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February 3, 2011 presentation for Hampton Roads Realtors Association sponsored by New Homes Council. Tools to grow and prosper for real estate agents by Wolkia, LLC - Helping Real Estate Embrace Technology.
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11 FOR 2011Tools to Grow and Prosper in Real Estate in 2011
wolkia.com
SLIDESHARE.NET/TINAINVIRGINIA
View All My Presentations:
Become A Student of Your Trade
Not This Chick…
11 Blogs to Follow
Create your own “newspaper” of information to help YOU.
The traditional newspaper or news channel tells you what they WANT you to know, WHEN they want you to know about it.
By using an online reader, such as Google Reader, you can eliminate the unecessary noise and cater the information to YOU.
1. Inman.com
2. FutureofRealEstateMarketing.com
3. TechSavvyAgent.com
4. MyTechOpinion.com
5. Realtor.org/home/NAR_Web_Feeds
6. Notorious-Rob.com
7. 1000WattConsulting.com/Blog
8. VARBuzz.com
9. Zillow.com/blog
10. RealEstateTomato.com/Blog
11. Wolkia.com
11 Places to Advertise Listings
Don’t rely on your company to correctly syndicate for you.
On many sites where listings are syndicated, you can enhance the listings further.
If you are missing data, you may miss syndication.
Control your own data
1. Houselist.com
2. FindMyRoof.com
3. HotPads.com
4. FrontDoor.com
5. Zillow.com
6. Trulia.com
7. Realtor.com
8. HomeGain.com
9. PropEx.com
10. PropertyLine.com
11. HistoricProperties.com
11 Tasks for Your Business
Image: Rawich / FreeDigitalPhotos.net
1. Attend an Out of Town Real Estate Conference
Network with agents outside of HR
Exposure to different markets
Learn how things are done elsewhere
2. Create an Online Disclaimer
YOU are ultimately responsible for your online actions
Link your disclaimer to everything you do online
3. Organize and Task Your Online Marketing
“Your computer is an idiot”
Don’t try to do too much at once
It’s better to be REALLY good on 3 sites than not so good on 30
Google Tasks
Things
Remember the Milk
4. Separate Personal and Professional Online Activities
It’s not professional to share so much that’s personal
Do not “friend” people you don’t want in your personal sphere
Especially with kids
5. Master Your Phone Don’t have a smart
phone? Get one
Learn how to use it
Google your phone make/model
Subscribe to blogs about your phone
6. Share What You Know
Write it Down Online
Post Photos
Post Videos
Write Reviews
7. Become a Tourist in Your Town
Commit to visiting 2 places each month
Write/blog about it
Take lots of pictures and/or video
Write a review on Yelp
8. Learn “My Maps” on Google
9. Aim to Be Paperless Think before you
drive (or ask your clients to)
Use Docusign
Save documents electronically
Faxing is no longer mainstream
10. Be Conscious of How You Communicate
Consistency in communication
With whom are you communicating?
Permanence in today’s communication
11. Monitor Your Brand No one cares about
your reputation as much as you
Address any negative comments promptly
Don’t be ignorant to what is being said about you
Thank You for Inviting Me!
Twitter: @wolkia
Facebook.com/realestatetechnology
Web: wolkia.com
Email: [email protected]
