.

Pricing your home 15% over market value means it will appeal to 20% of homebuyersPricing your home 10% over market value means it will appeal to 30% of homebuyersPricing your home 5% over market value means it will appeal to 50% of homebuyersPricing your home at fair market value means it will appeal to 95% of homebuyers

Page 28: Listing presentation

Pricing Your Home

If your home is priced competitively...You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbor’s home faster than yours. Here are some things to consider:

How soon do you want to sell your property? Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer.

How does your home compare to others in the area? Your agent has access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.

How much will buyers offer? The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements won’t affect a potential buyer’s perception about the value of your home.Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters.

If you think your house is worth “so much more” … Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of

and similar properties that are currently available.

Should you leave room for negotiating?

sure that statistics and local brokers can justify your price. Don’t risk having agents neglect to promote your property to potentially quali"ed buyers simply because it’s out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process.

What should you think about the !rst offers that come in? Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams who have been searching the market for a long time and know it well.

Page 29: Listing presentation

A property generates the most interest within the real estate market community when it !rst goes on the market.

By pricing your property realistically from the beginning, you can bene!t from the greatest interest among buyers and brokers.

Houses priced above fair market value take longer to sell. Pricing your property competitively will help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market.

When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad.

Pricing your property competitively will help attract the greatest number of potential buyers.

Taking Longer to Sell

Missing Peak Selling Activity

Losing Potential Buyers

Listing Price Above Market Value

Days On Market

Listing Price At Market Value

Risks of Overpricing

Interested Buyer Showings

Weeks On Market1 2 3 4 5 6 7 8 9 10 11 12 13 14

Peak Interest

+15%

+10%

Fair Market Value

Below Market Value

+5%

Asking Price in Relation to Fair Market Value

Appeal to Potential

Homebuyers.

10%

25%

50%

95%*

100%

* Approximately 5% of serious homebuyers are looking for a bargain and will not bid on a home at fair market value. They will concentrate on homes For Sale By Owners (FSBO’s).

Page 30: Listing presentation

Negotiating

We’re on your side. Intero is a company you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiating the sale of your home. Our agents are trained and coached by some of real estates most well known negotiators.

Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. They are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to "nish – from qualifying buyers and advising about "nancing alternatives – to assembling a comprehensive and binding contract.

Our depth and range of experience and high standards of professionalism are essential elements in negotiating a favorable sale.

Page 31: Listing presentation

Staging

Our enthusiasm and sense of fun is infectious – generating “out of the box” creative thinking in everything we do.

First Impressions.We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best - so it will appeal to the broadest range of people.

Our experience gives us a strong basis for suggesting changes and proposing style recommendations that may make your home more marketable. Taking care of any necessary repairs and improvements can help eliminate buyer objections before they arise. Removing clutter and sprucing up interior and exterior areas can also reduce distractions for potential buyers.

Practical Advice.We can provide speci"c recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traf"c patterns that may help potential buyers get the most from their viewing.

Page 32: Listing presentation

Our Marketing Approach

Page 33: Listing presentation

Who are the Buyers?

Demographics of home buyers is the biggest change from 2010. The median age of buyers jumped to 45 years old from 39 years old.Only 10% of recent sellers sold via For sale by Owner (FiSBO). 87% of recent sellers sold through a real estate agent or broker.The top reason among sellers to sell their home was a job relocation, at 17% of all sellers, up from 9% in 2006.The typical home seller lived in their home for 9 years – a number that has consistently increased in recent years.

About 9 in 10 recent home buyers purchased their home through a real estate agent or broker.The 2011 report saw the highest share of married couple home buyers since 2001, and the lowest share of single females since 2004.The income of home buyers rose with tighter underwriting. The median income of buyers in 2011 was $80,900. This is up from $72,200 in 2010.

Source: National Association of REALTORS® 2011

When buyers were asked where they "rst learned about the home they purchased, 40 percent said the Internet; 35 percent from a real estate agent; 11 percent a yard sign or open house; 6 percent from a friend, neighbor or relative; 5 percent home builders; 2 percent a print or newspaper ad; 2 percent directly from the seller; and less than 1 percent from a home book or magazine.

Over one-third of home buyers look online at properties for sale as their !rst step in the home buying process.

onethird

Did You Know?

Page 34: Listing presentation

How Do Buyers Find Homes?

Real estate agent InternetYard sign/open house sign Friend, relative or neighborHome builder or their agent Directly from sellers/Knew the sellersPrint newspaper advertisement

60%

50%

40%

30%

20%

10%

0%2001 2002 2003 2004 2005 2006 2007 20092008 2010 2011

National Association of REALTORS® research tells us that people are "nding their homes either online or with their agent most.

Page 35: Listing presentation

With powerful online partnerships, we are constantly building our brand while adjusting to an ever changing communications landscape.

Online Strategy

Our Online StrategyWe’ve developed strategic partnerships with the leading real estate search engines to syndicate Intero’s property listings online, where today’s consumers are turning for real estate information.

In 2011, 88% of consumers used the internet during the home buying process and 63% walked through a home they found online.* We understand the importance of syndicating our listings with all of the major real estate search engines. U.S. StrategyThe relationships we have established with sites like Zillow and Trulia place the Intero brand in front of millions of buyers and sellers nationwide. This helps us increase name recognition of the Intero brand across the country, and helps consumers get their properties sold faster.Our strategy is simple, to get Intero listings on these sites and linked back to the Intero web site or appropriate agent. International StrategyOur international online marketing strategy is to expand the universe of home buyers by syndicating our property listings to top real estate sites in Asia and Europe, resulting in worldwide interest in Intero listed properties.

