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image: http://www.meschinohealth.com/
#mpd3 @bozamozam
Hi.
Working for an academic institution.Migrating a website.
image: http://nyuniversity.tumblr.com/
image: http://nyuniversity.tumblr.com/
• Speech Writer• Government Relations• PR and Marketing• Web Communications
• Migrate NYU.edu from a static site to CMS (Adobe CQ)• Bringing groups and sites from outside into a single
system
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ILR not IRL(but IRL)
https://cornell.widencollective.com
The New York State School of Industrial and
Labor Relations
http://kheelcenter.tumblr.com/
I Love Reading?• Branding problem • Long history in Labor• Active HR Alumni• Strong faculty• Conflicting views on what the school is
“selling” and offering
SILOS!
LaborHR UG
GRADProfessional
SILOS!
Faculty
CommonSpot
Drupalimage: Rube Goldberg
image: David Scott Smith - http://www.spacebase8.com/
Agile Shop.
image: http://smokejumperstrategy.com/
(not agile)
Hard Deadline January 15, 2015
Agile Shop.
image: http://smokejumperstrategy.com/
image: http://upstate.apaleagues.com/
Most Valuable Player≠
image: http://upstate.apaleagues.com/
Most Valuable Player≠Minimum Viable Product=
image: http://upstate.apaleagues.com/
MVP Content Strategy• Thorough content inventory
• finished but after launch• Work as much with clients/stakeholders as possible
given the timeframe• Rethink / Rewrite / Reorg, Move As Is• Migrate content
(Strategery?)
Pro• Identify content that doesn’t need to be
migrated• Improve the contributor experience• Improve site reliability• Everyone has to go along with it • Must finish the task • No matter what, produce something new
http://www.higheredgeek.com/
Con• Not flexible if things change• It really is a minimum product• No time for content assessment• No time for content rewrites• No time for content collection
http://www.albany.asn.au/
A Bare Bones Strategy(not the company that makes BBEdit)
The Website• Limited content types. Got specific.• Built in tagging system to help meet use cases• Created categories to increase functionality• Used publishing options (featured, sticky) to create
additional use cases• Mobile first• Limited theming • Basic Cornell University branding • Limited navigation• Kept side navigation operation same in mobile as desktop
User Roles• First piece of culture change• Limited number of user roles (admin, contributor)• A few specialty user roles for specific functionality • Contributors have the ability to edit the whole site• Everyone on their best behavior• Encouraging content exchange across the site• Encouraging familiar user experience
Migrate, Migrate, Migrate
image: http://www.maxisciences.com/
The Good• Site launched “on time”• Essential content was in• Site is on Acquia and has had no downtime • Spawned conversations with stakeholders
(not all positive)• Identified key projects moving forward• Set priorities• Identified areas where we need to improve
as a team
• Implemented change
The Bad• Broken things (are now fixed)
• Not good client interaction
• Loss of trust (all the trust)
• Content STILL needs a rewrite
• Things were moved, but not
necessarily in the best places
The Ugly● Angry people were angry● Mean people were mean● Two stakeholders moved
properties elsewhere● Some groups
wouldn’t/couldn’t speak to us
● Town halls to listen to complaints
● Had to focus on HiPPO needs, eroding trust in other groups
● Build some functionality that’s no longer used (attrition)
● 3-6 Months cleaning up the mess
Student Feedback• 3 months after launch• 38 Undergraduate and 3 Graduate students interviewed• 25 of those polled had used the new website since January 15• 17 had not. Roughly 40%. • Of that 25:
• 18 liked the new website • 2 strongly did not • 5 were ambivalent toward it
• Of that 25:• 17 found what they were looking for • 8 did not and had to go through some other means to get it, i.e call or visit
associated office
Culture Change
https://www.aliexpress.com
Hyper-engaged Stakeholders
http://aboutislam.net
More Purposeful Meetings• Weekly project meetings with major stakeholders• Groups with identifiable goals/outcomes• Representatives from individual silos• Acknowledge school-wide needs, not just silo
https://www.usability.gov
Group Hug
• Involve everyone in the process• Micro-managing (hopefully) turns to trust
https://reachingforsoul.wordpress.com
Build Trust• You are starting at zero • Incremental growth gives an opportunity to
prove yourselves again and again
http://rhapsodystrategies.com/
Change the Process• Broke work down into smaller stories• Created an order to our work that is shared
with all stakeholders (REQ, U/X, ENG, ART)• Created in-team quality control/review
https://http://www.discoverwildlife.com
Inform Stakeholders
http://www.shutterstock.com/
Include Stakeholders
https://www.sivers.org
Avoid the Pitfall of Saying “No”• We know what it takes to do this and some things
sound crazy.• Identify the real need.
Testing and Data• Stakeholders acknowledge data is
important• Want to use it to identify
strengths/weaknesses• Want more
http://memory-beta.wikia.com/wiki/Data
Student Testing
Student Testing• 17 students / 20 minute test time• Look is ok• Search is how they find things • Google and site search• Don’t see our left hand navigation• Don’t need to use the site• Other resources available to them to do specific tasks
(Handshake, Cornell Courses, etc)• They want student stories ALWAYS• Admissions primary driver (UG, Grad, Professional)
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Thank you!
