The Side Benefit of Branded Media

Eric BrownEric Brown

August 7, 2011August 7, 2011

With Featured Guest, Shannon Paul, Social Media Manager for Blue Cross Blue Shield, former Social Media Strategist for the Detroit Red

Wings

Check out our great pool!!

Tell all of your friends!!

PLEASE RENT FROM

US!

Check out our great pool!!

Tell all of your friends!!

PLEASE RENT FROM

US!

BORING!

CONTENT RULES

AuthenticCompelling

EntertainingSurprisingProvides Value

Customer Focused

EVERYONE IS A PUBLISHER!

Make sure you only tell them about our

apartments and how great we are!

What can you do for me??

HIP & COOL LOCAL HAPPENINGS

Tune in Tune in Sunday, August 14thSunday, August 14th for for How to Sustain Constant and Consistent How to Sustain Constant and Consistent

ContentContent

Perhaps the biggest challenge in effecting Branded Media is consistency. A key ingredient is relative, consistent content. We’ll cover… Repurposing content you

already have; Guest Bloggers; Contract Bloggers; Media Service; and more!