* 2011 Nat iona l Associat ion of Rea l tors® prof i le of Home Buyers & Sel le rs.

THE WORLD OF LUXURY REAL ESTATE

LUXURYLUXURYREALESTATE.COM

R E A L E S T A T ETM

TM

TM

WHO’S WHO IN

WHO’S WHO IN LUXURY REAL EESTATE

Page 36: Listing presentation

26%ASIA

11%SOUTHAMERICA 3%

AFRICA2%CENTRAL AMERICA 3%

MIDDLEEAST

24%EUROPE

31%NORTHAMERICA

Percentage of Foreign Buyers of U.S. Property

ExistingHomeSales

ForeignPurchasers

Of the approximately $1.07 trillion in existing-home sales between March 2010 and March 2011, approximately $41 billion dollars-worth were purchased by foreign buyers. Recent immigrants—those who have moved to the U.S. within the past 2 years—and individuals with visas for more than 6 months, purchased an additional $41 billion. Therefore, total purchases by foreign or foreign-born buyers were $82 billion, up from $66 billion reported in 2010.

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Reaching Beyond Your Neighborhood

We understand the importance of your home being viewed by a global audience. We have taken steps to make it easier for international buyers to "nd and view your home by offering hand translations into 19 languages and conversions to 55 different currencies on our website.

Page 37: Listing presentation

www.InteroRealEstate.comA national real estate website where buyers can !nd homes fast using the latest technology. Draw in your search area, view the properties how you like to, save

your searches and be immediately noti!ed of a home selling or going on the marketing that !ts your criteria.

To better serve our global audience all listings are translated into 19 different languages and 55 currencies.

With studies showing that 82 percent of Americans never leave home without their mobile devices, it’s critical to us that our clients be able to quickly search for property, or contact our agents, on a website designed speci!cally for their mobile device and lifestyle. On any phone or tablet go to www.interorealestate.com and you will be directed to our mobile site where you can quickly search and !nd complete listing details, large photos, street maps, bird’s eye imagery and the option to schedule a showing, request information, get driving directions and more.

Online Strategy

Page 38: Listing presentation

Online Strategy

We’re Easy To Find.Intero markets your property to a worldwide audience at some of the top internet sites.

In 2011, 88% of consumers used the Internet during the home buying process and 63% walked through a home they found online.*

*2011 National Association of REALTORS® Profile of Home Buyers and Sellers

LUXURYLUXURYREALESTATE.COM

R E A L E S T A T ETM

TM

TM

WHO’S WHO IN

WHO’S WHO IN LUXURY REAL EESTATE

®

®

Page 39: Listing presentation

®

®

LeadingRE.com is a powerful website that ranks high on Google and drives consumers to view your home online and also showcases your open house information.

Open House Promotion

openhouse

We promote your open house online to showcase your property to as many interested consumers as possible. This is just one of the marketing vehicles that we use in the complete marketing of your home. For more information on where your open house will be listed, check out the sites below.

FrontDoor.com is the exclusive real estate portal for the HGTV television network. Your open house will be displayed to millions of online visitors each week.

OpenHouse.com is the real estate industry’s largest single website that is devoted to promoting your open house.

Zillow.com Find homes for sale, rentals, home values, mortgages, and more. Real estate info for practically every home in the U.S.

Trulia.com Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals.

Page 40: Listing presentation

Introducing Prestigio by Intero Real Estate Services, purveyor of !ne and prestigious homes throughout the Bay Area.

A Luxury Collection. 

www.InteroPrestigio.com

A Prestigio home is given an elevated level of exposure through its carefully crafted marketing portfolio set

up to showcase your home to relevant markets locally, nationally and globally.  Customized to the unique

style of each luxury property, Prestigio will expose your home through the most in!uential mediums reaching

the greatest number of quali"ed buyers wherever they may be in the world.

Page 41: Listing presentation

Marketing Examples

Page 42: Listing presentation

J U S T L I S T E D ! 1 2 3 4 M A I N S T R E E T - C U P E R T I N O, CA

OPEN HOUSE SUNDAY 1:00-4:00 PM$5,300,000 Nestled in the beautiful arroyo Rinconada complex,

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Call Today For More Property Information Or To Schedule A Home Tour.

This information deem reliable but not guaranteed.

LIST PRICE $2,099,000

Gino BlefariIntero Real Estate [email protected]

www.InteroRealEstate.com

BEAUTIFUL EXECUTIVE HOME IN DESIRABLE LOCATION

888.888.8888DRE# 00000000

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OPEN HOUSE SUNDAY 1:00-4:00 PM$5,300,000 This gorgeous Executive home

features quality construction and design. Tucked away from the main street this private retreat will exceed your expectations with it’s well thought out design and state-of-the-art amenities.

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See the virtual tour online at: www.GinoBlefari.com

Call Today For More Property Information Or To Schedule A Home Tour.This information deem reliable but not guaranteed.

List Price $2,095,000

Gino BlefariIntero Real Estate [email protected]

888.888.8888DRE# 00000000

Newspaper Advertising

Page 43: Listing presentation

Direct Mail Marketing

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LISTING TOWNLISTING STREET

Gino BlefariREALTOR®

[email protected]

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Gino Blefari, REALTOR®

[email protected]

Property Features:Ī� 3 Large bedroomsĪ� 2.5 Remodeled bathsĪ� Separate Family RoomĪ� Remodeled kitchenĪ� Approx. 2022 sq. ft.Ī� Approx. 8712 sq. ft. lot.

Visit www.1234MainStreet.com for more information

JUST LISTED! 1234 Main Street - Cupertino, Ca

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OPEN HOUSE Sunday 1:00-4:00Priced at $0,000,000

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